Image creative guide

  • Updated

Image creative is a typical square-shaped image ad — from a small-sized banner to a full-screen interstitial. To maximize user reach and advertising performance, preparing image banners of all recommended sizes for your target country is essential. Optional sizes can improve your campaign performance, but it has a smaller impact than the recommended sizes. 

Copy this spreadsheet to find overall creative checklists for your target country! 

 

Image ads examples

ad_examples.jpg

 

Image ads spec

Allowed formats and sizes for general image banner creative are as follows:

Terms Description
Format JPEG, JPG, PNG, GIF
Image Size Max 500KB (1MB for gif format)

 

America

  • Recommended

    • 300x250
    • 320x480
    • 320x50
    • 728x90

    Optional

    • 1024x768
    • 300x50
    • 468x60
    • 480x320
    • 768x1024
    • 375x667
    • 320x100 (Android only)
    • 320x48 (Android only)
    • 360x56 (Android only)
    • 414x65 (iOS only)
  • Recommended

    • 300x250
    • 320x480
    • 320x50
    • 728x90 (recommended for iOS, optional for Android)

    Optional

    • 300x50
    • 320x100
    • 375x667
    • 480x320
    • 768x1024
    • 360x56 (Android only)
    • 411x64 (Android only)
    • 468x60 (Android only)
    • 640x360 (Android only)
    • 1024x768 (iOS only)
  • Recommended

    • 300x250
    • 320x480
    • 320x50
    • 728x90

    Optional

    • 1024x768
    • 300x50
    • 320x100
    • 375x667
    • 480x320
    • 768x1024
    • 468x60 (Android only)
    • 300x600 (iOS only)

 

Europe

  • Recommended

    • 300x250
    • 320x480
    • 320x50
    • 728x90

    Optional

    • 1024x768
    • 300x50
    • 320x100
    • 320x416
    • 320x48
    • 468x60
    • 480x320
    • 768x1024
    • 667x56 (iOS only)
    • 994x250 (iOS only)
  • Recommended

    • 300x250
    • 320x480
    • 320x50
    • 728x90

    Optional

    • 1024x768
    • 300x50
    • 320x100
    • 375x667
    • 468x60
    • 480x320
    • 768x1024
    • 360x56 (Android only)
    • 360x640 (Android only)
    • 375x59 (iOS only)
    • 600x500 (iOS only)
    • 667x56 (iOS only)
  • Recommended

    • 300x250
    • 320x480
    • 320x50
    • 728x90

    Optional

    • 1024x768
    • 300x50
    • 320x100
    • 468x60
    • 480x320
    • 768x1024
    • 414x65 (iOS only)
    • 667x56 (iOS only)
  • Recommended

    • 300x250
    • 320x480
    • 320x50
    • 728x90
    • 480x320 (recommended for Android, optional for iOS)
    • 768x1024 (recommended for Android, optional for iOS)

    Optional

    • 1024x768
    • 300x50
    • 320x100
    • 468x60
    • 360x56 (Android only)
    • 375x59 (iOS only)
    • 481x56 (iOS only)
    • 667x56 (iOS only)
  • Recommended

    • 300x250
    • 320x480
    • 320x50
    • 728x90

    Optional

    • 1024x768
    • 300x50
    • 320x100
    • 375x667
    • 480x320
    • 768x1024
    • 360x56 (Android only)
    • 360x640 (Android only)
    • 468x60 (Android only)
  • Recommended

    • 300x250
    • 320x480
    • 320x50
    • 728x90

    Optional

    • 1024x768
    • 300x50
    • 320x100
    • 468x60
    • 480x320
    • 768x1024
    • 375x59 (iOS only)
    • 667x56 (iOS only)
  • Recommended

    • 300x250
    • 320x480
    • 320x50
    • 728x90
    • 768x1024 (recommended for iOS, optional for Android)

    Optional

    • 1024x768
    • 300x50
    • 320x100
    • 320x240
    • 468x60
    • 480x320
    • 320x568 (Android only)
    • 336x280 (Android only)
    • 360x604 (Android only)
    • 360x640 (Android only)
    • 412x790 (Android only)
    • 711x88 (Android only)
    • 414x65 (iOS only)
  • Recommended

    • 300x250
    • 320x480
    • 320x50
    • 728x90

    Optional

    • 1024x768
    • 300x50
    • 320x100
    • 468x60
    • 480x320
    • 768x1024
    • 970x250 (iOS only)

 

Asia

  • Recommended

    • 300x250
    • 320x480
    • 320x50
    • 480x320
    • 728x90 (recommended for iOS, optional for Android)

    Optional

    • 1024x768
    • 300x50
    • 320x100
    • 768x1024
    • 360x56 (Android only)
    • 468x60 (Android only)
    • 375x59 (iOS only)
    • 414x65 (iOS only)
  • Recommended

    • 300x250
    • 320x480
    • 320x50
    • 480x320 (recommended for Android, optional for iOS)
    • 728x90 (recommended for iOS, optional for Android)

    Optional

    • 100x21
    • 300x100
    • 300x50
    • 320x100
    • 320x568
    • 360x604
    • 360x640
    • 768x1024
    • 320x267 (Android only)
    • 360x56 (Android only)
    • 360x718 (Android only)
    • 360x724 (Android only)
    • 360x728 (Android only)
    • 384x787 (Android only)
    • 392x61 (Android only)
    • 468x60 (Android only)
    • 1024x768 (iOS only)
    • 375x50 (iOS only)
    • 375x59 (iOS only)
    • 375x667 (iOS only)
    • 414x50 (iOS only)
    • 414x736 (iOS only)
    • 428x846 (iOS only)
  • Recommended

    • 300x250
    • 320x480
    • 320x50
    • 728x90

    Optional

    • 1024x768
    • 300x50
    • 320x100
    • 468x60
    • 480x320
    • 768x1024
  • Recommended

    • 300x250
    • 320x480
    • 320x50
    • 1029x222(refer to Kakao Bizboard creative guide)
    • 320x100 (recommended for Android, optional for iOS)
    • 728x90 (recommended for iOS, optional for Android)

    Optional

    • 1024x768
    • 300x50
    • 480x320
    • 768x1024
    • 468x60 (Android only)
  • Recommended

    • 300x250
    • 320x100
    • 320x480
    • 320x50
    • 480x320 (recommended for Android, optional for iOS)
    • 728x90 (recommended for iOS, optional for Android)

    Optional

    • 1024x768
    • 300x50
    • 768x1024
    • 468x60
    • 300x50 (Android only)
    • 360x56 (Android only)
    • 640x360 (Android only)
    • 360x640 (iOS only)
    • 375x59 (iOS only)
    • 375x667 (iOS only)
    • 414x65 (iOS only)
    • 428x846 (iOS only)
  • Recommended

    • 300x250
    • 320x100
    • 320x480
    • 320x50
    • 480x320
    • 728x90 (recommended for iOS, optional for Android)

    Optional

    • 1024x768
    • 300x50
    • 468x60
    • 768x1024

 

ETC.

  • Recommended

    • 300x250
    • 320x480
    • 320x50
    • 728x90

    Optional

    • 1024x768
    • 300x50
    • 480x320
    • 768x1024
    • 320x100 (Android only)
    • 360x56 (Android only)
    • 468x60 (Android only)
    • 300x100 (iOS only)
  • Recommended

    • 300x250
    • 320x480
    • 320x50

    Optional

    • 375x667
    • 480x320
    • 728x90
    • 1024x90 (Android only)
    • 200x200 (Android only)
    • 320x100 (Android only)
    • 468x60 (Android only)
    • 768x1024 (iOS only)
    • 300x50 (iOS only)
    • 414x65 (iOS only)
  • Recommended

    • 320x480
    • 320x50
    • 480x320
    • 728x90

    Optional

    • 1024x768
    • 300x250
    • 768x1024
    • 468x60 (Android only)

 

Image ad best practices

  • Some exchanges don't review image creatives without a brand logo.

    1._Include_your_brand_logo.jpg

    Tip: Avoid placing your brand logo in the upper right corner as it may interfere with the ad information button.
  • A CTA button increases ad performance by inducing audiences to click the advertisement. 

    2._Include_a_CTA_button.jpg

    Tip:
    • Use a contrasting color for the CTA button with the background.
    • Use appropriate phrases for each campaign's characteristics and purpose.
    • Maintain a minimum of 10pt font size with letter-spacing for better legibility.
      3._10_font_size.jpg
    • Avoid using excessively bold or thin fonts.
      4._bold_thin.jpg
    • Abbreviate ad copy if there is limited space for the CTA button.
      5._abbreviate_ad_copy.jpg
    • Keep logo > text > image > CTA format for clear delivery.
      6._keep_logo_text_image_cta.jpg
    • Use plain text, without any extravagant effects. 7._plain_text.jpg
    • Use high-resolution images for the creatives. 8._High-resolution.jpg
    • Use uncropped images.
      9.Uncropped.jpg
  • Promotions such as discounts, special prices, and limited sales can prompt users to respond quickly to advertisements. By highlighting such promotional information, you can improve advertising performance.

    10.Promotional_info.jpg

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