The Kakao exchange is an SSP owned and operated by Kakao, exclusive owner of Kakao and Daum inventories in South Korea. With Moloco Cloud DSP, you can bid on the premium Bizboard inventories on Kakaotalk and Daum portal as well as the native display inventories on the news section within Kakao and Daum apps.
Overview
Available countries | South Korea |
Available inventories |
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Available creative formats |
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Inventories
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The following inventories are available at this time. Placement may be changed in real time at Kakao's discretion.
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The following inventories are available at this time. Placement may be changed in real time at Kakao's discretion.
Creative guidelines
Creatives must be approved by Kakao before you can use them in campaigns. Be sure that your creatives meet the requirements listed below. Kakao reviews creatives on a daily basis and ads are released through an allow-listing process.
Kakao Bizboard creative guidelines
Component | Guidelines |
Image banner |
You must use the image banner template to create the image banner. Be sure that your image banner meets the following requirements.
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Copy |
All copy included in your creative must meet the following requirements.
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DSP copy |
Be sure that your DSP copy meets the following requirements. You can't include copy other than the external DSP copy.
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Thumbnail image |
Be sure that your thumbnail image meets the following requirements.
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Kakao Bizboard creative checklist
Be sure that your creative meets the following requirements.
Requirements |
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Kakao Bizboard common errors
Examples |
Object type creative format isn't supported at this time. You must use a thumbnail image instead. |
You must use the image banner template to create your image banner. You can't make any changes to the template. |
You must include a 38x38px app icon. |
Thumbnail image can't contain any text, including advertiser-related text such as advertiser name, advertiser CI, and BI. When product image includes text printed on the actual product, image shouldn't be a close-up image of the text. |
Thumbnail image can't use gray colors similar to Kakao Bizboard's gray background (#F3F3F3). |
You can't use fragmented images or combinations of multiple images. |
If you are required by law to include additional legal notice in the ads (e.g., restricted industries), you can't run them on Kakao Bizboard. |
You can only use Korean and/or English. |
Native Display creative guidelines
Component | Guidelines | ||||||||||||||||||||||||||||||||
Text |
All text included in your creative must meet the following requirements.
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Image |
Image must meet the following requirements.
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CTA text |
You must select one of the following CTA texts in Korean.
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Native Display examples
Example | Description |
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We recommend leaving a margin of 40px above and on either side of the creative, and another margin of 90px below the creative that don't include any text, logo, or any section of the image. |
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You can't use more than one copy of the same image. |
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You can combine up to two different images. |
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Text in image must be 48px or larger. Any required text such as copyright notice must be 24px or larger. |
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You can't include borders in the creative. Image background can't be transparent. |