The Kakao exchange is an SSP owned and operated by Kakao, exclusive owner of Kakao and Daum inventories in South Korea. With Moloco Ads, you can bid on the premium Bizboard inventories on Kakaotalk and Daum portal as well as the native display inventories on the news section within Kakao and Daum apps.
Overview
Available countries | South Korea |
Available inventories |
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Available creative formats |
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Inventories
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The following are examples from some of the inventories available at this time. Inventory availability and placement may be changed at any time at Kakao's discretion.
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The following are examples from some of the inventories available at this time. Inventory availability and placement may be changed at any time at Kakao's discretion.
Creative guidelines
Creatives must be approved by Kakao before you can use them in campaigns. Be sure that your creatives meet the requirements listed below. Kakao reviews creatives on a daily basis and ads are released through an allow-listing process.
Tip: If you are looking to run campaigns using the Kakao Bizboard, you can auto-generate images by clicking Add Kakao image and filling out all required details when creating and adding creatives assets to Moloco Ads. To learn more, see the creative asset creation guide.
General guidelines
- All creatives must comply with country-and Kakao-specific ad regulations.
- Any creative that has been or has the potential to be reported for controversial or sensitive content can be restricted or removed at Kakao's discretion.
- Any creative including fake functionality (e.g., CTA button) intended to deceive viewers into thinking the ad is interactive can't be run on any of Kakao's inventories.
- You can't submit multiple copies of the same creative.
- Updating the landing page post-review is strictly prohibited.
- All creatives must be age-appropriate and must be free of any adult themes.
Restricted industries
Ads dealing with the following topics can't be run on any of Kakao's inventories.
- Smoking and tobacco use
- Adult content including but not limited to pornography, adult community, and sex toys
- Male fertility enhancing products
- Gambling
- Privacy infringing services and/or products
- Religious and/or superstitious content
- Sale and purchase of online communities
- Live streaming platforms for individual content creators
- Public distribution of software programs and/or files
- Dating including matchmaking
- Services explicitly promoting academic dishonesty
- Massage services and massage parlors including motels
- Cash and/or mobile loan services
- Credit check, debt collection, and/or loan recruitment services
- Real estate consulting and trading
- Asset and/or investment management
- Multilevel marketing
- Sale and purchase of used goods such as second hand designer clothing and used car listings
- Products or services ineligible for legal import and online distribution
- Products or services that require additional paperwork or review including but not limited to medical services, dietary supplements, cryptocurrency, videos, employment, car scrapping, notary services, and moving or cargo services
Kakao Bizboard creative guidelines
Important: If your campaign is for a gaming app that includes any random-generated game items (e.g., gacha items) users can acquire through purchase and/or use of other items, you must use this image banner template for your creative assets in compliance with the South Korean national law. Failure to do so will result in your ad campaigns being suspended from Kakao's inventories. Any revenue loss and/or penalty from failure to comply is the sole responsibility of the advertiser.
Component | Guidelines |
Image banner |
You must use the image banner template to create the image banner. Be sure that your image banner meets the following requirements.
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Copy |
All copy included in your creative must meet the following requirements.
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DSP copy |
Be sure that your DSP copy meets the following requirements. You can't include copy other than the external DSP copy.
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Thumbnail image |
Be sure that your thumbnail image meets the following requirements.
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Kakao Bizboard creative checklist
Be sure that your creative meets the following requirements.
Requirements |
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Kakao Bizboard common errors
Examples |
Object type creative format isn't supported at this time. You must use a thumbnail image instead. |
You must use the image banner template to create your image banner. You can't make any changes to the template. |
You must include a 38x38px app icon. You must use the app icon you are using on the Korean Google Play Store or Apple App Store. |
Thumbnail image can't contain any text, including advertiser-related text such as advertiser name, advertiser CI, and BI. When product image includes text printed on the actual product, image shouldn't be a close-up image of the text. |
Thumbnail image can't use gray colors similar to Kakao Bizboard's gray background (#F3F3F3). |
You can't use fragmented images or combinations of multiple images. |
If you are required by law to include additional legal notice in the ads (e.g., restricted industries), you can't run them on Kakao Bizboard. |
You can only use Korean and/or English. |
Native Display creative guidelines
Important: If your campaign is for a gaming app that includes any random-generated game items (e.g., gacha items) users can acquire through purchase and/or use of other items, you must clearly state this information by including the statement 확률형 아이템 포함
(i.e., This game includes random-generated items) in your creative asset(s) in compliance with the South Korean national law. Failure to do so will result in your ad campaigns being suspended from Kakao's inventories. Any revenue loss and/or penalty from failure to comply is the sole responsibility of the advertiser.
Depending on the inventory, not all components may be displayed.
Component | Guidelines | ||||||||||||||||||||||||||||||||
General guidelines |
All text included in your creative must meet the following requirements.
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Headline/Title |
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Description |
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Icon |
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Sponsored By |
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Image |
Image must meet the following requirements.
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Landing URL |
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CTA text |
You must select one of the following CTA texts in Korean.
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Native Display examples
Example | Description |
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We recommend leaving a margin of 40px above and on either side of the creative, and another margin of 90px below the creative that don't include any text, logo, or any key object or information. |
You can't use more than one copy of the same image. |
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You can combine up to two different images. |
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Text in image must be at least 48px and not exceed 164px. Any required text such as copyright notice must be 24px or larger. |
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You can't include borders in the creative. No section of the image can be transparent. |