• Dimension: 1029 x 258
• Format: PNG-24, PNG-32
• Size: Up to 300KB

You must use the image banner template to create the image banner. Be sure that your image banner meets the following requirements.

• Font must be the same as that used in the image banner template.
• Background must be transparent. Kakao Bizboard draws a box around the image to mark the borders.
• Use an image that is relevant to the ad copy.
• No other asset (e.g., copy, thumbnail image, etc.) must be placed within 48px of either side of the banner.

1. Main copy

   • Font: Spoqa Han Sans Bold
   • Style: 48pt / #4C4C4C / 100% / Crisp

   Be sure that your main copy meets the following requirements.

   • You can't change the font size, style, and alignment in the PSD template.
   • You can't use sub-copy other than the main copy.
   • You must include the advertising subject (e.g., advertiser name, brand name, game title, etc.).
   • Length must be at least 290px and not exceed 585px.

2. App icon

   • Dimension: 38px X 38px

   You must use the app icon you are using on the Korean Google Play Store or Apple App Store. App icon isn't recognized as an advertising subject.

3. App download copy

   • Font: Spoqa Han Sans
   • Style: 26pt / #777777 / 100% / Crisp

   Be sure that your app download copy meets the following requirements.

   • You must include the advertising subject (e.g., app name, brand name, game title, etc.).
   • You can't change the font size, style, and alignment in the PSD template.
   • The word "앱" (i.e., app) must be included in the app download copy (e.g., Buy from the app, Download the app, Join event on the app, etc.).

All copy included in your creative must meet the following requirements.

• If you are required by law to include additional legal notice in the ads, you can't run them on Kakao Bizboard.
• Copy shouldn't overlap with the thumbnail image.
• You can use the strikethrough symbol only for indicating price-related information (e.g., price, discount rate).
• You can't use special characters not included in a keyboard, emojis or symbols other than the → (i.e., arrow) symbol. 
• You can't use copywriting hooks that hinder usability such as copy including the words "톡" (i.e., chat), "메일" (i.e., email), "공지" (i.e., announcement), etc. that can be mistaken for authentic messages.
• Copy must be written in Korean and/or English.

Be sure that your DSP copy meets the following requirements. You can't include copy other than the external DSP copy.

1. AD Mark: You can't change AD Mark placement or design.
2. Must include DSP name. e.g.,) Moloco 광고입니다. (i.e., Ad served by Moloco.)
3. If your campaign is for a gaming app that includes any random-generated game items (e.g., gacha items) users can acquire through purchase and/or use of other items, you must include the statement Moloco 광고 · 확률형 아이템 포함 (i.e., This game includes random-generated items). You must use this image banner template to create your creative asset. 

• Area dimension: 315x186
• Image format: JPG, JPEG, PNG
• Size: Up to 10MB 

Be sure that your thumbnail image meets the following requirements.

• Image can't be transparent.
• You must use the thumbnail box template for external DSP. Thumbnail box can't be modified, and can't include borders.
• Thumbnail images can't contain any text, including advertiser-related text such as advertiser name, advertiser CI, and BI.
• You can't use fragmented images. Combinations of multiple images are allowed only when they have been edited properly.
• You can't use images edited to highlight text in the actual product.
• You can't use low-resolution images.
• You can't use images with distorted (e.g., blurred, mosaic, etc.) shapes.
• Before and after comparison images highlighting the effectiveness of a product or service may be subject to restrictions.
• You can't use images that can be mistaken for news reports (e.g., live broadcast news, newspaper articles, etc.). 
• You can't insert fake functionality (e.g., cursor movement, CTA button, etc.) to trigger clicks from users.
• Avoid using excessively saturated colors that can cause visual fatigue.
• You can't use gray colors similar to Kakao Bizboard's gray background (#F3F3F3).
• You can't use images including yellow that matches Kakao's brand color, as they can be associated with Kakao by error.

• Background is transparent.

• Specs and components are consistent with the image banner template.

• Includes a 38x38px app icon. You must use the app icon you are using on the Korean Google Play Store or Apple App Store.

• Includes an app download copy with the word "앱" (i.e., app), advertising subject (i.e., 몰로코), and > icon at the end.

• Text doesn't include special characters not included in a keyboard, emojis or symbols.

• Includes an AD mark and DSP name.

• Thumbnail image doesn't include any text.

Object type creative format isn't supported at this time. You must use a thumbnail image instead.

You must use the image banner template to create your image banner. You can't make any changes to the template.

You must include a 38x38px app icon. You must use the app icon you are using on the Korean Google Play Store or Apple App Store.

Thumbnail image can't contain any text, including advertiser-related text such as advertiser name, advertiser CI, and BI. When product image includes text printed on the actual product, image shouldn't be a close-up image of the text.

Thumbnail image can't use gray colors similar to Kakao Bizboard's gray background (#F3F3F3).

You can't use fragmented images or combinations of multiple images.

If you are required by law to include additional legal notice in the ads (e.g., restricted industries), you can't run them on Kakao Bizboard.

You can only use Korean and/or English.

All text included in your creative must meet the following requirements.

• You can enter KOR and ENG letters, numbers, and special characters found on a keyboard.
• You can't use emojis and special characters not included in a keyboard.
• Recommended text size for mobile is 15px to 40px. Recommended text size for the web is 24px to 60px.
• You can't use copywriting hooks that hinder usability such as copies including the words "톡" (i.e., chat), "메일" (i.e., email), "공지" (i.e., announcement), etc. that can be mistaken for authentic Kakao messages.
• If your campaign is for a gaming app that includes any random-generated game items (e.g., gacha items) users can acquire through purchase and/or use of other items, you must include the statement 확률형 아이템 포함 (i.e., This game includes random-generated items) in the creative. 

• You can enter up to 25 characters including space.

• The Headline/Title, Description, and Sponsored By fields can't be the same.
• The headline or title must be relevant to the ad.
• You can't include any information (e.g., phone number, email address, physical address, etc.) about the advertiser.
• Text can't be solely intended to bait users into clicking the ad.
• You can only include default special characters found in a keyboard. Excessive and repetitive use of special characters is strongly discouraged and may result in the creative being removed from Kakao's inventories.

• You can enter up to 45 characters including space. 

• The Headline/Title, Description, and Sponsored By fields can't be the same.
• Description must only include information relevant to the ad.
• You can't include any information (e.g., phone number, email address, physical address, etc.) about the advertiser.
• Text can't be solely intended to bait users into clicking the ad.
• You can only include default special characters found in a keyboard. Excessive and repetitive use of special characters is strongly discouraged.

• Dimension: 300 x 300
• Ratio: 1:1
• File format: JPEG, JPG, PNG (GIF isn't supported.) 
• File size: 500KB

• Icon must be composed of brand logo, app icon, and/or sample image.
• Icon should be easy to recognize by including the main advertised subject as well as logo (CI and/or BI).
• Icon should clearly represent and/or be linked to what is displayed in the page users are immediately directed to. e.g.,) for app ads, icon must be the same as the app icon that appears in the app download page 
• We recommend leaving a margin of 10px on all sides of the image. Icon may be partially cropped to fit the inventory it is displayed in.
• Icon image must be free of any transparent sections and no corners must be rounded, as image may be cropped to fit the inventory it is displayed in.

• Length: Up to 20 characters
• This is automatically pulled from the Sponsored By field under the Creatives page on Moloco Ads and appears next to the icon.

• The Headline/Title, Description, and Sponsored By fields can't be the same.
• Text in this field should clearly represent and/or be linked to the icon. e.g.,) Uber icon for "Uber" (O), Uber icon for "Lyft" (X)
• Text in this field should clearly represent and/or be linked to what is displayed in the page users are immediately directed to. e.g.,) for app ads, you must enter the app name used in the app download page 
• You must use brand names, company names, website titles, show titles, movie titles, exhibition titles, game titles, or app names. You can't use product names, event titles, campaign titles, etc.
• Names or titles can't include any descriptive adjectives.
• Campaigns from a branch or division of a corporation must include the branch or division name in addition to the name of corporation. e.g.,) "Mercedes-Benz UK"

• Dimension: 1200 x 600
• Ratio: 2:1
• File format: JPEG, JPG, PNG (GIF isn't supported.) 
• File size: 500KB

Image or video must meet the following requirements.

• Image or video may be cropped or re-sized depending on the inventory it is displayed in.
• Image or video must be clearly relevant to headline or title, landing page, and/or description.
• You can't include borders in the creative. No section of the image or video can be transparent.
• We recommend leaving a margin of 40px above and on either side of the creative, and another margin of 90px below the creative that don't include any text, logo, or any other key object or information. You must refrain from including any complex components in the 90px region below the creative, as some of our inventories may place components such as title and CTA text in that region.
• When image or video is re-sized for the inventory it is displayed in, color from the 1px region of the upper left corner of the image or video is used for filling in any margins. 
• Text in image or video must be at least 48px and not exceed 164px. Required text such as legal and/or copyright notice as well as any text required for compliance with Kakao's review policy must be at least 24px.
• It is best if text in image or video doesn't exceed three lines.
• You can use up to four different fonts and colors for text in image or video.
• You can't use more than one copy of the same creative. You can combine up to two different creatives. Using a single creative asset is recommended.
• For creatives composed of two different creative assets, including text in creative isn't recommended.
• You can't use low-resolution creatives with distorted (e.g., blurred, mosaic, etc.) shapes.
• You can't use adult creatives or creatives featuring restricted products (e.g., cigarette, alcohol, etc.).
• Before and after comparison images or videos highlighting the effectiveness of a product or service may be subject to restrictions.
• You can't use any design component and/or text that negatively affects the user experience of Kakao users, including but not limited to: 
  • Fake KakaoTalk announcements and/or official notices composed of table-like components made from a combination of different colors, lines, and boxes and/or copywriting hooks intended to be mistaken for authentic UI components in KakaoTalk
  • Fake app functionality composed of web-and/or mobile UI components intended to be mistaken for authentic app functionality
• You can't use creatives that can be mistaken for news reports (e.g., live broadcast news, newspaper articles, etc.). 
• You can't insert fake functionality (e.g., cursor movement, CTA button, UI elements, etc.) to trigger clicks from users.
• Avoid using excessively saturated colors that can cause visual fatigue.
• You can't use images or videos including yellow that matches Kakao's brand color, as they can be associated with Kakao by error.

• You must include a valid landing URL.

You must select one of the following CTA texts in Korean.

• Depending on inventory type, title and CTA may be displayed at the bottom of the creative as in the following example.

We recommend leaving a margin of 40px above and on either side of the creative, and another margin of 90px below the creative that don't include any text, logo, or any key object or information.

You can't use more than one copy of the same creative.

You can combine up to two different creatives.

Text in image or video must be at least 48px and not exceed 164px. Any required text such as copyright notice must be 24px or larger.

You can't include borders in the creative. No section of the image or video can be transparent.