• Dimension: 1029 x 258
• Format: PNG-24, PNG-32
• Size: Up to 300KB

You must use the image banner template to create the image banner. Be sure that your image banner meets the following requirements.

• Font must be the same as that used in the image banner template.
• Background must be transparent. Kakao Bizboard draws a box around the image to mark the borders.
• Use an image that is relevant to the ad copy.
• No other asset (e.g., copy, thumbnail image, etc.) must be placed within 48px of either side of the banner.

1. Main copy

   • Font: Spoqa Han Sans Bold
   • Style: 45pt / #4C4C4C / 100% / Crisp

   Be sure that your main copy meets the following requirements.

   • You can't change the font size, style, and alignment in the PSD template.
   • You can't use sub-copy other than the main copy.
   • You must include the advertising subject (e.g., advertiser name, brand name, game title, etc.).
   • Length must be at least 290px and not exceed 585px.

2. App icon

   • Dimension: 38px X 38px

   App icon isn't recognized as an advertising subject.

3. App download copy

   • Font: Spoqa Han Sans
   • Style: 26pt / #777777 / 100% / Crisp

   Be sure that your app download copy meets the following requirements.

   • You must include the advertising subject (e.g., app name, brand name, game title, etc.).
   • You can't change the font size, style, and alignment in the PSD template.
   • The word "앱" (i.e., app) must be included in the app download copy (e.g., Buy from the app, Download the app, Join event on the app, etc.).

All copy included in your creative must meet the following requirements.

• If you are required by law to include additional legal notice in the ads, you can't run them on Kakao Bizboard.
• Copy shouldn't overlap with the thumbnail image.
• You can use the strikethrough symbol only for indicating price-related information (e.g., price, discount rate).
• You can't use special characters not included in a keyboard, emojis or symbols other than the → (i.e., arrow) symbol. 
• You can't use copywriting hooks that hinder usability such as copy including the words "톡" (i.e., chat), "메일" (i.e., email), "공지" (i.e., announcement), etc. that can be mistaken for authentic messages.
• Copy must be written in Korean and/or English.

Be sure that your DSP copy meets the following requirements. You can't include copy other than the external DSP copy.

1. AD Mark: You can't change AD Mark placement or design.
2. Must include DSP name. e.g.,) Moloco 광고입니다. (i.e., Ad served by Moloco.)

• Area dimension: 315x186
• Thumbnail region dimension: 315x258
• Image format: JPG, JPEG, PNG
• Size: Up to 10MB 

Be sure that your thumbnail image meets the following requirements.

• Image can't be transparent.
• You must use the thumbnail box template for external DSP. Thumbnail box can't be modified, and can't include borders.
• Thumbnail images can't contain any text, including advertiser-related text such as advertiser name, advertiser CI, and BI.
• You can't use fragmented images or combinations of multiple images.
• You can't use images edited to highlight text in the actual product.
• You can't use low-resolution images.
• You can't use images with distorted (e.g., blurred, mosaic, etc.) shapes.
• Before and after comparison images highlighting the effectiveness of a product or service may be subject to restrictions.
• You can't use images that can be mistaken for news reports (e.g., live broadcast news, newspaper articles, etc.). 
• You can't insert fake functionality (e.g., cursor movement, CTA button, etc.) to trigger clicks from users.
• Avoid using excessively saturated colors that can cause visual fatigue.
• You can't use gray colors similar to Kakao Bizboard's gray background (#F3F3F3).
• You can't use images including yellow that matches Kakao's brand color, as they can be associated with Kakao by error.

• Background is transparent.

• Specs and components are consistent with the image banner template.

• Includes a 38x38px app icon.

• Includes an app download copy with the word "앱" (i.e., app), advertising subject (i.e., 몰로코), and > icon at the end.

• Text doesn't include special characters not included in a keyboard, emojis or symbols.

• Includes an AD mark and DSP name.

• Thumbnail image doesn't include any text.

Object type creative format isn't supported at this time. You must use a thumbnail image instead.

You must use the image banner template to create your image banner. You can't make any changes to the template.

You must include a 38x38px app icon.

Thumbnail image can't contain any text, including advertiser-related text such as advertiser name, advertiser CI, and BI. When product image includes text printed on the actual product, image shouldn't be a close-up image of the text.

Thumbnail image can't use gray colors similar to Kakao Bizboard's gray background (#F3F3F3).

You can't use fragmented images or combinations of multiple images.

If you are required by law to include additional legal notice in the ads (e.g., restricted industries), you can't run them on Kakao Bizboard.

You can only use Korean and/or English.

• Title: You can enter up to 25 characters including space.
• Profile name (optional): If using a profile image, you can enter up to 20 characters including space. Profile name and title can't be identical.
• Landing URL: Include a landing URL.

All text included in your creative must meet the following requirements.

• You can enter KOR and ENG letters, numbers, and special characters found on a keyboard.
• You can't use emojis and special characters not included in a keyboard.
• Text in image must be at least 48px.
• Required text such as copyright notice must be at least 24px.
• It is best if text doesn't exceed three lines.
• You can use up to three different fonts and colors.
• Recommended text size for mobile is 15px to 40px. Recommended text size for the web is 24px to 60px.
• You can't use copywriting hooks that hinder usability such as copies including the words "톡" (i.e., chat), "메일" (i.e., email), "공지" (i.e., announcement), etc. that can be mistaken for authentic messages.

• Dimension: 1200 x 600
• Ratio: 2:1
• File format: JPEG, JPG, PNG (GIF isn't supported.) 
• File size: 500KB

Image must meet the following requirements.

• You can't include borders in the creative. Image background can't be transparent.
• We recommend leaving a margin of 40px above and on either side of the creative, and another margin of 90px below the creative that don't include any text, logo, or any section of the image.
• You can't use more than one copy of the same image. You can combine up to two different images.
• You can't use low-resolution images with distorted (e.g., blurred, mosaic, etc.) shapes.
• You can't use adult images or images featuring restricted products (e.g., cigarette, alcohol, etc.).
• Before and after comparison images highlighting the effectiveness of a product or service may be subject to restrictions.
• You can't use images that can be mistaken for news reports (e.g., live broadcast news, newspaper articles, etc.). 
• You can't insert fake functionality (e.g., cursor movement, CTA button, etc.) to trigger clicks from users.
• Avoid using excessively saturated colors that can cause visual fatigue.
• You can't use images including yellow that matches Kakao's brand color, as they can be associated with Kakao by error.

You must select one of the following CTA texts in Korean.

• Depending on inventory type, title and CTA may be displayed at the bottom of the creative as in the image.

We recommend leaving a margin of 40px above and on either side of the creative, and another margin of 90px below the creative that don't include any text, logo, or any section of the image. 

You can't use more than one copy of the same image.

You can combine up to two different images.

Text in image must be 48px or larger. Any required text such as copyright notice must be 24px or larger.

You can't include borders in the creative. Image background can't be transparent.