Kakao exchange guide

  • Updated

The Kakao exchange is an SSP owned and operated by Kakao, exclusive owner of Kakao and Daum inventories in South Korea. With Moloco Cloud DSP, you can bid on the premium Bizboard inventories on Kakaotalk and Daum portal as well as the native display inventories on the news section within Kakao and Daum apps.

 

Overview

Available countries South Korea
Available inventories
  • Kakao Talk Androidcom.kakao.talk and iOS 362057947
  • Daum Android net.daum.android.daum and iOS365494029
Available creative formats
  • Bizboard: 1029 x 258 images
  • Native Display: 1200 x 600 native images

 

Inventories 

  • The following inventories are available at this time. Placement may be changed in real time at Kakao's discretion.

  • The following inventories are available at this time. Placement may be changed in real time at Kakao's discretion.

    ___________2022-07-12______5.59.08.png

 

Creative guidelines

Creatives must be approved by Kakao before you can use them in campaigns. Be sure that your creatives meet the requirements listed below. Kakao reviews creatives on a daily basis and ads are released through an allow-listing process.

 

General guidelines

  • All creatives must comply with country-and Kakao-specific ad regulations.
  • Any creative that has been or has the potential to be reported for controversial or sensitive content can be restricted or removed at Kakao's discretion.
  • Any creative including fake functionality (e.g., CTA button) intended to deceive viewers into thinking the ad is interactive can't be run on any of Kakao's inventories.
  • You can't submit multiple copies of the same creative.
  • Updating the landing page post-review is strictly prohibited.
  • All creatives must be age-appropriate and must be free of any adult themes. 

 

Restricted industries

Ads dealing with the following topics can't be run on any of Kakao's inventories.

  • Smoking and tobacco use
  • Adult content including but not limited to pornography, adult community, and sex toys
  • Male fertility enhancing products
  • Gambling 
  • Privacy infringing services and/or products
  • Religious and/or superstitious content
  • Sale and purchase of online communities
  • Live streaming platforms for individual content creators
  • Public distribution of software programs and/or files
  • Dating including matchmaking 
  • Services explicitly promoting academic dishonesty 
  • Massage services and massage parlors including motels
  • Cash and/or mobile loan services
  • Credit check, debt collection, and/or loan recruitment services
  • Real estate consulting and trading
  • Asset and/or investment management
  • Multilevel marketing
  • Sale and purchase of used goods such as second hand designer clothing and used car listings
  • Products or services ineligible for legal import and online distribution
  • Products or services that require additional paperwork or review including but not limited to medical services, dietary supplements, cryptocurrency, videos, employment, car scrapping, notary services, and moving or cargo services

 

Kakao Bizboard creative guidelines

Component Guidelines
Image banner
  • Dimension: 1029 x 258
  • Format: PNG-24, PNG-32
  • Size: Up to 300KB

You must use the image banner template to create the image banner. Be sure that your image banner meets the following requirements.

  • Font must be the same as that used in the image banner template.
  • Background must be transparent. Kakao Bizboard draws a box around the image to mark the borders.
  • Use an image that is relevant to the ad copy.
  • No other asset (e.g., copy, thumbnail image, etc.) must be placed within 48px of either side of the banner.
Copy

Copy_Guidelines.jpg

  1. Main copy

    Be sure that your main copy meets the following requirements.

    • You can't change the font size, style, and alignment in the PSD template.
    • You can't use sub-copy other than the main copy.
    • You must include the advertising subject (e.g., advertiser name, brand name, game title, etc.).
    • Length must be at least 290px and not exceed 585px.
  2. App icon

    • Dimension: 38px X 38px

    You must use the app icon you are using on the Korean Google Play Store or Apple App Store. App icon isn't recognized as an advertising subject.

  3. App download copy

    Be sure that your app download copy meets the following requirements.

    • You must include the advertising subject (e.g., app name, brand name, game title, etc.).
    • You can't change the font size, style, and alignment in the PSD template.
    • The word "앱" (i.e., app) must be included in the app download copy (e.g., Buy from the app, Download the app, Join event on the app, etc.).

All copy included in your creative must meet the following requirements.

  • If you are required by law to include additional legal notice in the ads, you can't run them on Kakao Bizboard.
  • Copy shouldn't overlap with the thumbnail image.
  • You can use the strikethrough symbol only for indicating price-related information (e.g., price, discount rate).
  • You can't use special characters not included in a keyboard, emojis or symbols other than the → (i.e., arrow) symbol. 
  • You can't use copywriting hooks that hinder usability such as copy including the words "톡" (i.e., chat), "메일" (i.e., email), "공지" (i.e., announcement), etc. that can be mistaken for authentic messages.
  • Copy must be written in Korean and/or English.
DSP copy

DSP_copy_guidlines.jpg

Be sure that your DSP copy meets the following requirements. You can't include copy other than the external DSP copy.

  1. AD Mark: You can't change AD Mark placement or design.
  2. Must include DSP name. e.g.,) Moloco 광고입니다. (i.e., Ad served by Moloco.)
Thumbnail image

Thumbnail_Guidelines.jpg

  • Area dimension: 315x186
  • Image format: JPG, JPEG, PNG
  • Size: Up to 10MB 

Be sure that your thumbnail image meets the following requirements.

  • Image can't be transparent.
  • You must use the thumbnail box template for external DSP. Thumbnail box can't be modified, and can't include borders.
  • Thumbnail images can't contain any text, including advertiser-related text such as advertiser name, advertiser CI, and BI.
  • You can't use fragmented images. Combinations of multiple images are allowed only when they have been edited properly.
  • You can't use images edited to highlight text in the actual product.
  • You can't use low-resolution images.
  • You can't use images with distorted (e.g., blurred, mosaic, etc.) shapes.
  • Before and after comparison images highlighting the effectiveness of a product or service may be subject to restrictions.
  • You can't use images that can be mistaken for news reports (e.g., live broadcast news, newspaper articles, etc.). 
  • You can't insert fake functionality (e.g., cursor movement, CTA button, etc.) to trigger clicks from users.
  • Avoid using excessively saturated colors that can cause visual fatigue.
  • You can't use gray colors similar to Kakao Bizboard's gray background (#F3F3F3).
  • You can't use images including yellow that matches Kakao's brand color, as they can be associated with Kakao by error.

 

Kakao Bizboard creative checklist

Be sure that your creative meets the following requirements.

Requirements
Good_Example_1__Transparent_Background.jpg
  • Background is transparent.
Good_Example_2__Specs_and_Components.jpg
Good_Example_3__App_Icon.jpg
  • Includes a 38x38px app icon. You must use the app icon you are using on the Korean Google Play Store or Apple App Store.
Good_Example_4__App_Dowonlad.jpg
  • Includes an app download copy with the word "앱" (i.e., app), advertising subject (i.e., 몰로코), and > icon at the end.
Good_Example_5__Special_Character.jpg
  • Text doesn't include special characters not included in a keyboard, emojis or symbols.
Good_Example_6__AD_mark_and_DSP_name.jpg
  • Includes an AD mark and DSP name.
Good_Example_7__Thumbnail_No_Text.jpg
  • Thumbnail image doesn't include any text.

 

Kakao Bizboard common errors

Examples

1-1_____________________________.jpg

Object type creative format isn't supported at this time. You must use a thumbnail image instead.

1-2__________________________________________.jpg

You must use the image banner template to create your image banner. You can't make any changes to the template.

1-3________________________.jpg

You must include a 38x38px app icon. You must use the app icon you are using on the Korean Google Play Store or Apple App Store.

2-1_________________________.jpg

Thumbnail image can't contain any text, including advertiser-related text such as advertiser name, advertiser CI, and BI. When product image includes text printed on the actual product, image shouldn't be a close-up image of the text.

2-2__________________________________.jpg

Thumbnail image can't use gray colors similar to Kakao Bizboard's gray background (#F3F3F3).

2-4_____________________________.jpg

You can't use fragmented images or combinations of multiple images.

4-1____________.jpg

If you are required by law to include additional legal notice in the ads (e.g., restricted industries), you can't run them on Kakao Bizboard.

4-2______________________________.jpg

You can only use Korean and/or English.

 

Native Display creative guidelines

Component Guidelines
Text
  • Title: You can enter up to 25 characters including space.
  • Profile name (optional): If using a profile image, you can enter up to 20 characters including space. Profile name and title can't be identical.
  • Landing URL: Include a landing URL.

All text included in your creative must meet the following requirements.

  • You can enter KOR and ENG letters, numbers, and special characters found on a keyboard.
  • You can't use emojis and special characters not included in a keyboard.
  • Text in image must be at least 48px.
  • Required text such as copyright notice must be at least 24px.
  • It is best if text doesn't exceed three lines.
  • You can use up to three different fonts and colors.
  • Recommended text size for mobile is 15px to 40px. Recommended text size for the web is 24px to 60px.
  • You can't use copywriting hooks that hinder usability such as copies including the words "톡" (i.e., chat), "메일" (i.e., email), "공지" (i.e., announcement), etc. that can be mistaken for authentic messages.
Image
  • Dimension: 1200 x 600
  • Ratio: 2:1
  • File format: JPEG, JPG, PNG (GIF isn't supported.) 
  • File size: 500KB

Image must meet the following requirements.

  • You can't include borders in the creative. Image background can't be transparent.
  • We recommend leaving a margin of 40px above and on either side of the creative, and another margin of 90px below the creative that don't include any text, logo, or any section of the image.
  • You can't use more than one copy of the same image. You can combine up to two different images.
  • You can't use low-resolution images with distorted (e.g., blurred, mosaic, etc.) shapes.
  • You can't use adult images or images featuring restricted products (e.g., cigarette, alcohol, etc.).
  • Before and after comparison images highlighting the effectiveness of a product or service may be subject to restrictions.
  • You can't use images that can be mistaken for news reports (e.g., live broadcast news, newspaper articles, etc.). 
  • You can't insert fake functionality (e.g., cursor movement, CTA button, etc.) to trigger clicks from users.
  • Avoid using excessively saturated colors that can cause visual fatigue.
  • You can't use images including yellow that matches Kakao's brand color, as they can be associated with Kakao by error.
CTA text

You must select one of the following CTA texts in Korean.

CTA text English translation
가입하기 Sign up
게임하기 Play game
구매하기 Buy now
다운로드 Download
문의하기 Contact us
바로가기 Visit now
사용하기 Start using now
설치하기 Install
소식받기 Receive updates
신청하기 Register now
실행하기 Run now
알아보기 Learn more
예약하기 Reserve now
채널추가 Add channel
쿠폰받기 Get coupon

 

Native Display examples

Example Description

margin.jpg_2022-08-11_18-16-56.png

 

  • Depending on inventory type, title and CTA may be displayed at the bottom of the creative as in the image.

margin.jpg_2022-08-11_18-15-15.png

 

We recommend leaving a margin of 40px above and on either side of the creative, and another margin of 90px below the creative that don't include any text, logo, or any section of the image. 

single_image.jpg

You can't use more than one copy of the same image.

2-up.jpg

You can combine up to two different images.

font_size.jpg

Text in image must be 48px or larger. Any required text such as copyright notice must be 24px or larger.

stroke.jpg

You can't include borders in the creative. Image background can't be transparent.

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