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Cloud DSP release note (21.12.1)

  • Updated

There has been an update of features for Moloco Cloud DSP which has been released on December 01, 2021.

 

Updated Features

Overview Dashboard Metric Customization with Cohort Data

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Use the Overview dashboard to highlight the important metrics and monitor important metrics for your campaign performance!

  • Click the "Add Metric" or "Highlight Settings" under the Highlights in the Overview menu
  • You can select up to 10 different metrics you would like to monitor and arrange them in any order you'd like
  • Cohort data for D1/3/7 Purchase, Purchaser, Revenue and ROAS have been added to the overview menu of individual campaigns

 

Prevent campaigns from activating when no creatives are added 

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  • In order to launch and activate campaigns, at least 1 creative must be set within the campaign
  • Refer to our Creative Guide to prepare a full set of creative assets to maximize your campaign's performance

 

Expand the European region Multiple Country Targeting

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  • The multiple European regions have been combined to allow more flexibility in creating multi-country targeting campaigns within Europe. 

Our Moloco Cloud DSP team continues to strive to provide the best service with regular feature updates and improvements.

 

Thank you,

Moloco Cloud DSP Team

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