Moloco creative guide

  • Updated

The accepted creative types and specs for Moloco Cloud DSP are explained in detail below. For more details, refer to Moloco Creative guide.

 

Image ads

Image ads spec

Format and specs for general banner and full-screen image creatives

Terms Description
Format JPEG, JPG, PNG, GIF
Image Size Max 500KB (1MB for gif format)

 

 Mandatory   Optional

Image ads checklist

Type

Dimension

US/AU

EUR

ME

KR

JP

SEA

CN

TW

Banner

320 x 50

               

640 x 100

               

320 x 100

               
 Medium

300 x 250

               

600 x 500

               

 Full

Screen

320 x 480

               

320 x 568

               

360 x 592

               

360 x 640

               

375 x 667

               

480 x 320

               
 Tablet   

728 x 90

               

768 x 1024

               

Total

8pcs 8pcs 10pcs 6pcs 8pcs 11pcs 6pcs 6pcs

 

 

Native ads

Native ads spec

Native ad creatives are composed of the App icon, App Title, Description Text, Main image, Video, and a CTA(Call-to-action) button that may appear in the news feed, single page, or on the lock screen.

Terms Description
Business Title Format Text
Size Less than 25 letters including margin

Important: Strongly recommend using app name

Description Format Text
Size Less than 90 letters including margin

Tip: Emojis😁 applicable

CTA* text Format

Text

Size

Less than 15 letters including margin

Tip: Download Now, Install Now, Play Now, Buy Now etc. depending on the product and campaign goal

App Icon Format

PNG(recommended), JPEG, JPG, GIF

Dimension 256x256 resolution or higher, 1:1 aspect ratio
Size

Max 500KB

*Call To Action button

 

Native image spec

Term Description
Native Image Format JPEG, JPG, PNG, GIF
Dimension

1200 x 628, 1200 x 600*

Size Max 500KB (1MB for gif format)

*1200 x 600 is the size exposed to Kakao inventory only in Korea. Make sure to check the Kakao Exchange Guide when running the campaign in Korea.

 

Native video spec

Term Description

Video

 

Format MP4 video format
Dimension Landscape 16:9 ratio, 1280 x 720 recommended
Portrait 9:16 ratio, 720 x 1280 recommended
Length 6 secs ~ 100 secs, videos within 30 seconds recommended
Frame 24 FPS +
Size Max 10MB
Thumbnail
(Main Image)    
Format  JPEG, JPG, PNG, GIF
Dimension Landscape

360x480, 360x640, 480x360, 480x480, 640x360, 720x1280, 1280x720

The image needs to have an equal ratio to the corresponding video dimension.

Portrait
Size  Max 500KB (1MB for gif format)

Tip: Sizes other than 9:16, 16:9 are also accepted

 

Native ads checklist

There are 3 types of native ads.

Type Elements
Native Logo
  • Business title
  • CTA button
  • App icon
Native Image
  • Business title
  • Description
  • CTA button
  • App icon
  • Main image
Native Video
  • Business title
  • Description
  • CTA button
  • App icon
  • Main image (Thumbnail)
  • Video

 

 

Video ads

Video ads spec

You can add video ad creatives to the campaign. Video creatives are composed of the Video + End Card Image. The end card will appear once the video is complete.

Tip: Native video, thumbnail is also available for video ads.

Term

Description

 Format

MP4 Video

Dimension   Landscape 16:9 ratio, 1280 x 720 recommended
Portrait 9:16 ratio, 720 x 1280recommended
Length Short 6 secs ~ 15 secs
Long 16 secs ~ 100 secs
Frame 24 FPS +
Size Max 10MB

Tip: Sizes other than 9:16, 16:9 are also accepted

  

End card spec

Term

Description

Format

JPEG, JPG, PNG, GIF

Dimension

360x480, 360x640, 480x360, 480x480, 640x360, 720x1280, 1280x720

The image needs to have an equal ratio to the corresponding video dimension.

Size Max 500 KB (1MB for gif format)

 

Video ads checklist

Terms Type Description

Portrait

Short

9:16 ratio, 6 secs ~ 15 secs

Long

9:16 ratio, 15 secs ~ 100 secs

Landscape Short

16:9 ratio, 6 secs ~ 15 secs

Long

16:9 ratio, 15 secs ~ 100 secs

End Card Portrait

Equal ratio & size to corresponding video dimension

Landscape

Equal ratio & size to corresponding video dimension

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