The accepted creative types and specs for Moloco Cloud DSP are explained in detail below. For more details, refer to Moloco Creative guide.
Image ads
Image ads spec
Format and specs for general banner and full-screen image creatives
| Terms | Description |
| Format | JPEG, JPG, PNG, GIF |
| Image Size | Max 500KB (1MB for gif format) |
Mandatory Optional
Image ads checklist
| Type |
Dimension |
US/AU |
EUR |
ME |
KR |
JP |
SEA |
CN |
TW |
| Banner |
320 x 50 |
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640 x 100 |
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320 x 100 |
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| Medium |
300 x 250 |
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600 x 500 |
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Full Screen |
320 x 480 |
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320 x 568 |
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360 x 592 |
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360 x 640 |
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375 x 667 |
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480 x 320 |
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| Tablet |
728 x 90 |
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768 x 1024 |
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Total |
8pcs | 8pcs | 10pcs | 6pcs | 8pcs | 11pcs | 6pcs | 6pcs | |
Native ads
Native ads spec
Native ad creatives are composed of the App icon, App Title, Description Text, Main image, Video, and a CTA(Call-to-action) button that may appear in the news feed, single page, or on the lock screen.
| Terms | Description | |
| Business Title | Format | Text |
| Size | Less than 25 letters including margin
|
|
| Description | Format | Text |
| Size | Less than 90 letters including margin
|
|
| CTA* text | Format |
Text |
| Size |
Less than 15 letters including margin
|
|
| App Icon | Format |
PNG(recommended), JPEG, JPG, GIF |
| Dimension | 256x256 resolution or higher, 1:1 aspect ratio | |
| Size |
Max 500KB |
|
*Call To Action button
Native image spec
| Term | Description | |
| Native Image | Format | JPEG, JPG, PNG, GIF |
| Dimension |
1200 x 628, 1200 x 600* |
|
| Size | Max 500KB (1MB for gif format) | |
*1200 x 600 is the size exposed to Kakao inventory only in Korea. Make sure to check the Kakao Exchange Guide when running the campaign in Korea.
Native video spec
| Term | Description | ||
|
Video
|
Format | MP4 video format | |
| Dimension | Landscape | 16:9 ratio, 1280 x 720 recommended | |
| Portrait | 9:16 ratio, 720 x 1280 recommended | ||
| Length | 6 secs ~ 100 secs, videos within 30 seconds recommended | ||
| Frame | 24 FPS + | ||
| Size | Max 10MB | ||
| Thumbnail (Main Image) |
Format | JPEG, JPG, PNG, GIF | |
| Dimension | Landscape |
360x480, 360x640, 480x360, 480x480, 640x360, 720x1280, 1280x720 The image needs to have an equal ratio to the corresponding video dimension. |
|
| Portrait | |||
| Size | Max 500KB (1MB for gif format) | ||
Tip: Sizes other than 9:16, 16:9 are also accepted
Native ads checklist
There are 3 types of native ads.
| Type | Elements |
| Native Logo |
|
| Native Image |
|
| Native Video |
|
Video ads
Video ads spec
You can add video ad creatives to the campaign. Video creatives are composed of the Video + End Card Image. The end card will appear once the video is complete.
Tip: Native video, thumbnail is also available for video ads.
| Term |
Description |
|
| Format |
MP4 Video |
|
| Dimension | Landscape | 16:9 ratio, 1280 x 720 recommended |
| Portrait | 9:16 ratio, 720 x 1280recommended | |
| Length | Short | 6 secs ~ 15 secs |
| Long | 16 secs ~ 100 secs | |
| Frame | 24 FPS + | |
| Size | Max 10MB | |
Tip: Sizes other than 9:16, 16:9 are also accepted
End card spec
| Term |
Description |
| Format |
JPEG, JPG, PNG, GIF |
| Dimension |
360x480, 360x640, 480x360, 480x480, 640x360, 720x1280, 1280x720 The image needs to have an equal ratio to the corresponding video dimension. |
| Size | Max 500 KB (1MB for gif format) |
Video ads checklist
| Terms | Type | Description |
|
Portrait |
Short |
9:16 ratio, 6 secs ~ 15 secs |
| Long |
9:16 ratio, 15 secs ~ 100 secs |
|
| Landscape | Short |
16:9 ratio, 6 secs ~ 15 secs |
| Long |
16:9 ratio, 15 secs ~ 100 secs |
|
| End Card | Portrait |
Equal ratio & size to corresponding video dimension |
| Landscape |
Equal ratio & size to corresponding video dimension |
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