Tracking link basic
Tracking links report user activity with your ad. The activity is reported via a click on your ad or a view.
When a user clicks on an attribution link the user is redirected to download the app. The click triggers a notification to Kochava's server.
Tracking Link Parameters
|
Parameter by Kochva |
Macro value by Moloco |
Macro value by Moloco (Legacy) |
Description by Kochava |
|
click_id |
{{request.id}} |
%{bid_id} |
click ID |
|
creative_id |
{{creative.title}} |
%{creative_title} |
creative name |
|
creative_size |
{{request.inventory_type}}
|
%{inventory_type} |
creative size |
|
creative_type |
{{creative.type} |
%{creative_type} |
creative type |
|
device_id |
{{device.gaid}} or {{device.idfa}}
|
%{a_idfa} or %{i_idfa} |
custom link macro |
|
impression_id |
{{request.id}} |
%{bid_id} |
user agent |
|
ip_address |
{{device.ip}} |
%{ip_address} |
campaign |
|
site_id |
{{publisher.bundle}}
|
%{raw_app_bundle} |
site ID |
|
source |
{{mtid}} |
%{mtid} |
custom link macro |
|
skad_campaign_id |
{{skan.campaign_id}}
|
%{skan.campaign_id} |
SKAN campaign ID |
|
partner_campaign_name |
{{campaign.title}}
|
%{campaign} |
campaign name |
|
partner_campaign_id |
{{campaign.id}} |
%{campaign_id} |
campaign id |
|
device_ua |
{{device.user_agent}}
|
%{user_agent} |
secondary publisher |
Host
This section describes how Moloco validates Kochava tracking links. For general guidelines, you may refer to How to resolve a tracking link registration error. The host validation is divided into 2 types: Impression and click. You will see the error message if each tracking link type does not match the below:
| Impression | Click |
|
- https://imp.control.kochava.com/ |
- ending with "smart.link" (Example: https://abc123.smart.link/) - https://control.kochava.com/ |
Path
The path validation is also divided into 2 types: impression and click. You will see the error message if the path value is different from the usual Kochava's path format as below:
| Type | Format | Example |
| Impression |
-“/track/impression" |
- https://imp.control.kochava.com/track/impression |
| Click |
-“/v1/cpi/click” - any combination of alphanumeric characters |
- https://control.kochava.com/v1/cpi/click - https://control.kochava.com/abc123 |
Required Parameters
Below is the specification of required parameter <> value pairs for successful Moloco campaigns – Tracking link creation/update will fail if any of them are missing:
| Parameter | Value | Note |
| &device_id_type | idfa | IOS only |
| &device_id_type | adid | Android only |
| &source | {{mtid}} | |
| &device_id | {{device.idfa}} | IOS only |
| &device_id | {{device.gaid}} | Android only |