Branch tracking link validation by Moloco

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Tracking link basic 

Tracking links report user activity with your ad. The activity is reported via a click on your ad or a view.

When a user clicks on an attribution link the user is redirected to download the app. The click triggers a notification to Branch's server.

 

Tracking link parameters

Parameter by Branch

Macro value by Moloco

Macro value by Moloco (Legacy)

Description by Branch

%24aaid

{{device.gaid}}

%{a_idfa}

click AAID

%24idfa

{{device.idfa}}

%{i_idfa}

click IDFA

device_ip

{{device.ip}}

%{ip_address}

IP address

source_string

{{mtid}}

%{mtid}

custom link macro

user_agent

{{device.user_agent}}

%{user_agent}

user agent

~campaign

{{campaign.title}}

%{campaign}

campaign

~click_id

{{request.id}}

%{bid_id}

click ID

~cost_currency

{{price.cost_currency}}

%{cost_currency}

cost currency

~cost_model

{{price.cost_model}}

%{cost_model}

cost model

~cost_value

{{price.cost_value}}

%{price.cost_value}

cost value

~creative_name

{{creative.title}}

%{creative_title}

creative name

~secondary_publisher

{{publisher.bundle}}

%{raw_app_bundle}

secondary publisher

Host

This page describes how Moloco validates Branch tracking links – For general guidelines, you may refer to How to resolve a tracking link registration error The host validation is divided into 2 types: Impression and click. You will see the error message if each tracking link type does not match the below:

Impression Click

- https://impression.link/

- ending with "app.link" (Example: https://abc123.app.link/)

- https://bnc.lt/

Path

The path validation is also divided into 2 types: impression and click. You will see the error message if the path value is different from the usual Branch's path format as below:

Type Format Example
Impression

-“/impression"

- https://impression.link/impression

Click

-“/”

- any combination of letters, digits, and underscores

- https://moloco.app.link/

- https://moloco.app.link/a_bCD123

Required Parameters

Below is the specification of required parameter <> value pairs for successful Moloco campaigns – Tracking link creation/update will fail if any of them are missing:

Parameter Value  Note
&$3p a_moloco  
&source_string {{mtid}}  
&sub5 {{mtid}}  
&$idfa {{device.idfa}} IOS only
&$aaid {{device.gaid}} Android only

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