Tracking link basic
Tracking links report user activity with your ad. The activity is reported via a click on your ad or a view.
When a user clicks on an attribution link the user is redirected to download the app. The click triggers a notification to Adjust's server.
Tracking link parameters
|
Parameter by Adjust |
Macro value by Moloco |
Macro value by Moloco (Legacy) |
Description by Adjust |
|
campaign |
{{campaign.title}}
|
%{campaign} |
Campaign |
|
adgroup |
{{publisher.bundle}}
|
%{raw_app_bundle} |
Adgroup |
|
creative |
{{creative.cr_id}} |
%{creative_id} |
Creative |
|
idfa |
{{device.idfa}} |
%{i_idfa} |
IDFA |
|
gps_adid |
{{device.gaid}} |
%{device.a_idfa} |
GAID |
|
impression_id |
{{request.id}} |
%{bid_id} |
Ad-request ID provided by exchanges |
|
molo_click_id |
{{mtid}} |
%{mtid}, %{source} |
Moloco Internal ID |
|
cost_type |
{{price.cost_type}}
|
%{cost_type} |
Cost type (e.g., CPM) |
|
cost_amount |
{{price.cost_amount}}
|
%{cost_amount} |
Cost amount |
|
cost_currency |
{{price.cost_currency}}
|
%{cost_currency} |
Cost currency |
Regular Tracking Link
Host
This section describes how Moloco validates Adjust tracking links. For general guidelines, you may refer to How to resolve a tracking link registration error. The host validation is divided into 2 types: Impression and click. You will see the error message if each tracking link type does not match the below:
| Impression | Click |
|
- https://view.adjust.io/ - https://view.adjust.com/ - https://view.adjust.world/ |
- https://app.adjust.io/ - https://app.adjust.com/ - https://app.adjust.world/ |
Path
The path validation is also divided into 2 types: impression and click. You will see the error message if the path value is different from the usual Adjust's path format as below:
| Type | Format | Example |
| Impression | 6 or more alphanumeric characters, beginning with `/impression/` | https://view.adjust.com/impression/abc123 |
| Click | 6 or more alphanumeric characters |
https://app.adjust.com/abc123 |
Required Parameters
Below is the specification of required parameter <> value pairs for successful Moloco campaigns – Tracking link creation/update will fail if any of them are missing:
| Parameter | Value | Note |
| &molo_click_id | {{mtid}} | |
| &idfa | {{device.idfa}} | IOS only |
| &gps_adid | {{device.gaid}} | Android only |
Universal Link
Host
The URL host for Adjust Universal links must end with "adj.st". (Example: https://abc123.adj.st).
Path
The path for Adjust Univeral links may not exist – if exists, they must be comprised of any letters, digits, and underscores. (Example: httsp://abc123.adj.st/abc_123/)
Required Parameters
Below is the specification of required parameter <> value pairs for successful Moloco campaigns – Tracking link creation/update will fail if any of them are missing:
| Parameter | Value | Note |
| &adjust_molo_click_id | {{mtid}} | |
| &adjust_idfa | {{device.idfa}} | IOS only |
| &adjust_gps_adid | {{device.gaid}} | Android only |
Branded Link
Host
The URL hostname for Adjust branded links must end with "go.link". (Example: https://abc123.go.link)
Required Parameters
The criteria are identical to Adjust Universal links.
| Parameter | Value | Note |
| &adjust_molo_click_id | {{mtid}} | |
| &adjust_idfa | {{device.idfa}} | IOS only |
| &adjust_gps_adid | {{device.gaid}} | Android only |