Adjust tracking link validation by Moloco

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Tracking link basic 

Tracking links report user activity with your ad. The activity is reported via a click on your ad or a view.

When a user clicks on an attribution link the user is redirected to download the app. The click triggers a notification to Adjust's server. 

 

Tracking link parameters

Parameter by Adjust

Macro value by Moloco

Macro value by Moloco (Legacy)

Description by Adjust

campaign

{{campaign.title}}

%{campaign}

campaign

adgroup

{{publisher.bundle}}

%{raw_app_bundle}

adgroup

creative

{{creative.cr_id}}

%{creative_id}

creative

idfa

{{device.idfa}}

%{i_idfa}

IOS IDFA

gps_adid

{{device.gaid}}

%{device.a_idfa}

Android IDFA

impression_id

{{request.id}}

%{bid_id}

bid ID

molo_click_id

{{mtid}}

%{mtid}

Internal ID

cost_type

{{price.cost_type}}

%{cost_type}

cost type

cost_amount

{{price.cost_amount}}

%{cost_amount}

cost amount

cost_currency

{{price.cost_currency}}

%{cost_currency}

cost currency

 

Regular Tracking Link

Host

This section describes how Moloco validates Adjust tracking links. For general guidelines, you may refer to How to resolve a tracking link registration error. The host validation is divided into 2 types: Impression and click. You will see the error message if each tracking link type does not match the below:

Impression Click

- https://view.adjust.io/

- https://view.adjust.com/

- https://view.adjust.world/

- https://app.adjust.io/

- https://app.adjust.com/

- https://app.adjust.world/

Path

The path validation is also divided into 2 types: impression and click. You will see the error message if the path value is different from the usual Adjust's path format as below:

Type Format Example
Impression 6 or more alphanumeric characters, beginning with `/impression/` https://view.adjust.com/impression/abc123
Click 6 or more alphanumeric characters

https://app.adjust.com/abc123

Required Parameters

Below is the specification of required parameter <> value pairs for successful Moloco campaigns – Tracking link creation/update will fail if any of them are missing:

Parameter Value  Note
&molo_click_id {{mtid}}  
&idfa {{device.idfa}} IOS only
&gps_adid {{device.gaid}} Android only

 

Universal Link

Host

The URL host for Adjust Universal links must end with "adj.st". (Example: httsp://abc123.adj.st).

Path

The path for Adjust Univeral links may not exist – if exists, they must be comprised of any letters, digits, and underscores. (Example: httsp://abc123.adj.st/abc_123/)

Required Parameters

Below is the specification of required parameter <> value pairs for successful Moloco campaigns – Tracking link creation/update will fail if any of them are missing:

Parameter Value  Note
&adjust_molo_click_id {{mtid}}  
&adjust_idfa {{device.idfa}} IOS only
&adjust_gps_adid {{device.gaid}} Android only

 

Branded Link

Host

The URL hostname for Adjust branded links must end with "go.link". (Example: https://abc123.go.link)

Required Parameters

The criteria are identical to Adjust Universal links.

Parameter Value  Note
&adjust_molo_click_id {{mtid}}  
&adjust_idfa {{device.idfa}} IOS only
&adjust_gps_adid {{device.gaid}} Android only

 

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