Tracking links record how users interact with your ad. User activity is reported in the form of  clicks or views. After a user has clicked an attribution link, the user is redirected to download the app. The click then triggers a notification to the AppsFlyer server. This guide includes everything you need to know about Appsflyer tracking links.

Anatomy of an Appsflyer tracking link

Required tracking link parameters

AppsFlyer tracking links consist of the following properties. Be sure to check that your Appflyer tracking links include all of the following information.

[Android] Sample click-through tracking link 

https://app.appsflyer.com/com.appsflyer.adNetworkTest 
?af_sub4={{mtid}} 
&c={{campaign.title}} 
&af_siteid={{publisher.bundle}} 
&af_ad_type={{creative.type}} 
&af_cost_currency={{price.cost_currency}} 
&af_cost_value={{price.cost_amount}} 
&af_ad_id={{creative.cr_id}} 
&af_cost_model={{price.cost_type}} 
&af_ad={{creative.title}} 
&pid=moloco_int 
&af_click_lookback=7d 
&clickid={{request.id}} 
&advertising_id={{device.gaid}} 
&af_c_id={{campaign.id}} 
&af_ip={{device.ip}} 
&af_ua={{device.user_agent}}
&af_os_version={{device.osv}} 
&af_model={{device.model}}
&af_channel={{request.exchange}}

[Android] Sample view-through tracking link 

https://impression.appsflyer.com/com.appsflyer.adNetworkTest
?af_sub4={{mtid}}
&c={{campaign.title}}
&af_siteid={{publisher.bundle}}
&af_ad_type={{creative.type}}
&af_cost_currency={{price.cost_currency}}
&af_cost_value={{price.cost_amount}}
&af_ad_id={{creative.cr_id}}
&af_cost_model={{price.cost_type}}
&af_ad={{creative.title}}
&pid=moloco_int
&af_viewthrough_lookback=1d
&clickid={{request.id}}
&advertising_id={{device.gaid}}
&af_c_id={{campaign.id}}
&af_ip={{device.ip}} 
&af_ua={{device.user_agent}}
&af_os_version={{device.osv}} 
&af_model={{device.model}}
&af_channel={{request.exchange}}

[iOS] Sample click-through tracking link

https://app.appsflyer.com/id554782625
?af_sub4={{mtid}}
&c={{campaign.title}}
&af_siteid={{publisher.bundle}}
&af_ad_type={{creative.type}}
&af_cost_currency={{price.cost_currency}}
&af_cost_value={{price.cost_amount}}
&af_ad_id={{creative.cr_id}}
&af_cost_model={{price.cost_type}}
&af_ad={{creative.title}}
&pid=moloco_int
&af_click_lookback=7d
&clickid={{request.id}}
&idfa={{device.idfa}}
&af_c_id={{campaign.id}}
&af_sub1={{skan.version}}
&af_model={{device.model}}
&af_os_version={{device.osv}}
&af_ip={{device.ip}}
&af_lang={{device.language}}
&af_ua={{device.user_agent}}
&af_channel={{request.exchange}}

[iOS] Sample view-through tracking link

https://impression.appsflyer.com/id554782625
?af_sub4={{mtid}}
&c={{campaign.titl}}
&af_siteid={{publisher.bundle}}
&af_ad_type={{creative.title}}
&af_cost_currency={{price.cost_currency}}
&af_cost_value={{price.cost_amount}}
&af_ad_id={{creative.cr_id}}
&af_cost_model={{price.cost_type}}
&af_ad={{creative.title}}
&pid=moloco_int
&af_viewthrough_lookback=1d
&clickid={{request.id}}
&idfa={{device.idfa}}
&af_c_id={{campaign.id}}
&af_sub1={{skan.version}}
&af_model={{device.model}}
&af_os_version={{device.osv}}
&af_ip={{device.ip}}
&af_lang={{device.language}}
&af_ua={{device.user_agent}}
&af_channel={{request.exchange}}

Normal tracking link

This section describes how Moloco validates Normal tracking links. To learn how to resolve common tracking link related errors, see the troubleshooting guide. 

Host

The Cloud DSP validates the host value for the following tracking link types: impression (i.e., view) and click. An error message is displayed in the event that your tracking link doesn't include the following host value or your tracking link's host value is different from the following. 

Path

The Cloud DSP validates the path value for OS compatibility. An error message is displayed when one of the following applies.

1) The OS selected for the app is different from the tracking link's OS.

2) The path value is different from Appsflyer's path format as in the following table. Path value must be identical to the corresponding app market store's package name.

Your tracking link's path value, which is the app_id value, must be identical to the MMP bundle ID of the app it is linked to. When a mismatch between the two values is detected, an error message is displayed. 

Required parameters

The following table shows the specifications for required parameter and value pairs. You won't be able to create or update a tracking link if any of the following is missing. 

OneLink

This section describes how Moloco validates OneLink tracking links. To learn how to resolve common tracking link related errors, see the troubleshooting guide. 

Host

The URL host for OneLink tracking links must end with onelink.me.

e.g., httsp://qbc123.onelink.me

Path

A OneLink tracking link may not have a path value. If it has one, it must be comprised of letters, digits, and underscores.

Required parameters

The following table shows the specifications for required parameter and value pairs. You won't be able to create or update a tracking link if any of the following is missing.