Available tracking link macros

  • Updated

The parameters listed are available for use in the attribution link for Moloco ad campaigns. Find more about tracking link examples per integrated mobile measurement platform here.

 

Macro Description Note

{{mtid}}

Moloco Internal ID Required

{{device.ifa}}

Android GAID or iOS IDFA Required
{{device.gaid}}

Android GAID

 

{{device.idfa}} iOS IDFA  
{{device.os}} OS Name  
{{device.osv}} Device version  
{{device.type}}

Device type

"phone", "tablet"

{{device.model}} Device model  
{{device.language}} Device language  
{{device.ip}} IP address (IPv4)  
{{device.user_agent}} User agent  
{{device.country3}} Country code (alpha-3)  
{{device.country2}} Country code (alpha-2)  
{{publisher.name}} Publisher's app name  
{{publisher.bundle}}

Publisher's OS-specific application identifier

 

{{publisher.encoded_bundle}}

Publisher's OS-specific application identifier (encoded)

 

{{request.exchange}}

Exchange name

 

{{request.id}}

Ad-request ID provided by exchanges

 

{{request.inventory_type}}

Inventory type

"banner", "ineterstitlal", "native"

{{campaign.id}}

Campaign ID

Assigned by Moloco – values do not change

{{campaign.title}}

Campaign Title

Assigned by Moloco Cloud users – values may change

{{adgroup.id}}

Adgroup ID

 

{{adgroup.title}}

Adgroup Title

 

{{creative.cr_id}}

Creative ID (long)

Assigned by Moloco

{{creative.id}}

Creative ID (short)

Assigned by Moloco

{{creative.title}}

Creative title

Assigned by Moloco Cloud users – values may change

{{creative.type}}

Creative type

"video", "image", "playable".

{{creative.filename}}

Creative filename

 

{{creativegroup.id}}

Creative Group ID

Assigned by Moloco

{{creativegroup.title}}

Creative Group Title

Assigned by Moloco Cloud users – values may change

{{skan.version}}

SKAdnetwork version

iOS only

{{skan.campaign_id}}

SKAdnetwork campaign ID

iOS only

 

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