Available tracking link macros

  • Updated

The parameters listed are available in the attribution link for Moloco ad campaigns. Find more about tracking link examples per integrated mobile measurement platform here.

 

Macro

Macro(Legacy)

Description

Note

{{mtid}} %{mtid}, %{source}  Moloco Internal ID Required
{{device.ifa}} %{idfa} Android GAID or iOS IDFA Required
{{device.gaid}} %{a_idfa} Android GAID  
{{device.idfa}} %{i_idfa} iOS IDFA  
{{device.os}} %{os} OS Name  
{{device.osv}} %{os_ver} Device version  
{{device.type}} %{device_type} Device type "phone", "tablet"
{{device.model}} %{device_model} Device model  
{{device.language}} %{device_language} Device language  
{{device.ip}} %{ip_address} IP address (IPv4)  
{{device.user_agent}} %{user_agent} User agent  
{{device.country3}} %{country} Country code (alpha-3)  
{{device.country2}} %{country_alpha_2} Country code (alpha-2)  
{{publisher.name}} %{app_title} Publisher's app name  
{{publisher.bundle}} %{raw_app_bundle} Publisher's OS-specific application identifier  
{{publisher.encoded_bundle}}

%{encoded_app_bundle},

%{app_bundle}

Publisher's OS-specific application identifier (encoded)  
{{request.exchange}} %{exchange}  Exchange name  
{{request.id}} %{bid_id} Ad-request ID provided by exchanges  
{{request.inventory_type}} %{inventory_type} Inventory type "banner", "ineterstitlal", "native"
{{campaign.id}}

%{campaign_name},

%{campaign_id} 

Campaign ID Assigned by Moloco – values do not change
{{campaign.title}} %{campaign} Campaign Title Assigned by Moloco Cloud users – values may change
{{adgroup.id}} %{adgroup_id} Adgroup ID  
{{adgroup.title}} %{adgroup_title} Adgroup Title  
{{creative.cr_id}}

%{creative_id}, 

%{creative_crid}

Creative ID (long) Assigned by Moloco
{{creative.id}} %{creative_short_id} Creative ID (short) Assigned by Moloco
{{creative.title}} %{creative_title} Creative title Assigned by Moloco Cloud users – values may change
{{creative.type}} %{creative_type} Creative type "video", "image", "playable".
{{creative.filename}} %{creative_filename} Creative filename  
{{creativegroup.id}} %{creative_group_id} Creative Group ID Assigned by Moloco
{{creativegroup.title}} %{creative_group_title} Creative Group Title Assigned by Moloco Cloud users – values may change
{{skan.version}} %{skan.version} SKAdnetwork version iOS only
{{skan.campaign_id}} %{skan.campaign_id} SKAdnetwork campaign ID iOS only
{{price.cost_type}}

%{cost_type}

Cost type CPM
{{price.cost_amount}}

%{cost_amount}

Cost amount

 
{{price.cost_currency}}

%{cost_currency}

Cost currency

 
{{catalog_item.id}} %{dcr.id}, %{dcr.io} An item's ID in the catalog feed for Dynamic Product Ad (DPA) Dynamic Product Ad (DPA) only
{{catalog_item.extra_deep_link_android}} %{dcr.extra_deep_link_android}
An item's android deep link address in the catalog feed for Dynamic Product Ad (DPA) Dynamic Product Ad (DPA) only
{{catalog_item.extra_deep_link_ios}} %{dcr.extra_deep_link_ios}
An item's iOS deep link address in the catalog feed for Dynamic Product Ad (DPA) Dynamic Product Ad (DPA) only
{{catalog_item.link}} %{dcr.link}

An item's web link address in the catalog feed for Dynamic Product Ad (DPA).

{{catalog_item.extra_deep_link_android}} and {{catalog_item.extra_deep_link_ios}} are more frequently used for the deep link.

Dynamic Product Ad (DPA) only

 

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