Video creative is a typical portrait and landscape video ad consisting of a video asset and an end card image. The end card refers to the image that appears after playing the video, leading audiences to take action with the CTA button.
Copy this spreadsheet to find overall creative checklists for your target country!
Video ads spec
You can upload any dimension of videos to your campaign. We recommend preparing landscape and portrait videos with 16s~30s length and an end card image equal to the corresponding video dimension.
Tip: You can upload the same video and thumbnail for Native Video and Video Ads.
|Dimension||Landscape||Any ratio of landscape video|
|Portrait||Any ratio of portrait video|
|Minimum height and width||640px|
|Length||6 secs ~ 100 secs, 16s~30s recommended|
|Frame||24 FPS +|
|End card image||Format||JPEG, JPG, PNG, GIF|
|Dimension||The image needs to have an equal ratio to the corresponding video dimension.|
|Size||Max 500 KB (1MB for gif format)|
Tip: You don't need to prepare an end card image using our auto end card feature. Learn how to create an end card automatically