A video creative is a typical portrait or landscape video ad that consists of a video asset and an end card image. An end card is the image that appears at the end of a video ad where viewers are shown a CTA button or text they can click to download or install the advertised app. To see the creative guidelines for your target country, see this spreadsheet.
How video creatives work
Users are shown a video ad, followed by an end card image that is either static or interactive. Clicking the CTA button or text takes the users to the app store to download the advertised app.
Requirements for video creatives
Important: If you are looking to run video ads with Samsung exchange, see the creative guidelines for Samsung instead.
You can upload videos of any dimension to your campaign. We recommend preparing landscape and portrait videos that vary in length (e.g., 16 to 30 seconds, 31 to 60 seconds, and 61 to 120 seconds; available video length varies by exchange). Doing so not only maximizes opportunity but also lets you get a sense of the best working video length for your campaign(s).
You can use the same video and end card for your native video ads as well. You can use an auto-generated end card image but can upload your own end card image if you like.
Tip: For each campaign, we recommend using both a portrait video and a landscape video at minimum.
| Item | Description | ||
| Video | Format | Videos must be in .mp4 format. |
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| Orientation | Landscape | Landscape videos can be of any ratio. | |
| Portrait | Portrait videos can be of any ratio. | ||
| Square | If you like, you can upload videos of 1:1 ratio. | ||
| Minimum width and height |
Either width or height must be at least 640px. For the best performance, we recommend a minimum width or height of 720px. e.g.,) 640x360px, 720x1280px |
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| Length | Videos can be anywhere from 6 to 120 seconds. We recommend using videos that vary in length (e.g., 16 to 30 seconds, 31 to 60 seconds, and 61 to 120 seconds; available video length varies by exchange).
Important: Videos shorter than 30 seconds are automatically looped until they are 60 seconds in order to increase inventory reach and make ad content more engaging. |
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| Frame | 24 FPS + | ||
| Size | Up to 300MB. Upon upload, videos are automatically transcoded to be below 13MB for the best performance. | ||
| End card image | Format | JPEG, JPG, PNG, GIF | |
| Orientation | For portrait videos, you must use a portrait image of any ratio. For landscape videos, you must use a landscape image of any ratio. For square videos, you must use a square image. | ||
| Minimum width and height | Both width and height must be at least 320px. | ||
| Size | Up to 500 KB. Up to 1MB if file is in .gif format. |
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