Video creative is a typical portrait and landscape video ad consisting of a video asset and an end card image. The end card refers to the image that appears after playing the video, leading audiences to take action with the CTA button.
Copy this spreadsheet to find overall creative checklists for your target country!
Video ads spec
You can upload any dimension of videos to your campaign. We recommend preparing landscape and portrait videos in 16s - 30s and 31s - 60s length. Based on our data analysis, the longer the video length for each length range, the better it performs. For instance, among 16s - 30s length videos, 30s videos generally outperform 16s videos.
Tip: You can upload the same video and thumbnails both to native videos and video ads.
Samsung exchange has different guidelines on video creatives. If you want to run ads on Samsung exchange, refer to Samsung exchange guide.
| Term | Description | ||
| Video | Format | MP4 Video | |
| Dimension | Landscape | Any ratio of landscape video | |
| Portrait | Any ratio of portrait video | ||
| Minimum height and width | 640px | ||
| Length | 6s - 100 s, 16s - 30s recommended, 31s - 60s optional
Tip: The longer the video length for each length range, the better it performs. (30 seconds video outperforms 16 seconds and 60 seconds video outperforms 31 seconds)
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| Frame | 24 FPS + | ||
| Size | Max 10MB | ||
| End card image | Format | JPEG, JPG, PNG, GIF | |
| Dimension | The image needs to have an equal ratio to the corresponding video dimension. | ||
| Size | Max 500 KB (1MB for gif format) | ||
Tip: You don't need to prepare an end card image using our auto end card feature. Learn how to create an end card automatically