A video creative is a typical portrait or landscape video ad that consists of a video asset and an end card image. An end card is the image that appears at the end of a video ad where viewers are shown a CTA button or text they can click to download or install the advertised app. To see the creative guidelines for your target country, see this spreadsheet.
Requirements for video creatives
Important: If you are looking to run video ads with Samsung exchange, see the creative guidelines for Samsung instead.
You can upload videos of any dimension to your campaign. We recommend preparing landscape and portrait videos that are each 16 to 30 seconds and 31 to 60 seconds. Our data indicate that from a pool of videos that are 16 to 30 seconds, those videos that are closer to 30 seconds led to better campaign performance, meaning that you can generally expect better campaign performance with videos that are on the longer side.
You can use the same video and end card for your native video ads as well. You can use an auto-generated end card image but can upload your own end card image if you like.
| Item | Description | ||
| Video | Format | Videos must be in .mp4 format. |
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| Orientation | Landscape | Landscape videos can be of any ratio. | |
| Portrait | Portrait videos can be of any ratio. | ||
| Square | You can upload videos of 1:1 ratio, although they aren't recommended. | ||
| Minimum width and height |
Either width or height must be at least 640px. e.g.,) 640x360px |
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| Length | Videos can be anywhere from 6 to 100 seconds. We recommend using videos that are 16 to 30 seconds, as longer videos tend to lead to better campaign performance. | ||
| Frame | 24 FPS + | ||
| Size | Up to 100MB. Upon upload, videos are automatically transcoded to be below 10MB for the best performance. | ||
| End card image | Format | JPEG, JPG, PNG, GIF | |
| Orientation | For portrait videos, you must use a portrait image of any ratio. For landscape videos, you must use a landscape image of any ratio. For square videos, you must use a square image. | ||
| Minimum width and height | Both width and height must be at least 320px. | ||
| Size | Up to 500 KB. Up to 1MB if file is in .gif format. |
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