Native Creative is a type of ad that is shown in the same form as the publisher app showing an ad. It's composed of your app's icon, title, description, a CTA(Call-to-action) button, and often along with an image or video.
Copy this spreadsheet to find overall creative checklists for your target country!
Native ads examples
There are 3 types of native ads. Each type consists of different elements as follows.
| Type | Elements |
| Native Logo |
|
| Native Image |
|
| Native Video |
|
Native ads spec
| Terms | Description | |
| Business Title | Format | Text |
| Size | Less than 25 letters including spaces
|
|
| Description | Format | Text |
| Size | Less than 90 letters including spaces
|
|
| CTA* text | Format |
Text |
| Size |
Less than 15 letters including spaces
|
|
| App Icon | Format |
PNG(recommended), JPEG, JPG, GIF |
| Dimension | 256x256 resolution or higher, 1:1 aspect ratio | |
| Size |
Max 500KB |
|
*Call To Action button
Native image spec
| Term | Description | |
| Image | Format | JPEG, JPG, PNG, GIF |
| Dimension |
1200 x 628, 1200 x 600 (KOR only) |
|
| Size | Max 500KB (1MB for gif format) | |
Note for campaigns targeting Korea: 1200 x 600 is the size exposed to Kakao inventory only in Korea. Check the Kakao Exchange Guide when running the campaign in Korea.
Native video spec
| Term | Description | ||
|
Video
|
Format | MP4 video format | |
| Dimension | Landscape | 16:9 ratio (1280 x 720) is recommended. Other ratios are all accepted. | |
| Portrait | 9:16 ratio (720 x 1280) is recommended. Other ratios are all accepted. | ||
| Minimum height and width | 640px | ||
| Length | 6 secs ~ 100 secs, videos within 30 seconds recommended | ||
| Frame | 24 FPS + | ||
| Size | Max 10MB | ||
| Thumbnail | Format | JPEG, JPG, PNG, GIF | |
| Dimension |
360x480, 360x640, 480x360, 480x480, 640x360, 720x1280, 1280x720 The image needs to have an equal ratio to the corresponding video dimension. |
||
| Size | Max 500KB (1MB for gif format) | ||
Samsung exchange has different guidelines on native video creatives. If you want to run ads on Samsung exchange, refer to Samsung exchange guide.
Tip: You don't need to prepare a thumbnail image using our auto thumbnail feature. Learn how to create a thumbnail automatically