Native Creative is a type of ad that is shown in the same form as the publisher app showing an ad. It's composed of your app's icon, title, description, a CTA(Call-to-action) button, and often along with an image or video.
Copy this spreadsheet to find overall creative checklists for your target country!
Native ads examples
There are 3 types of native ads. Each type consists of different elements as follows.
Type | Elements |
Native Logo |
|
Native Image |
|
Native Video |
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Native ads spec
Terms | Description | |
Business Title | Format | Text |
Size | Less than 25 letters including spaces
|
|
Description | Format | Text |
Size | Less than 90 letters including spaces
|
|
CTA* text | Format |
Text |
Size |
Less than 15 letters including spaces
|
|
App Icon | Format |
PNG(recommended), JPEG, JPG, GIF |
Dimension | 256x256 resolution or higher, 1:1 aspect ratio | |
Size |
Max 500KB |
*Call To Action button
Native image spec
Term | Description | |
Image | Format | JPEG, JPG, PNG, GIF |
Dimension |
1200 x 628, 1200 x 600 (KOR only) |
|
Size | Max 500KB (1MB for gif format) |
Native video spec
Term | Description | ||
Video
|
Format | MP4 video format | |
Dimension | Landscape | 16:9 ratio (1280 x 720) is recommended. Other ratios are all accepted. | |
Portrait | 9:16 ratio (720 x 1280) is recommended. Other ratios are all accepted. | ||
Minimum height and width | 640px | ||
Length | 6 secs ~ 100 secs, videos within 30 seconds recommended | ||
Frame | 24 FPS + | ||
Size | Max 10MB | ||
Thumbnail | Format | JPEG, JPG, PNG, GIF | |
Dimension |
360x480, 360x640, 480x360, 480x480, 640x360, 720x1280, 1280x720 The image needs to have an equal ratio to the corresponding video dimension. |
||
Size | Max 500KB (1MB for gif format) |
Tip: You don't need to prepare a thumbnail image using our auto thumbnail feature. Learn how to create a thumbnail automatically
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