Native creatives are ads that are intended to be displayed as part of the publisher app. They are designed to blend in with the publisher app's user interface for a seamless transition from the publisher app to the advertised app. A native creative includes the advertised app's icon, title, description, a call to action (CTA) button, and an image or a video creative. Country-specific guidelines are outlined in this spreadsheet.
Types of native creatives
At this time, Moloco is able to run the following types of native creatives.
| Creative type | Components |
| Native logo |
|
| Native image |
|
| Native video |
|
Native creatives are displayed in a wide variety of publisher apps, all with their own unique user interface. The following examples are some of the common inventories for native creatives.
Important: Note that the examples below are for demonstration purposes only and how your native creatives are actually displayed in native inventories can vary across different inventories.
Requirements for native creatives
Note: If you are looking to run campaigns targeting Japan, you are strongly encouraged to prepare native creatives to access the inventories of local exchanges accepting only native creatives. You should prepare native creatives for the following exchanges.
- ADGENERATION
- FIVE
- FLUCT
| Component | Description | |
| Headline / Title | Format | Text |
| Length | You can enter up to 70 characters including space. This is the title for your ad. | |
| Sponsored By | Format | Text |
| Length | You can enter up to 25 characters including space. This field is automatically populated with the name of app or advertiser and can be edited. | |
| Description | Format | Text |
| Length | You can enter up to 90 characters including space. You can use emojis as part of the description. | |
| CTA text | Format |
Text |
| Length |
You can enter up to 100 characters including space. e.g.,) |
|
| App icon | Format |
PNG (recommended), JPEG, JPG, GIF |
| Dimension | 256x256 px or higher; aspect ratio must be 1:1 | |
| Size |
Up to 500KB |
|
Native image
| Component | Description | |
| Image | Format | JPEG, JPG, PNG, GIF |
| Dimension |
1200 x 628, 1200 x 600, 1200 x 222, 720 x 720, 720 x 960, 720 x 1280, 1200 x 1600 |
|
| Size | Up to 500KB (Up to 1MB, if in .gif format) |
|
Note for campaigns targeting South Korea: 1200 x 600 native images are required for Kakao inventories only available in South Korea. For more specific requirements, see the Kakao exchange guide.
Note: Timetree exchange is only available in Japan at this time.
Native video
For each campaign, we recommend using both a portrait video and a landscape video at minimum.
| Component | Description | ||
|
Video
|
Format | MP4 | |
| Orientation | Landscape | 16:9 ratio (1280 x 720) is recommended. All other ratios are acceptable. | |
| Portrait | 9:16 ratio (720 x 1280) is recommended. All other ratios are acceptable. | ||
| Square | If you like, you can upload videos of 1:1 ratio. | ||
| Minimum height and width | 640px | ||
| Length | 6 secs - 100 secs; for the best performance, we recommend videos close to 30 seconds. | ||
| Frame | 24 FPS + | ||
| Size | Up to 10MB | ||
| Thumbnail image | Format | JPEG, JPG, PNG, GIF | |
| Dimension |
360x480, 360x640, 480x360, 480x480, 640x360, 720 x 720, 720 x 960, 720 x 1280, 800 x 418, 1280x720, 1200 x 628 Image ratio and video ratio must be identical. |
||
| Size | Up to 500KB (Up to 1MB, if in .gif format) |
||
Tip: You can generate a thumbnail image using the auto thumbnail feature without the need to create one manually.
Note: For Timetree exchange currently available only in Japan, you should prepare native videos with 16:9 ratio and 640 x 360px.
Note: Samsung exchange has their own guidelines on native video creatives. If you would like to run your ads on Samsung exchange, see the Samsung exchange guide.