Native Creative is a type of ad that is shown in the same form as the publisher app showing an ad. It's composed of your app's icon, title, description, a CTA(Call-to-action) button, and often along with an image or video. Copy this spreadsheet to find overall creative checklists for your target country!
Native ads examples
There are 3 types of native ads. Each type consists of different elements as follows.
Important: Note that the examples below are for demonstration purposes only and how your native creatives are actually displayed on native inventories can vary across different inventories.
| Type | Elements |
| Native Logo |
|
| Native Image |
|
| Native Video |
|
Native ads spec
Note: If you are looking to run campaigns targeting Japan, you are strongly encouraged to prepare native creatives to access the inventories of local exchanges accepting only native creatives. You should prepare native creatives for the following exchanges.
- ADGENERATION
- FIVE
- FLUCT
| Terms | Description | |
| Business Title | Format | Text |
| Size | Less than 25 letters including spaces
|
|
| Description | Format | Text |
| Size | Less than 90 letters including spaces
|
|
| CTA* text | Format |
Text |
| Size |
Less than 15 letters including spaces
|
|
| App Icon | Format |
PNG(recommended), JPEG, JPG, GIF |
| Dimension | 256x256 resolution or higher, 1:1 aspect ratio | |
| Size |
Max 500KB |
|
*Call To Action button
Native image spec
| Term | Description | |
| Image | Format | JPEG, JPG, PNG, GIF |
| Dimension |
1200 x 628, 1200 x 600 (for Kakao exchange only), 1200 x 222 (for Timetree exchange only) |
|
| Size | Max 500KB (1MB for gif format) | |
Note for campaigns targeting Korea: 1200 x 600 is the size exposed to Kakao inventory only in Korea. Check the Kakao Exchange Guide when running the campaign in Korea.
Note: Timetree exchange is only available in Japan at this time.
Native video spec
| Term | Description | ||
|
Video
|
Format | MP4 video format | |
| Dimension | Landscape | 16:9 ratio (1280 x 720) is recommended. Other ratios are all accepted. | |
| Portrait | 9:16 ratio (720 x 1280) is recommended. Other ratios are all accepted. | ||
| Minimum height and width | 640px | ||
| Length | 6 secs ~ 100 secs, videos within 30 seconds recommended | ||
| Frame | 24 FPS + | ||
| Size | Max 10MB | ||
| Thumbnail | Format | JPEG, JPG, PNG, GIF | |
| Dimension |
360x480, 360x640, 480x360, 480x480, 640x360, 720x1280, 1280x720, 1200 x 628 (for Timetree exchange only) The image needs to have an equal ratio to the corresponding video dimension. |
||
| Size | Max 500KB (1MB for gif format) | ||
Important: For Timetree exchange currently available only in Japan, you should prepare native videos with 16:9 ratio and 640 x 360px.
Note: Samsung exchange has different guidelines on native video creatives. If you want to run ads on Samsung exchange, see Samsung exchange guide.
Tip: You don't need to prepare a thumbnail image using our auto thumbnail feature. Learn how to create a thumbnail automatically