Native creative guide

  • Updated

Native Creative is a type of ad that is shown in the same form as the publisher app showing an ad. It's composed of your app's icon, title, description, a CTA(Call-to-action) button, and often along with an image or video. Copy this spreadsheet to find overall creative checklists for your target country! 


Native ads examples

There are 3 types of native ads. Each type consists of different elements as follows.

Important: Note that the examples below are for demonstration purposes only and how your native creatives are actually displayed on native inventories can vary across different inventories.


Type Elements
Native Logo
  • Business title
  • CTA button
  • App icon
Native Image
  • Business title
  • Description
  • CTA button
  • App icon
  • Image
Native Video
  • Business title
  • Description
  • CTA button
  • App icon
  • Thumbnail image
  • Video


Native ads spec

Note: If you are looking to run campaigns targeting Japan, you are strongly encouraged to prepare native creatives to access the inventories of local exchanges accepting only native creatives. You should prepare native creatives for the following exchanges.

  • FIVE
Terms Description
Business Title Format Text
Size Less than 25 letters including spaces

Important: Strongly recommend using app name

Description Format Text
Size Less than 90 letters including spaces

Tip: Emojis😁 applicable

CTA* text Format



Less than 15 letters including spaces

Tip: Download Now, Install Now, Play Now, Buy Now etc. depending on the product and campaign goal

App Icon Format

PNG(recommended), JPEG, JPG, GIF

Dimension 256x256 resolution or higher, 1:1 aspect ratio

Max 500KB

*Call To Action button


Native image spec

Term Description
Image Format JPEG, JPG, PNG, GIF

1200 x 628, 1200 x 600 (for Kakao exchange only), 1200 x 222 (for Timetree exchange only)

Size Max 500KB (1MB for gif format)
Note for campaigns targeting Korea: 1200 x 600 is the size exposed to Kakao inventory only in Korea. Check the Kakao Exchange Guide when running the campaign in Korea.

Note: Timetree exchange is only available in Japan at this time.


Native video spec

Term Description



Format MP4 video format
Dimension Landscape 16:9 ratio (1280 x 720) is recommended. Other ratios are all accepted.
Portrait 9:16 ratio (720 x 1280) is recommended. Other ratios are all accepted.
Minimum height and width 640px
Length 6 secs ~ 100 secs, videos within 30 seconds recommended
Frame 24 FPS +
Size Max 10MB
Thumbnail  Format  JPEG, JPG, PNG, GIF

360x480, 360x640, 480x360, 480x480, 640x360, 720x1280, 1280x720, 1200 x 628 (for Timetree exchange only)

The image needs to have an equal ratio to the corresponding video dimension.

Size  Max 500KB (1MB for gif format)

Important: For Timetree exchange currently available only in Japan, you should prepare native videos with 16:9 ratio and 640 x 360px.

Note: Samsung exchange has different guidelines on native video creatives. If you want to run ads on Samsung exchange, see Samsung exchange guide.

Tip: You don't need to prepare a thumbnail image using our auto thumbnail feature. Learn how to create a thumbnail automatically 


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