How to set up postbacks with Airbridge

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To successfully track your campaign performance, you must integrate postbacks with your MMP. This guide walks you though how to set up postbacks with Airbridge. 


Step 1: Sign in to Airbridge.

Sign in to Airbridge with your unique login credentials for Airbridge. Screenshot 2023-08-17 at 1.04.28 PM.png


Step 2: Select your app.

From the startup page, find and click the app of your choice. Screenshot 2023-08-16 at 4.37.49 PM.png


Step 3: Select Moloco as your ad channel. 

Go to Integrations > Integrated Ad Channels. Find and click "Moloco." This takes you to the page where you can configure your postback settings. Screenshot 2023-08-16 at 4.41.20 PM.png


Step 4: Configure events to track. 

Select Postback and then Configuration below Event Schema. This takes you to the page where you can select events to track. Screenshot 2023-08-16 at 4.42.42 PM.png


Step 5: Track both Moloco-attributed and unattributed events.

Under Sending Events, select the events you would like to track for campaign performance. Click Next. Screenshot 2023-08-16 at 4.59.02 PM.png Under Delivery Rule, select Attributed to any channel and All recurring events to share all postback data with Moloco. We recommend sending us all postback data to maximize the accuracy of our machine learning models. Click the gear icon to specify the events to share all postback data for. When you are finished, click SaveScreenshot 2023-08-16 at 5.00.40 PM.png


Step 6: Start sending postbacks to Moloco.

When you are ready, click Activate to start sending postbacks to Moloco. Screenshot 2023-08-17 at 12.57.36 PM.png


[Optional] Step 7: Specify alternative lookback and attribution windows.

If you like, you can manually adjust the lookback window for install and/or attribution window for in-app events to align with the attribution configurations of other ad channels you are using, if any. For more information, see the lookback and attribution window configuration guide from AirbridgeScreenshot 2023-08-16 at 5.07.55 PM.png


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