Kochava Tracking Link Parameters

  • Updated

Tracking link basic 

Tracking links report user activity with your ad. The activity is reported via a click on your ad or a view.

When a user clicks on an attribution link the user is redirected to download the app. The click triggers a notification to Kochava's server. 

 

Tracking Link Parameters

Parameter by Kochva

Macro value by Kochava

Description by Kochava

click_id

%{bid_id}

click ID

creative_id

%{creative_title}

creative name

creative_size

%{inventory_type}

creative size

creative_type

%{creative_type}

creative type

device_id

%{a_idfa} or %{i_idfa}

custom link macro

impression_id

%{bid_id}

user agent

ip_address

%{ip_address}

campaign

site_id

%{raw_app_bundle}

site ID

source

%{mtid}

custom link macro

skan_campaign_id

%{skan.campaign_id}

SKAN campaign ID

partner_campaign_name

%{campaign}

campaign name

partner_campaign_id

%{campaign_id}

campaign id

user_agent

%{user_agent}

secondary publisher

 

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