Tracking link basic
Tracking links report user activity with your ad. The activity is reported via a click on your ad or a view.
When a user clicks on an attribution link the user is redirected to download the app. The click triggers a notification to Kochava's server.
Tracking Link Parameters
|
Parameter by Kochva |
Macro value by Kochava |
Description by Kochava |
|
click_id |
%{bid_id} |
click ID |
|
creative_id |
%{creative_title} |
creative name |
|
creative_size |
%{inventory_type} |
creative size |
|
creative_type |
%{creative_type} |
creative type |
|
device_id |
%{a_idfa} or %{i_idfa} |
custom link macro |
|
impression_id |
%{bid_id} |
user agent |
|
ip_address |
%{ip_address} |
campaign |
|
site_id |
%{raw_app_bundle} |
site ID |
|
source |
%{mtid} |
custom link macro |
|
skan_campaign_id |
%{skan.campaign_id} |
SKAN campaign ID |
|
partner_campaign_name |
%{campaign} |
campaign name |
|
partner_campaign_id |
%{campaign_id} |
campaign id |
|
user_agent |
%{user_agent} |
secondary publisher |
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