Branch Tracking Link Parameters

  • Updated

 

Tracking Link Basic 

Tracking links report user activity with your ad. The activity is reported via a click on your ad or a view.

When a user clicks on an attribution link the user is redirected to download the app. The click triggers a notification to Branch's server. 

 

Tracking Link Parameters

Parameter by Branch

Macro value by Moloco

Description by Branch

%24aaid

%{a_idfa}

click AAID

%24idfa

%{i_idfa}

click IDFA

device_ip

%{ip_address}

IP address

source_string

%{mtid}

custom link macro

user_agent

%{user_agent}

user agent

~campaign

%{campaign}

campaign

~click_id

%{bid_id}

click ID

~cost_currency

%{cost_currency}

cost currency

~cost_model

%{cost_model}

cost model

~cost_value

%{price.cost_value}

cost value

~creative_name

%{creative_title}

creative name

~secondary_publisher

%{raw_app_bundle}

secondary publisher

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