Tracking Link Basic
Tracking links report user activity with your ad. The activity is reported via a click on your ad or a view.
When a user clicks on an attribution link the user is redirected to download the app. The click triggers a notification to Branch's server.
Tracking Link Parameters
|
Parameter by Branch |
Macro value by Moloco |
Description by Branch |
|
%24aaid |
%{a_idfa} |
click AAID |
|
%24idfa |
%{i_idfa} |
click IDFA |
|
device_ip |
%{ip_address} |
IP address |
|
source_string |
%{mtid} |
custom link macro |
|
user_agent |
%{user_agent} |
user agent |
|
~campaign |
%{campaign} |
campaign |
|
~click_id |
%{bid_id} |
click ID |
|
~cost_currency |
%{cost_currency} |
cost currency |
|
~cost_model |
%{cost_model} |
cost model |
|
~cost_value |
%{price.cost_value} |
cost value |
|
~creative_name |
%{creative_title} |
creative name |
|
~secondary_publisher |
%{raw_app_bundle} |
secondary publisher |
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