Singular Tracking Link Parameters

  • Updated

Tracking Link Basic 

Tracking links report user activity with your ad. The activity is reported via a click on your ad or a view.

When a user clicks on an attribution link the user is redirected to download the app. The click triggers a notification to Singular's server. 

 

Tracking Link Parameters

Parameter by Singular

Macro value by Moloco

Description by Singular

aifa

%{a_idfa}

Android GAID

idfa

%{i_idfa}

IOS IDFA

pcn

%{campaign}

campaign name

pcid

%{campaign_name}

campaign ID

pcrid

%{creative_id}

creative ID

pcrn

%{creative_filename}

creative name

psid

%{raw_app_bundle}

publisher ID

pshid

%{encoded_app_bundle}

publisher ID

psn

%{app_title}

app title

ip

%{ip_address}

ip address

cl

%{bid_id}

click ID

imp_id

%{bid_id}

impression ID

ps

%{mtid}

custom parameter

ua

%{user_agent}

user agent

lc

%{device_language}

device language

 

Click-through Tracking Link Example 

https://c.singular.net/api/v1/ad?h=some_hash&st=some_tag
&aifa=%{a_idfa}
&idfa=%{i_idfa}
&pcn=%{campaign}
&pcid=%{campaign_name}
&pcrid=%{creative_id}
&pcrn=%{creative_filename}
&psid=%{raw_app_bundle}
&pshid=%{encoded_app_bundle}
&psn=%{app_title}
&ip=%{ip_address}
&cl=%{bid_id}
&imp_id=%{bid_id}
&ps=%{source}
&ua=%{user_agent}
&lc=%{device_language}

 

View-through Tracking Link Example 

https://i.singular.net/api/v1/imp?h=some_hash&st=some_tag
&aifa=%{a_idfa}
&idfa=%{i_idfa}
&pcn=%{campaign}
&pcid=%{campaign_name}
&pcrid=%{creative_id}
&pcrn=%{creative_filename}
&psid=%{raw_app_bundle}
&pshid=%{encoded_app_bundle}
&psn=%{app_title}
&ip=%{ip_address}
&cl=%{bid_id}
&imp_id=%{bid_id}
&ps=%{source}

 

 

 

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