Adjust Tracking Link Parameters

  • Updated

 

Tracking Link Basic 

Tracking links report user activity with your ad. The activity is reported via a click on your ad or a view.

When a user clicks on an attribution link the user is redirected to download the app. The click triggers a notification to Adjust's server. 

 

Tracking Link Parameters

Parameter by Adjust

Macro value by Moloco

Description by Adjust

campaign

%{campaign}

campaign name

adgroup

%{raw_app_bundle}

adgroup title

creative

%{creative_id}

creative title

idfa

%{i_idfa}

IOS IDFA

gps_adid

%{device.a_idfa}

Android IDFA

campaign_id

%{campaign}

campaign ID

creative_id

%{creative_id}

creative ID

publisher_id

%{raw_app_bundle}

publisher ID

impression_id

%{bid_id}

bid ID

molo_click_id

%{mtid}

Internal ID

subpublisher_id

%{raw_app_bundle}

publisher ID

cost_type

%{cost_type}

cost type

cost_amount

%{cost_amount}

cost amount

cost_currency

%{cost_currency}

cost currency

 

Click-through Tracking Link Example 

https://app.adjust.com/yourapp
?campaign=%{campaign}
&adgroup=%{raw_app_bundle}
&creative=%{creative_id}
&idfa=%{i_idfa}
&gps_adid=%{a_idfa}
&campaign_id=%{campaign}
&creative_id=%{creative_id}
&publisher_id=%{raw_app_bundle}
&impression_id=%{bid_id}
&molo_click_id=%{mtid}
&subpublisher_id=%{raw_app_bundle}
&cost_type=%{cost_type}
&cost_amount=%{cost_amount}
&cost_currency=%{cost_currency}
&tracker_limit=250000

 

View-through Tracking Link Example

https://impression.adjust.com/yourapp
?campaign=%{campaign}
&adgroup=%{raw_app_bundle}
&creative=%{creative_id}
&idfa=%{i_idfa}
&gps_adid=%{a_idfa}
&campaign_id=%{campaign}
&creative_id=%{creative_id}
&publisher_id=%{raw_app_bundle}
&impression_id=%{bid_id}
&molo_click_id=%{mtid}
&subpublisher_id=%{raw_app_bundle}
&cost_type=%{cost_type}
&cost_amount=%{cost_amount}
&cost_currency=%{cost_currency}
&tracker_limit=250000

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