Tracking Link Basic
Tracking links report user activity with your ad. The activity is reported via a click on your ad or a view.
When a user clicks on an attribution link the user is redirected to download the app. The click triggers a notification to AppsFlyer's server.
Tracking Link Parameters
AppsFlyer tracking links contain the following mandatory information:
-
- AppsFlyer endpoint: app.appsflyer.com
- app_id: Your unique identifier in the AppsFlyer platform. This usually follows the format of ID in the Apple App Store or Google Play.
- media_source: Moloco unique partner identifier
| Parameter by AppsFlyer | Macro value by Moloco | Property | Description by AppsFlyer | OS |
|
af_sub4 |
%{mtid} |
CT,VT |
Optional custom parameter defined by the advertiser |
|
|
clickid |
%{bid_id} |
CT,VT |
Ad network unique click identifier |
|
|
pid |
moloco_int |
CT,VT |
Media Source identified by Appsflyer - fixed to moloco_int |
|
|
c |
%{campaign} |
CT,VT |
Campaign name provided by the advertiser/publisher |
|
|
af_c_id |
%{campaign_name} |
CT,VT |
Campaign ID |
|
|
af_siteid |
%{raw_app_bundle} |
CT,VT |
Unique ID that identifies the publisher that displays the ad. Learn more |
|
|
af_cost_currency |
%{cost_currency} |
CT,VT |
3-Letter currency code (ex. USD) |
|
|
af_cost_value |
%{cost_amount} |
CT,VT |
Cost value in selected currency up to 4 digits (ex. 2.85) |
|
|
af_cost_model |
%{cost_type} |
CT,VT |
Pricing model (ex. dCPM) |
|
|
af_ad_type |
%{creative_type} |
CT,VT |
Ad type (text/banner/interstitial/video/rewarded_video/playable/sponsored_conten/audio) |
|
|
af_ad_id |
%{creative_id} |
CT,VT |
Google Advertising ID (ADID) |
|
|
af_ad |
%{creative_title} |
CT,VT |
Ad Name provided by the advertiser/publisher |
|
|
af_adset |
%{adgroup_title} |
CT,VT |
intermediate level in the hierarchy between Campaign and Ad |
|
|
af_adset_id |
%{adgroup_id} |
CT,VT |
Provided by the advertiser/publisher |
|
|
advertising_id
|
%{a_idfa} for ANDROID |
CT,VT |
Unique click identifier for Ad Networks |
|
| %{i_idfa} for IOS | ||||
|
af_click_lookback |
7d |
CT |
Lookback window for click attribution (default: 7 days) |
|
|
af_viewthrough_lookback |
1d |
VT |
Lookback window for click attribution (default: 1 day) |
|
|
&af_model |
%{device_model} |
CT,VT |
[For iOS only] The device model. Values permitted:iphone (all lower case)ipad (all lower case) |
IOS Only |
|
&af_os |
%{os_ver} |
CT,VT |
[For iOS only] The device operating system version |
IOS Only |
|
&af_sub1 |
%{skan.version} |
CT,VT |
Optional custom parameter defined by the advertiser |
IOS Only |
|
&af_ip |
%{ip_address} |
CT,VT |
Device ip address |
S2S |
|
&af_lang |
%{device_language} |
CT,VT |
Device language and locale |
S2S |
|
&af_ua |
%{user_agent} |
CT,VT |
User-Agnet |
S2S |
Click-through Tracking Link Example (Android)
https://app.appsflyer.com/com.appsflyer.adNetworkTest
?af_sub4=%{mtid}
&c=%{campaign}
&af_siteid=%{raw_app_bundle}
&af_ad_type=%{creative_type}
&af_cost_currency=%{cost_currency}
&af_cost_value=%{cost_amount}
&af_ad_id=%{creative_id}
&af_cost_model=%{cost_type}
&af_ad=%{creative_title}
&pid=moloco_int
&af_click_lookback=7d
&clickid=%{bid_id}
&advertising_id=%{a_idfa}
&af_c_id=%{campaign_id}
&af_adset=%{adgroup_title}
&af_adset_id=%{adgroup_id}
&af_ip=%{ip_address}
&af_ua=%{user_agent}
View-through Tracking Link Example (Android)
https://impression.appsflyer.com/com.appsflyer.adNetworkTest
?af_sub4=%{mtid}
&c=%{campaign}
&af_siteid=%{raw_app_bundle}
&af_ad_type=%{creative_type}
&af_cost_currency=%{cost_currency}
&af_cost_value=%{cost_amount}
&af_ad_id=%{creative_id}
&af_cost_model=%{cost_type}
&af_ad=%{creative_title}
&pid=moloco_int
&af_viewthrough_lookback=1d
&clickid=%{bid_id}
&advertising_id=%{a_idfa}
&af_c_id=%{campaign_id}
&af_adset=%{adgroup_title}
&af_adset_id=%{adgroup_id}
Click-through Tracking Link Example (IOS)
https://app.appsflyer.com/id554782625
?af_sub4=%{mtid}
&c=%{campaign}
&af_siteid=%{raw_app_bundle}
&af_ad_type=%{creative_type}
&af_cost_currency=%{cost_currency}
&af_cost_value=%{cost_amount}
&af_ad_id=%{creative_id}
&af_cost_model=%{cost_type}
&af_ad=%{creative_title}
&pid=moloco_int
&af_click_lookback=7d
&clickid=%{bid_id}
&idfa=%{i_idfa}
&af_c_id=%{campaign_id}
&af_sub1=%{skan.version}
&af_model=%{device_model}
&af_os=%{os_ver}
&af_ip=%{ip_address}
&af_lang=%{device_langauage}
&af_ua=%{user_agent}
&af_adset=%{adgroup_title}
&af_adset_id=%{adgroup_id}
View-through Tracking Link Example (IOS)
https://impression.appsflyer.com/id554782625
?af_sub4=%{mtid}
&c=%{campaign}
&af_siteid=%{raw_app_bundle}
&af_ad_type=%{creative_title}
&af_cost_currency=%{cost_currency}
&af_cost_value=%{cost_amount}
&af_ad_id=%{creative_id}
&af_cost_model=%{cost_type}
&af_ad=%{creative_title}
&pid=moloco_int
&af_viewthrough_lookback=1d
&clickid=%{bid_id}
&idfa=%{i_idfa}
&af_c_id=%{campaign_id}
&af_adset=%{adgroup_title}
&af_adset_id=%{adgroup_id}
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