How to resolve tracking link registration errors

  • Updated

We validate all tracking links during the registration process to check for any potential issues. This guide walks you through the different types of error you may encounter when you register your tracking links on Moloco Ads. 

 

Invalid link

Error message: {{incorrect_macro_value}} is not supported by MOLOCO. Double-check your macro value mapping. You can review our available macros here.
  • You will see this error message when we can't parse your tracking link properly. You can only use macro values we provide. The following error message is displayed in the event that the tracking link includes one or more invalid macro values.
    https://app.appsflyer.com/com.appsflyer.adNetworkTest ?
    af_sub4={{mtid}}
    &c={{campaign.title}}
    &af_siteid={{af_site_id}} // NOT SUPPORTED BY MOLOCO
    &af_ad_type={{creative.type}}
    &af_cost_currency={{price.cost_currency}}
    &af_cost_value={{price.cost_amount}}
    &af_ad_id={{creative.cr_id}}
    &af_cost_model={{price.cost_type}}
    &af_ad={{creative.title}}
    &pid=moloco_int
    &af_click_lookback=7d
    &clickid={{request.id}}
    &advertising_id={{device.gaid}}
    &af_c_id={{campaign.id}}
    &af_ip={{device.ip}}
    &af_ua={{device.user_agent}}
  • In this example, {{af_site_id}} isn't one of the available macro values. You must replace with one of the available macro values or a hardcoded value.
  • We recommend double-checking the tracking link with your MMP representative to make sure there aren't any other missing or invalid values in the tracking link.

 

Invalid scheme

Error message: Invalid scheme: Use '{valid_scheme}' instead of '{value}' in the URL
  • You will see this error message when the URL scheme is invalid. The URL scheme is found at the very beginning of a URL and is followed by ://___________2022-04-01______9.49.08.png
  • For example,  http is an invalid URL scheme. If you register a tracking link starting with http  then you will see this message: Use ‘https’ instead of ‘http’ in the URL
  • To resolve this issue, replace the invalid URL scheme with the correct scheme.

 

Invalid host

Error message: Double-check what you’ve picked for your tracking company. The host ‘${host name}’ doesn’t match the selected tracking company—but they need to match.
  • You will see this error message when the URL's host is different from the tracking company you have selected. The URL host is the domain value following ://. ___________2022-04-01______9.49.16.png
  • Each MMP has its own value or logic for the tracking link host. For example, AppsFlyer tracking links usually have app.appsflyer.com as the host except for Onelink™. If you have selected AppsFlyer as the tracking company but set up a tracking link with the host https://app.adjust.com/ then you will see this error.
  • Double-check that you have selected the correct tracking company and that there aren't any typos.

 

Invalid path

Error message: ‘${path}’ seems to be an unusual value. Double-check it with your MMP partner.
  • You will see this error message when the tracking link has an unrecognized path value. The path is the value following the host value, and usually includes information about the app. ___________2022-04-01______10.05.51.png
  • As you can see in the image above, the AppsFlyer tracking link has the app's Google Play Store bundle ID. If it includes unexpected values such as 1111, you will see this error message.
  • Ask your MMP representative to check that the path value is correct.

 

Missing required parameter

Error message: Missing required parameters: The entered link does not have the required parameters. Please add these parameters: A, B, C.  Add all missing parameters
  • You will see this error message when the tracking link is missing one or more required parameters. Parameters are listed after ? in the tracking link. You can see that there are key=value pairs separated by & as in the following example. Keys are the parameters from your MMP and they are also the column names that appear on the reports from your MMP. 
    Screen_Shot_2022-08-10_at_4.38.11_PM.png

  • You must include all required parameters in the tracking link for successful attribution. Click Add all missing parameters to automatically add all required parameters. 

 

Invalid parameter

Error message: The value of this parameter isn’t valid. [solution]
    • You will see this error when one or more values paired with each parameter is invalid. The value paired with a tracking link parameter must be one of the available macro values or a hardcoded value. Macro values are placeholders and are dynamically replaced with the actual values such as campaign ID, creative title, and others. 

The error message tells you what to do to fix the error. If the error message shows multiple solutions, see this section for a full list of available macro values and MMP parameters you can use.

    • The value of this parameter isn’t valid. It should equal/contain one of the following:
      • [solution 1]
      • [solution 2]
      • [solution 3]
    • The value of this parameter isn’t valid. It should equal: {{macro_value}}

 

Duplicate parameters

Error message:  There are duplicated parameters. Make sure to keep one of them.
    • You will see this error message when there is more than one copy of the same parameter. For example, a tracking link can include only one pid parameter.

 

[AppsFlyer only] Wrong App ID

Error message: App ID in the tracking link doesn’t match with the tracking bundle id of your App. The current App’s tracking bundle id: {MMP bunlde ID}
          • The tracking link's app_id value must be identical to the MMP bundle ID of the app it is linked to. Double check to be sure the two values are identical. 

 

[Adjust only] Missing host value for app

Error message: You entered a universal/branded link. Universal/branded link host need to be added to your app details.
          • You must have registered host values for Universal and Branded tracking links at the app registration stage. Go to Apps and click Create to register a new app first. On the New App page, selecting ADJUST for MMP displays Universal link host and Branded link host where you can enter the host value for your Universal and Branded links respectively. Screenshot

 

[Adjust only] Wrong host value

Error message: Your link has a different host value with the host value registered in App details. Host value in Tracking link should follow the same host value registered in App details.

The Universal or Branded tracking link's host value must be identical to the host value registered for the app it is linked to. Double check to be sure the two values are identical. 

 

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