How to set up Adjust tracking links for Re-engagement (RE) campaigns (Adjust Classic)

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Important

If you are using Adjust Suite, see this guide instead.

Links for re-engagement campaigns

Below is the guideline for creating tracking links for re-engagement campaigns, but it could also be used for install campaigns as well. 

  1. Log in to your Adjust dashboard. Click on MENU > Apps on the left top corner of your Adjust dashboard and select your app.

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  2. Click on the arrow on the bottom, and click on Tracker URLs under SET UP YOUR APP section

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  3. Click on NEW TRACKER at the right bottom of the dashboard. Enter your tracking link name under TRACKER NAME, select Moloco as your NETWORK. Once done, click on CUSTOMIZE button at the bottom left.

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  4. Click on Attribution Settings. In this section, you can decide and customize attribution settings for how long clicks and impressions are eligible for attribution on the tracker level.

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  5. Go to Attribution tab and enable Device matching in CLICK-BASED ATTRIBUTION section. You may also enable Probabilistic matching if want Adjust to track your campaign performances with Adjust's probabilistic attribution model. Disabling it may highly impact your iOS LAT and DNT campaigns.

    Refer to the recommended Attribution Setting and Window in the image below. Note that this configuration will apply to Moloco's tracking URL only.

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  6. Scroll down and enable Device matching in IMPRESSION-BASED ATTRIBUTION section. You may also enable Probabilistic matching if want Adjust to track your campaign performances with Adjust's probabilistic attribution model. Disabling it may highly impact your iOS LAT and DNT campaigns.

    Refer to the recommended Attribution Window in the image below. Once set up, click on APPLY.

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  7. Confirm Attribution Settings and create your tracking URL by clicking on CREATE button at the bottom right.

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  8. Your newly created tracking URLs can be found in Tracker URLs on your Adjust dashboard.

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