Click on Create Moloco Link in your Partner Management window. You will find the following ad format options:
App Install or Engagement
Create Display Link
Create Search Link.
Under App Only section, select App Install or Engagement, and click the Confirm button located at the bottom of the Create Ad Link window.
Type in your link name in the Name your link field, click on the Which Ad Partner is this for? drop-down menu, and select Moloco in case the partner is not preselected already. Make sure to ensure the selected platform is App Only in the What ad format are you using? drop-down menu.
Upon completion, click on the Create Link Now button, located at the bottom right to create your Ad Link.