AppsFlyer postback setup

  • Updated

Connect your in-app data to Moloco

  1. Log in to your AppsFlyer dashboard and select your app.


  2. Go to Integrated Partners on the left menu bar and start configuring your setup with Moloco by toggling on Activate partner on Integration tab. Make sure to remain the Activate Partner toggle on at all times. 


  3. AppsFlyer's partner configuration is composed of five steps: Attribution LinkCostAd Revenue, and Permissions. Stay on Integration tab to configure your postback forwarding to Moloco.


    Both Advertisers and Agencies who are given the Allow to configure in-app event postbacks permisson can configure postbacks with Ad partners. An advertiser and an agency working with the same Ad partner can configure postback windows separately from each other.
      •  Default Postback
        Click on the Sending option pull-down menu next to each event and click All media sources, including organic. Selecting this option enables you to forward Moloco all postback, including Moloco attributed, unattributed and organic. Note that unattributed postbacks don't include any of your media source information.

        •  In-app event postback
          Scroll down and toggle on In-app event postbacks and choose your in-app events postback window with Moloco. By selecting options, you will define the period after an install, re-attribution, or re-engagement, during which in-app event postbacks will be sent to Moloco. We recommend you select Lifetime, which guarantees that the in-app event postbacks are always forwarded to Moloco for the model optimization on your campaigns.


          AppsFlyer provides examples and flows of the typical in-app events per business vertical. Note that Moloco's model optimizes based on the type, quantity and quality of your in-app events. To ensure the most effective machine learning, we recommend referring these events recommendation articles on AppsFlyer's support documentation. 

          Once selected the window, check on Add Manually option, which opens a pull-down menu of AppsFlyer SDK events. Note that event names are case sensitive and we recommend searching a relevant event name and selecting directly from the pull-down menu.


          Once added all your in-app events manually, select Sending option by clicking on the pulldown menu. To ensure the model optimization, make sure to select
          All media sources, including organic. 

          Upon completion, choose the value of event data you want to forward in the postback by clicking on Send revenue pulldown menu. We recommend selecting Values & revenue which forwards all the event parameters, including the revenue value if exists in the event. This is also required if you plan to run ROAS campaigns or/and campaigns with Dynamic Product Ads.


          Add Uninstall (af_uninstall) events to the list, as displayed below. In order to successfully send this event to Moloco, you should implement the uninstall event prior to adding it. Please refer to this page for the instructions. 
  4. Upon completion of all the steps above, click Save Integration and save your setting.


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