AppsFlyer tracking links - RE

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Links for re-engagement campaigns

Below is the guideline for creating tracking links for re-engagement campaigns, but it could also be used for install campaigns as well.

 

  1. Click Attribution link tab and scroll down to Moloco Attribution link. In this section, select the parameters you want to add to the attribution link. These parameters will enable you to breakdown analyze your campaign performance with Moloco. Parameters that are already defined can be edited and you can also add new values here. Note that af_sub4 parameter is being utilized for Moloco attribution. Please refer to this page for the explanation of AppsFlyer attribution link structure and parameters.

  2. Enable retargeting by toggling on Retargeting Settings as displayed below. Enabling it automatically adds the is_retargeting=true parameter to your tracking links.

    Then choose Use a standard attribution link and configure the deep link by entering a raw deep link path to the exact page in your app or a raw deep link that opens your app. AppsFlyer automatically populates the af_dp= to your tracking links with the value you put in the URL Scheme field.

    af_and_link_1.gif


  3. Activate Ignore active user for retargeting toggle if you want to set Inactivity window. Please note that activating it may negatively impact your scale and performance with Moloco and we recommend you leave this toggle off.

    af_and_link_2.gif

  4. Select your Re-Engagement Window and set the time window after the re-engagement conversion, during which in-app events are primarily attributed to the re-engagement. AppsFlyer automatically adds the &af_reengagement_window= attribution link parameter with the window you select.

    af_and_link_3.gif

  5. Scroll down and select your Click-Through Lookback Window. The window defines the maximum time from a click to re-engagement. AppsFlyer automatically populates the &af_click_lookback= parameter with the window you set. Please refer to the Lookback Window Configuration Page for further information.

    Once selected your Click-Through Lookback Window, scroll down select your View-Through Lookback Window. AppsFlyer automatically populates the &af_viewthrough_lookback=xd parameter with the window you set. Please note that this View-Through Lookback Window only applies with regard to the deterministic attribution model. Probabilistic click-through attribution is enabled by default. If you want to enable probabilistic view-through attribution with Moloco and set its lookback window, please contact your AppsFlyer CSM. 

    • Deterministic attribution via click: enabled within link creation
    • Deterministic attribution via view: enabled within link creation
    • Probabilistic attribution via click: enabled within link creation
    • Probabilistic attribution via view: enabled upon request to your AppsFlyer CSM

      af_link2.gif

  6. Note that AppsFlyer does not automatically save your generated attribution links and it's important to copy your links and Save Attribution link. Make sure to check following parameters are included in your links before saving them:
    • &pid=moloco_int
    • &af_sub4=%{source}
    • &af_reengagement_window=
    • af_dp=
    • &af_click_lookback= 
    • &af_view_lookback= (in case you have configured view-through lookback window)


    OneLink™ for Install & Re campaigns 

    AppsFlyer's OneLink™ offers three attributes: multi-channel detection, redirection, deep linking & deferred deep linking. You have an option to turn Onelink into an iOS universal link that works on both iOS and Android. AppsFlyer utilizes Universal Links for the app open. I.e. you should set a deep link scheme to ensure a seamless Universal Link performance. If you want to redirect your users to the exact page within your app, AppsFlyer nonetheless requires the raw deep link custom scheme (myapp://...) configured within your OneLink. 

    Prerequisites

     

    Guide for marketers

    1. Click Attribution link tab and scroll down to Moloco Attribution link. In this section, select the parameters you want to add to the attribution link. These parameters will enable you to breakdown analyze your campaign performance with Moloco. Parameters that are already defined can be edited and you can also add new values here. Note that af_sub4 parameter is being utilized for Moloco attribution. Please refer to this page for the explanation of AppsFlyer attribution link structure and parameters.

      af_link_1.gif

    2. Enable retargeting by toggling on Retargeting Settings as displayed below. Enabling it automatically adds the is_retargeting=true parameter to your tracking links. Then choose Use Onelink and configure the deep link by entering a raw deep link path to the exact page in your app or a raw deep link that opens your app.  AppsFlyer automatically populates the af_dp= to your tracking links with the value you put in the URL Scheme field and changes the click tracking URL from being app-specific to a OneLink format.

      onelink.gif

    3. Activate Ignore active user for retargeting toggle if you want to set Inactivity window. Please note that activating it may negatively impact your scale and performance with Moloco and we recommend you leave this toggle off.

      af_and_link_2.gif

    4. Select your Re-Engagement Window and set the time window after the re-engagement conversion, during which in-app events are primarily attributed to the re-engagement. AppsFlyer automatically adds the &af_reengagement_window= attribution link parameter with the window you select.

      af_and_link_3.gif

    5. Scroll down and select your Click-Through Lookback Window The window defines the maximum time from a click to re-engagement. AppsFlyer automatically populates the &af_click_lookback= parameter with the window you set. Please refer to the Lookback Window Configuration Page for further information.

      onelink_1.gif

    6.  Upon completion, check your link. Make sure to provide Moloco with your long OneLink URLs. Below is the example of the final version of OneLink following the instruction as per above. 

      Screen_Shot_2021-12-06_at_5.07.59_PM.png

      Note that AppsFlyer does not automatically save your generated attribution links and it's important to copy your links and Save Attribution link. Make sure to check following parameters are included in your OneLink before saving them:
      • &pid=moloco_int
      • &af_sub4=%{source}
      • &af_reengagement_window=
      • af_dp=
      • &af_click_lookback= 
      • &af_view_lookback= (in case you have configured view-through lookback window)

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