How to set up AppsFlyer tracking links for User Acquisition (UA) campaigns

  • Updated

After you have integrated postbacks with AppsFlyer, you must set up tracking links to track campaign performance. This guide walks you through the process of setting up tracking links for User Acquisition (UA) campaigns with AppsFlyer.

Step 1: Specify the tracking link type. 

From the same page where you have integrated postbacks, click Attribution link. For Choose your attribution link type, select Use a single-platform link.

Important: We recommend using OneLink templates for running Re-engagement (RE) campaigns only.

Screenshot 2023-10-18 at 4.39.24 PM.png


Step 2: Add parameters to track.

Under Attribution link parameters, add or remove parameters to track for campaign performance. To learn more about each of the parameters, see AppsFlyer's tracking link guide and Moloco's tracking link guide for AppsFlyerScreenshot 2023-11-07 at 12.18.32 PM.png


Step 3: Configure retargeting settings.

For User Acquisition (UA) campaigns, be sure that the Retargeting settings toggle is off. Screenshot 2023-10-18 at 4.55.33 PM.png


Step 4: Configure lookback windows for click and view-through tracking links.

If you like, you can update the default lookback windows for click and view-through tracking links. To learn more, see AppsFlyer's guide on lookback windows. There is no need to make any changes to the links, as they are automatically generated based on your parameter selections and tracking link configuration settings.

Note that the view-through lookback window only applies to the deterministic attribution model, and you must ensure that view-through attribution via probabilistic modeling has been enabled. To enable probabilistic view-through attribution, go to Configuration > App Settings and toggle on Enable view-through attribution via probabilistic modeling below Attribution. 

Important: If you are working with other ad networks, be sure to align your lookback windows with those of all other ad networks you are working with in order to keep your measurement standards consistent across all your ad networks.

Screenshot 2023-11-07 at 7.40.14 PM.png


Step 5: Save and register tracking links.

Review the configurations and click Save Attribution link to save changes. Copy over the tracking links to Moloco Ads to register. To learn how to register tracking links with Moloco, see the tracking link registration guide.

Important: Whenever you make changes to any of the configurations, you must copy over and re-register the tracking links on Moloco Ads.

Screenshot 2023-10-18 at 5.10.12 PM.png


Next steps

You must integrate cost data with AppsFlyer. To learn how to start sending ad spend data to AppsFlyer, see the ad spend integration guide

Was this article helpful?

0 out of 0 found this helpful

Have more questions? Submit a request