There has been an update of features for Moloco Cloud DSP which has been released on December 01, 2021.
Overview Dashboard Metric Customization with Cohort Data
Use the Overview dashboard to highlight the important metrics and monitor important metrics for your campaign performance!
- Click the "Add Metric" or "Highlight Settings" under the Highlights in the Overview menu
- You can select up to 10 different metrics you would like to monitor and arrange them in any order you'd like
- Cohort data for D1/3/7 Purchase, Purchaser, Revenue and ROAS have been added to the overview menu of individual campaigns
Prevent campaigns from activating when no creatives are added
- In order to launch and activate campaigns, at least 1 creative must be set within the campaign
- Refer to our Creative Guide to prepare a full set of creative assets to maximize your campaign's performance
Expand the European region Multiple Country Targeting
- The multiple European regions have been combined to allow more flexibility in creating multi-country targeting campaigns within Europe.
Our Moloco Cloud DSP team continues to strive to provide the best service with regular feature updates and improvements.
Moloco Cloud DSP Team