When is the right time to try campaigns with a new optimization goal?
To start with an install optimization campaign and then launch a ROAS or in-app optimization campaign later, start the second campaign after 2 weeks of postback integration or 2 weeks after the launch of your install optimization campaign. Doing so will make sure that you have enough in-app data.
What should be considered when making significant changes in the budget?
When there's a drastic increase to the campaign budget, there might be spikes in CPI, CPA, or other important metrics. We recommend gradually changing the budget, since it can take a few days for campaign performance to stabilize after a big budget change.
What happens if we modify target settings of a running campaign?
Our machine learning model will restart its optimization if you change the target settings while the campaign is running. Therefore, we don't recommend changing the target settings — it can create drastic changes in inventories or target audiences, and hurt performance. If the change is necessary, wait for the model to optimize with the new targeting.
Can I restart a campaign that has been in "Completed" status? How long it will take to resume the campaign?
Change the end date of the campaign to sometime in the future. This will change the campaign status from "Completed" to "Paused". Then, you'll be able to activate the campaign again. It should resume within an hour.