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Cloud DSP Release Note (21.06.16)

  • Updated

MOLOCO Cloud Release Note

There has been an update of features for MOLOCO Cloud which has been released on June 16, 2021. 

 

New Features

Campaign Setting Status Export

  • This new feature will allow users to export all of the campaign settings into a spreadsheet to check all entities set within the campaigns at once. 

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Campaign, Ad Group Deletion

  • Deletion of campaigns and ad groups are now available.
    • Ad Group Deletion Condition: At least one Ad Group should be left under Campaign

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New Optimization Goals for Re-Engagement Campaigns: App Open & ROAS

  • Now both App Open and ROAS optimization goals are supported for Re-Engagement campaigns.
    • ROAS Optimization Goal Campaign Guide
      • It is recommended to optimize towards ROAS after 2 weeks of postback integration
      • Campaigns may take up to 1 month to optimize

    • App Open Optimization Goal Campaign Guide
      • It is recommended to optimize towards App Open when the main goal is to increase active users or retention of users 

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