MOLOCO Cloud Release Note

There has been an update of features for MOLOCO Cloud which has been released on June 16, 2021. 

New Features

Campaign Setting Status Export

• This new feature will allow users to export all of the campaign settings into a spreadsheet to check all entities set within the campaigns at once. 

Campaign, Ad Group Deletion

• Deletion of campaigns and ad groups are now available.
  
  • Ad Group Deletion Condition: At least one Ad Group should be left under Campaign

New Optimization Goals for Re-Engagement Campaigns: App Open & ROAS

• Now both App Open and ROAS optimization goals are supported for Re-Engagement campaigns.
  
  • ROAS Optimization Goal Campaign Guide
    • It is recommended to optimize towards ROAS after 2 weeks of postback integration
    • Campaigns may take up to 1 month to optimize
      
      
  • App Open Optimization Goal Campaign Guide
    • It is recommended to optimize towards App Open when the main goal is to increase active users or retention of users