Auto-generate interactive ads

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Learn how you can turn video and image creatives you already have into template-based interactive ads.

With FormatFill, you can turn video and image creatives you already have into template-based interactive ads within minutes, at no extra production cost, for broader format coverage. Broader format coverage gives Moloco's AI infrastructure more ways to find and convert high-value users.

 

Auto-generate interactive ads from Moloco Ads Manager

  1. Sign in to Moloco Ads Manager, and navigate to Creatives or Creative Groups. Click Create.
  2. From the Videos or HTML(Playable) tab, click Generate. Screenshot 2026-09-15 at 10.09.48 PM.png
  3. From the page that appears, select the type of interactive ad you would like to generate under Templates, then preview and edit your source assets, app icon, text, CTA, and title from Assets. After confirming, click Generate interactive. Screenshot 2026-09-15 at 10.13.26 PM.png Screenshot 2026-09-15 at 10.13.39 PM.png

 

Find your auto-generated interactive ads

Across the various tables, lists, and dashboards in Moloco Ads Manager, auto-generated interactive ads can be identified by their creative title, which follows the naming convention {title}_generated.html, so you can easily distinguish them from other creatives.

 

Measure impact on campaign performance

If you would like to measure the impact of adding more creative formats, try running an A/B test using your existing campaign budget. Results can give a directional read on performance differences between format types. Your Moloco representative can help with the test design.
 

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