Dear Moloco Ads users,

We would like to announce the following update to Moloco Ads. The following change is effective starting September 22, 2026 KST.

Auto-generate interactive ads from your existing creatives

Moloco Ads Manager now lets you turn existing video and image creatives into template-based interactive ads within minutes, at no extra production cost. This is intended to broaden creative format coverage, which gives Moloco's AI infrastructure more ways to find and convert high-value users. In an internal analysis, campaigns that closed format coverage gaps reduced cost-per-install by 8–15%. As of June 2026, more than half of advertiser User Acquisition (UA) campaigns on the Moloco Ads platform run without interactive creatives, which is a gap that is typically expensive and slow to close through traditional production. The autogeneration feature removes that production barrier by generating interactive formats directly from existing creative assets. To learn how to auto-generate interactive ads from Moloco Ads Manager, see the interactive ad guide.

The Moloco Ads team is always striving to provide the best service with regular feature updates and improvements.

Thank you,

Moloco Ads Team