Dear Moloco Ads users,

We would like to announce the following updates to Moloco Ads. The following changes are effective starting May 14, 2026 KST.

Streamlined tracking link registration workflow

For ease of use, the tracking link registration workflow in Moloco Ads has been updated to provide a more guided setup experience. For AppsFlyer, you can now click Tracking Link Automated Generation to auto-generate standard tracking links. For AppsFlyer, Adjust, and Singular tracking links, Moloco Ads will parse and organize parameters into separate Default Parameters and Custom Parameters tabs for easier review and management. For all other MMPs, the tracking link registration workflow remains the same. The updated flow includes more guidance and validation to help reduce setup errors and support a smoother registration experience. Existing eligible tracking links have been automatically migrated to the updated UI, and non-standard parameters weren't removed or changed as part of the migration. To learn more, see the tracking link registration guide.

Simplified traffic type targeting based on app measurement settings

Moloco Ads has simplified traffic type targeting by replacing the legacy T1 / T2 / T3 / T4 framework with a dynamic approach based on app-level measurement settings. Campaign traffic type targeting is now determined dynamically using your app’s iOS measurement preference and MMP probabilistic attribution (PA) status. This is intended to reduce manual configuration and help direct more budget toward traffic that can be attributed and reported. To learn more, see the SKAN traffic configuration guide.

Configure SKAN version settings

Moloco Ads now supports front-end control for SKAN version settings at the app level. Advertisers that require a specific signing configuration, such as SKAN 3 only or SKAN 4 only, can manage that setting directly from the UI. To learn more, see the SKAN attribution setup guide.

Revamped reporting and metrics dashboards

Moloco Ads has upated reporting and metrics dashboards to address gaps in performance diagnosis and creative analytics for scaled advertisers and agencies. The updated experience includes performance trend chart, conversion trend chart, and creative level insights in the overview pages to help diagnose and respond to performance shifts more quickly as well as provide structured grouping and drill-down views of creative assets. The Report dashboard has been revamped to make data grouping and filtering more intuitive. For more details, see the metrics overview and report overview. 

Moloco Ads UI is available in Japanese and Korean

Moloco Ads is now available in Korean and Japanese. This update is intended to make the UI easier to navigate for users who prefer to work in Korean or Japanese.

The Moloco Ads team is always striving to support you with regular feature updates and improvements.

Thank you,

Moloco Ads Team