Dear Moloco Ads users,

We would like to announce the following update to Moloco Ads. The following change is effective starting December 15, 2025 KST.

Streamlined SKAdNetwork (SKAN) traffic configuration workflow

For ease of use, the SKAN traffic configuration workflow has been updated to automatically optimize iOS campaign traffic targeting based on MMP and SKAN attributability, reducing manual configuration and spend on unattributable traffic. Eligible iOS apps are auto-enrolled and traffic type targeting is set automatically based on each app’s iOS measurement preference and MMP Probabilistic Attribution (PA) status. Campaign traffic targets will dynamically adjust when PA status changes (for example, when Advanced Privacy is turned on or off) so more budget is directed to traffic that can actually be attributed and reported. New internal alerts and in‑product reminders will surface when PA status changes or when campaigns are at risk of running on unattributable traffic, guiding users to review and fix configuration. To learn more about SKAN traffic settings, see the SKAN traffic configuration guide.

The Moloco Ads team is always striving to provide the best service with regular feature updates and improvements.

Thank you,

Moloco Ads Team