Cloud DSP Release Note (20.10.13)

  • Updated

 

Moloco Cloud DSP Release Note

There has been an update of features for Moloco Cloud DSP which has been released on October 13, 2020. 

 

Updates

Adding Tracking Links to the Campaign

  • You are now able to add tracking links during the campaigns set up
  • Use the tracking link feature within the campaign to implement on a campaign level
    ___________2020-10-07_______10.51.18.png
  • Adding Tracking Links to the Creative Group is no longer required. Please refer to the manual below for more information.

 

Report, Analytics Update

  • The campaign type information can be found in the Report and the Analytics menusScreenshot_at_Oct_07_20-10-51.pngScreenshot_at_Oct_07_20-13-29.png
  • You are able to monitor the Cohort ROAS for Re-Engagement campaigns 
    • Re-engagements events are set to clicks
      Screenshot_at_Oct_07_20-16-21.png

 

Setting an Event for ROAS Optimization

  • To measure your ROAS Optimization more accurately, you are able to select a specific event to optimize towards as long as that event also has a revenue value.
    • You may select any event that has sent their revenue value at least once in the past 30 days.mceclip1.png 
    • For campaigns currently optimizing towards ROAS, a list of events currently being used for optimization will be displayed. If the optimization is set to a different from what you intended, you may the event. If there is no event sending a Revenue value, you will see a warning message in the Edit menu.

       mceclip0.png

 

Pasting a list of App Bundles using the App filter

  • You may now paste a copied list of app bundle IDs to the Custom Target 
    ___________2020-10-07_______11.02.12.png
  • Copy the App Bundle IDs separated by commas or spaces, then paste them into the designated area

 

 

MOLOCO Cloud continues to strive to provide the best service with regular feature updates and improvements.

 

Thank you,

MOLOCO Cloud Team

 

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