Cloud DSP Release Note (20.09.16)

  • Updated

MOLOCO Cloud Release Note

There has been an update of features for MOLOCO Cloud which has been released on September 16, 2020. 

New major feature updates include:

  • LAT/DNT Targeting
  • Analytics Menu

Detailed feature updates are explained below. 

 

 

New Features

LAT/DNT Targeting

  • You can now target devices that have enabled LAT/DNT 

  • Try setting up a campaign targeting LAT/DNT enabled devices through the LAT/DNT Targeting in the campaign settings.

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    • Only LAT/DNT Off Devices: This targeting option will only target devices which do not have LAT/DNT enabled. We will only bid and show ads to those devices that have an advertising ID (IDFA/ADID). 
    • Only LAT/DNT On Devices: This targeting option will only target devices which have LAT/DNT enabled. We will only bid and show ads to those devices that do not have an advertising ID (IDFA/ADID). 
    • All Devices: This targeting option will target all devices regardless if the LAT/DNT option is enabled or disabled.

Important: Since LAT/DNT enabled devices cannot be tracked by advertising IDs, conversions are only recognized through the fingerprint method. For campaigns targeting LAT/DNT On or All Devices, make sure the FINGERPRINT attribution to MOLOCO is enabled in your MMP settings or the campaign will not operate properly. 

Analytics Menu

  • You can now check performance reports by Creative, Inventory, Exchange, and Cohort ROAS for each campaign in the Analytics menu.

  • Cohort ROAS Analysis is currently only available for App Install campaigns 

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Updates

Overview, Reports Updates

  • You can now see the IPM and CPC metrics in the Overview under Highlights and Key Performance Trends

Screenshot_at_Sep_15_21-01-08.png

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    • IPM (Installs per Mille): Installs per 1000 Impressions
    • CPC (Cost per Click): Cost per Click
  • IPM and CPC metrics can be checked in Reports, and performance by OS and Country options have been added

Screenshot_at_Sep_15_21-03-10.png

 

MOLOCO Cloud continues to strive to provide the best service with regular feature updates and improvements.

 

Thank you,

MOLOCO Cloud Team

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