This is the device OS type for the app the campaign is under. Available values are Android and iOS.

This is the type of inventory the campaign is displayed in. Available values are BANNER, INTERSTITIAL, and NATIVE.

• Inventory - App Bundle: This is the app bundle ID (i.e., Store ID) of the publisher inventory.
• Inventory - App title: This is the app title of the publisher inventory.

This is the total number of actions recorded during the specified time period. An action is an event that has been selected as the goal for a campaign optimized for in-app event. 

This is the number of times the event(s) you have selected as the conversion metric(s) for your campaign was recorded during the specified time period.

Similar to i2i (i.e., Impression to Install), this is the number of times the advertised app has been installed per 1,000 ad impressions during the specified time period. A larger number indicates better performance.

This is the cost per action, calculated as amount of ad spend/number actions, during the specified time period. An action is an event that has been selected as the goal for a campaign optimized for in-app event. 

This is the cost per conversion event, calculated as amount of ad spend/number of conversions.

This is the number of impressions from users who viewed 25% of a video ad.

This is the number of impressions from users who viewed 50% of a video ad.

This is the number of impressions from users who viewed 75% of a video ad.

This is the number of impressions from users who viewed an entire video ad from beginning to end.

This is the total number of times a purchase was made by users who engaged with your Moloco-run campaign during the date range you have specified, accumulated over 1, 3, 7, 14, or 30 consecutive days starting from their date of first engagement. 

Let's say a user first engaged with your Moloco-run campaign on 12/1/23 and this falls within the date range of 12/1/23 to 12/4/23 that you have specified. The number of purchases made by this user during the period of 12/1/23 to 12/3/23 counts toward the D3 purchase count, and the number of purchases made by this user during the period of 12/1/23 to 12/7/23 counts toward the D7 purchase count.  

This is the total number of users who engaged with your Moloco-run campaign during the date range you have specified and eventually made a purchase, accumulated over 1, 3, 7, 14, or 30 consecutive days starting from their date of first engagement.

Let's say a user first engaged with your Moloco-run campaign on 12/1/23 and this falls within the date range of 12/1/23 to 12/4/23 that you have specified. Any purchase made by this user during the period of 12/1/23 to 12/3/23 qualifies the user to count toward the D3 purchasing user count, and any purchase made by this user during the period of 12/1/23 to 12/7/23 qualifies the user to count toward the D7 purchasing user count. 

This is the total revenue generated from users who engaged with your Moloco-run campaign during the date range you have specified, accumulated over 1, 3, 7, 14, or 30 consecutive days starting from their date of first engagement. 

Let's say a user first engaged with your Moloco-run campaign on 12/1/23 and this falls within the date range of 12/1/23 to 12/4/23 that you have specified. The revenue amount generated from this user during the period of 12/1/23 to 12/3/23 counts toward the D3 revenue amount, and the revenue amount generated from this user during the period of 12/1/23 to 12/7/23 counts toward the D7 revenue amount. 

This is the return on ad spend (ROAS) showing how much revenue was generated from purchase events made by users who engaged with your Moloco-run campaign during the date range you have specified, accumulated over 1, 3, 7, 14, or 30 consecutive days starting from their date of first engagement.

Let's say a user first engaged with your Moloco-run campaign on 12/1/23 and this falls within the date range of 12/1/23 to 12/4/23 that you have specified. The ROAS amount generated from this user during the period of 12/1/23 to 12/3/23 counts toward the D3 ROAS amount, and the ROAS amount generated from this user during the period of 12/1/23 to 12/7/23 counts toward the D7 ROAS amount. 

ROAS amount is calculated as revenue divided by ad spend, multiplied by 100. The number displayed is a percentage value.

This is the total number of times that users who engaged with your Moloco-run campaign during the date range you have specified performed actions you have specified as the campaign goal, accumulated over 1, 3, 7, 14, or 30 consecutive days starting from their date of first engagement. For campaigns optimized for in-app events, action refers to the target event for the in-app event optimization goal. For campaigns optimized for ROAS, action refers to the purchase event.

Let's say a user first engaged with your Moloco-run campaign on 12/1/23 and this falls within the date range of 12/1/23 to 12/4/23 that you have specified. The number of actions performed by this user during the period of 12/1/23 to 12/3/23 counts toward the D3 action count, and the number of actions performed by this user during the period of 12/1/23 to 12/7/23 counts toward the D7 action count.

This is the cost per action event from users who engaged with your Moloco-run campaign during the date range you have specified, accumulated over 1, 3, 7, 14, or 30 consecutive days starting from their date of first engagement.

Let's say a user first engaged with your Moloco-run campaign on 12/1/23 and this falls within the date range of 12/1/23 to 12/4/23 that you have specified. CPA from this user during the period of 12/1/23 to 12/3/23 counts toward the D3 CPA, and CPA from this user during the period of 12/1/23 to 12/7/23 counts toward the D7 CPA.

This is the number of users who engaged with your Moloco-run campaign during the date range you have specified that have performed non-install conversion actions 1, 3, 7, 14, or 30 days following initial install.

For example, D7 retention for August 14th is the number of non-install conversion actions on August 21st from the installs that took place August 14th.