Report Interface & Properties
The detailed campaign performance by app, campaign, ad group, creative group, OS or Inventory can be found in the Report Summary section of each Ad Account. These results may be downloaded in the form of a CSV file.
Columns
Menu | Description | ||||||||||||||||||||||||
Period |
Select the time period of the data you want to see. You can select a specific day/week/month/quarter or set a the time range to the last 7/14/30 days. You may also select the duration based on the start and end date of the campaign. The maximum period of time that can be is set is 180 days. |
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Levels |
For the level, select the Application, Campaign, Ad Group, Creative Group, OS, Country, or LAT by which you want to view the data in the Report Summary. It is possible to select multiple items.
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Metrics |
Check the performance metrics of the campaign depending on the level and time period selected. You can select only the following metrics:
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Time |
Select the time period of the campaign for which you want to see the performance.
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Events |
You can add in-app events you want to see in additional columns. |
Important: The data shown in the Report Summary is the sum of the overall data (snapshot) from the selected time period.
Filter
Term | Description |
Filter |
Additional filters may be applied to the displayed results for a more detailed search that meets the set conditions set.
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CSV | Download the data that is displayed in a CSV file. Click to start the download. |
Report
- Select the Ad Account you want to review the Report Summary for.
- Select the Reports menu option.
- Select the timezone and date range of the data you want to see and select the LEVEL and METRICS you want to view from the COLUMN button.
- To check the (daily) data for a specific date, select the exact date in the TIME
- Additional filters in the Report Summary are only available when certain conditions have been met.
- Drag and drop the columns displayed in the Report Summary to change their order between the LEVEL and METRIC sections.
- Select the checkbox in the columns to sort the data by ascending or descending order.
Important: The data starts to be processed every time the conditions are changed. The time to process the data may take longer the more specific or detailed the data conditions are or the longer the date range is.
Downloading the Report
- Select the Ad Account you want to review the Report Summary for.
- Select the Reports menu option.
- Select the data you wish to see by LEVEL, METRIC, Timezone & Calendar and Filter.
- Click the CSV button in the upper right to download the Report Summary results displayed.