You can view and download reports on a variety of metrics to analyze campaign performance.
About the Report dashboard
The Cloud DSP lets you view a set of key metrics for campaigns by level of specification (e.g., app, ad group, creative, etc.) to help analyze campaign performance over different periods of time. You can generate and download reports with different combinations of metrics and levels.
Specify a date range for pulling up data. You can specify a range of dates or you may choose from the available selections in the left sidebar. Date range can include at most 180 days.
Specify the level(s) to list campaigns by. Available options are the following.
This is the title you are using for the app the campaign is under.
This is the title you are using for the campaign.
This is the title you are using for the campaign's ad group.
This is the title you are using for the campaign's creative group.
This is the title you are using for the campaign's creative.
This is the device OS type for the app the campaign is under. Available values are Android and iOS.
This is the number of times the event(s) you have selected as the conversion metric(s) for your campaign was recorded during the specified time period.
This is the total amount of ad spend (i.e., cost) during the specified time period.
This is the percentage of clicks to impressions, calculated as number of clicks/number of impressions*100, recorded during the specified time period.
Similar to i2i (i.e., Impression to Install), this is the number of times the advertised app has been installed per 1,000 ad impressions during the specified time period. A larger number indicates better performance.
This is the cost per click, calculated as amount of ad spend/number of clicks, during the specified time period.
This is the cost per install, calculated as amount of ad spend/number of installs, during the specified time period.
This is the cost per action, calculated as amount of ad spend/number actions, during the specified time period. An action is an event that has been selected as the goal for a campaign optimized for in-app event.
Cost per Conversion
This is the cost per conversion event, calculated as amount of ad spend/number of conversions.
Click the box next to Date to view campaign data for each date during the specified time period.
You can specify in-app events you would like to view data for.
You can apply filters to the data to view a subset of data. Available filters include but aren't limited to the available levels, metrics, and events.
is/is not: You can use is or is not to specify conditions including any of the available levels.
Arithmetic operator (>,<,=,>=,=<): You can use arithmetic operators to specify conditions including any of the available metrics.
Tip: Use the advanced search settings to see the results of applying specific conditions such as campaigns with over 10 daily installs or campaigns that spend over $100 per day.
View or download campaign data
Select the ad account you would like to view campaign data for.
Click Report from the left sidebar. This takes you to the page where you can specify data to view.
Select the timezone and date range. Then, click the levels, metrics, and/or events to view under Columns.
To view campaign data for each date during the specified time period, click the box next to Date.
If you like, you can apply filters to view a subset of data using Add filter. Click Run to view data.
You can drag and drop any of the columns displayed to change the order of presentation. For each column, you can click one of the arrows to sort data by ascending or descending order.
To download the data displayed, click CSV.
Important: The data displayed is updated in real time every time you make changes to the configurations. Time to display varies depending on the size of data to display as well as any filters you have applied.