Report overview

  • Updated

You can view and download reports on a variety of metrics to analyze campaign performance. 

 

About the Report dashboard

Moloco Ads lets you view a set of key metrics for campaigns by level of specification (e.g., app, ad group, creative, etc.) to help analyze campaign performance over different periods of time. You can generate and download reports with different combinations of metrics and levels.  

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Columns

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Item Description
Period

Specify a date range for pulling up data. You can specify a range of dates or you may choose from the available selections in the left sidebar. Date range can include at most 180 days.

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Levels

Specify the level(s) to list campaigns by. Available options are the following.

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Level Description
App This is the title you are using for the app the campaign is under.
Campaign This is the title you are using for the campaign.
Ad Group This is the title you are using for the campaign's ad group. 
Creative Group This is the title you are using for the campaign's creative group.
Creative This is the title you are using for the campaign's creative.
OS

This is the device OS type for the app the campaign is under. Available values are Android and iOS.

Country This is the three-digit ISO country code for the campaign's target country.
LAT Target This indicates whether LAT targeting is enabled or not. Available values are LAT On and LAT Off.
Exchange This is the ad exchange the campaign is using (e.g., APPLOVIN).  
Inventory Traffic Indicates either mobile app traffic or mobile web traffic. APP indicates mobile app traffic and WEB indicates mobile web traffic. 
Inventory Type

This is the type of inventory the campaign is displayed in. Available values are BANNER, INTERSTITIAL, and NATIVE.

Inventory
  • Inventory - App Bundle: This is the app bundle ID (i.e., Store ID) of the publisher inventory.
  • Inventory - App title: This is the app title of the publisher inventory.
Metrics

Specify the key metrics to include in the report. Available options are the following.

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Metric Description
Impression This is the total number of impressions recorded during the specified time period.
Click This is the total number of clicks recorded during the specified time period.
Engaged View This is the total number of engaged views recorded during the specified time period.
Install This is the total number of installs recorded during the specified time period.
Action

This is the total number of actions recorded during the specified time period. An action is an event that has been selected as the goal for a campaign optimized for in-app event

Conversion

This is the number of times the event(s) you have selected as the conversion metric(s) for your campaign was recorded during the specified time period.

Spend This is the total amount of ad spend (i.e., cost) during the specified time period.
CTR This is the percentage of clicks to impressions, calculated as number of clicks/number of impressions*100, recorded during the specified time period.
IPM

Similar to i2i (i.e., Impression to Install), this is the number of times the advertised app has been installed per 1,000 ad impressions during the specified time period. A larger number indicates better performance.

CPC This is the cost per click, calculated as amount of ad spend/number of clicks, during the specified time period.
CPI  This is the cost per install, calculated as amount of ad spend/number of installs, during the specified time period. 
CPA

This is the cost per action, calculated as amount of ad spend/number actions, during the specified time period. An action is an event that has been selected as the goal for a campaign optimized for in-app event

Cost per Conversion

This is the cost per conversion event, calculated as amount of ad spend/number of conversions.

Time

Click the box next to Date to view campaign data for each date during the specified time period.

Events

You can specify in-app events you would like to view data for.

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Filter

Item Description
Add filter

You can apply filters to the data to view a subset of data. Available filters include but aren't limited to the available levels, metrics, and events.

  • is/is not: You can use is or is not to specify conditions including any of the available levels.

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  • Arithmetic operator (>,<,=,>=,=<): You can use arithmetic operators to specify conditions including any of the available metrics. 

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Tip: Use the advanced search settings to see the results of applying specific conditions such as campaigns with over 10 daily installs or campaigns that spend over $100 per day.

 

View or download campaign data 

  1. Select the ad account you would like to view campaign data for.
  2. Click Report from the left sidebar. This takes you to the page where you can specify data to view. 

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  3. Select the timezone and date range. Then, click the levels, metrics, and/or events to view under Columns. Screenshot 2023-08-24 at 8.17.01 PM.png
  4. To view campaign data for each date during the specified time period, click the box next to Date
  5. If you like, you can apply filters to view a subset of data using Add filter. Click Run to view data.  Screenshot 2023-08-25 at 5.59.24 PM.png
  6. You can drag and drop any of the columns displayed to change the order of presentation. For each column, you can click one of the arrows to sort data by ascending or descending order. Screenshot 2023-08-25 at 6.04.24 PM.png
  7. To download the data displayed, click CSV. Screenshot 2023-08-25 at 6.07.42 PM.png

Important: The data displayed is updated in real time every time you make changes to the configurations. Time to display varies depending on the size of data to display as well as any filters you have applied. 

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