Register tracking links

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Agency customers working with AppsFlyer must check that their tracking links include the af_prt parameter with a valid value that has been authorized by Moloco. If you are a new agency customer, you must reach out to your Moloco representative to let us know the value of this parameter to be added to our allowlist before proceeding to register your tracking links.

MMP tracking links are required to track the user journey from ad engagement to in-app action. In this article, you will learn how to register and set up tracking links for your campaign.


Register a new tracking link

Note: You must register separate tracking links for different operating systems (e.g., Android and iOS).

  1. Select your ad account from the drop-down menu on the left.

  2. Click Assets from the left sidebar menu. 

  3. Click the Tracking Links tab.
  4. Click Create.

  5. Select the app you would like to register tracking links for and enter all required information such as title and tracking company.

  6. Copy over the click and view tracking links from your MMP dashboard. 
    • Click Tracking Link: Enter the click tracking link. This is required. 
    • View Tracking Link: Enter the view tracking link. This is optional.

    Tip: Although optional, we highly recommend registering a view tracking link for enhanced campaign optimization. Without the view tracking link, postback data required for model optimization is limited, and this may result in a decrease in campaign performance.

  7. The values to the parameters within the tracking link are automatically populated based on the entered tracking link. Any changes you make to the values are immediately applied to the tracking link.  Screenshot_2023-05-25_at_9.00.46_PM.png
  8. Click Create to register the tracking link. You should be able to find the newly registered tracking link from the list of all registered tracking links. 

  9. To edit one of the existing tracking links, click the pencil icon next to the tracking link you would like to update from the list of all registered tracking links.


Set up tracking links for your campaign

You can set up a tracking link either at the campaign level or the creative group level. The creative group-level tracking link, when specified, overrides the campaign-level tracking link.


At the campaign level

When creating a new campaign, you can choose a tracking link from the existing tracking links or create a new tracking link. See the campaign creation guide for more details.



At the creative group level

When creating new creative groups, you can choose a tracking link from the existing tracking links or create a new tracking link for each creative group to see more granular MMP reporting data by creative group. See the creative group creation guide for more details.



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