Follow the step-by-step guide below to add new creatives.

Upload new creatives

1. Select your ad account from the drop-down menu on the top left.
2. Select your app from the left sidebar menu. 
3. Click Creatives below the app.
4. Click Create. This takes you to New Creatives where you can upload creatives of your choice.
5. You can drag and drop files or click Select files to upload multiple files at once. Each creative asset is automatically categorized into respective tabs.
6. While creatives are being uploaded, you will see a file upload status window showing progress. 
   Note:  If the system displays an error message, the file isn't uploaded.
7. To complete the upload process, follow the step-by-step instructions below by creative type.

Image creative

• See Image ads guide to ensure that your images meet Moloco's creative guidelines and specs.
• When running campaigns in South Korea, you can display your ads on Kakao inventories using Kakao Bizboard. See the Kakao exchange guide for more information about requirements and guidelines for creative assets.

1. Under Images, you will see the list of images you have uploaded.
2. You can click Generate to automatically generate images of all sizes or including all the sizes of existing images in the creative group. Moloco creates banners based on your app's store information. Alternatively, you can click Upload to add additional images or click Import to select image assets that have previously been uploaded.

Tip: If you are looking to run campaigns using the Kakao Bizboard, you can auto-generate images by clicking Add Kakao image and filling out all required details. To start using this feature, go to User settings > My info, click Moloco Labs, and toggle on Kakao Bizboard image generator.

1. For Title format, you can choose from one of the following options: File name with extension, File name without extension, and Custom.
   • File name with extension: You can use the file name including the file extension as the creative title. e.g., Video_1280x720.mp4
   • File name without extension: You can use the file name without the file extension as the creative title. e.g., Video_1280x720
   • Custom: You can manually enter a title.
2. After all creatives have been added, click Create. 

Native creative

There are two types of native creative — native image and native video. We recommend registering both types.

• See Native ads guide to ensure that your native creatives meet Moloco's creative guidelines and specs.
• When running campaigns in South Korea, you can display your ads on Kakao inventories using Kakao Bizboard. See the Kakao exchange guide for more information about requirements and guidelines for creative assets.
• Samsung exchange has its own guidelines on native creatives. If you want to run your ads on Samsung exchange, refer to the Samsung exchange creative guide.
• For campaigns targeting Japan, we recommend preparing native creatives to access the inventories of local exchanges accepting only native creatives. You should prepare native creatives for the following exchanges: ADGENERATION, FIVE, and FLUCT.

Native image settings

1. 1. Click the Native Image tab under Creatives. You will see the list of native images you have uploaded.
   2. Click Create. This takes you to New Creatives where you can upload creatives of your choice.   
   3. For Images, you can click Generate to automatically generate native images in different sizes of your choice. Moloco creates banners based on your app's store information. Alternatively, you can click Upload to add additional images or click Import to select image assets that have previously been uploaded.
   4. [Optional] Upload or import your App Icon. Moloco Ads automatically imports the appropriate app icon for you but you may upload or import another app icon if you like.
   5. Enter information to the following fields. All fields are required.

      Field	Description
      Headline / Title	Enter a title for the native ad. You can enter up to 70 characters including space.
      Sponsored By	You can enter up to 25 characters including space. This field is automatically populated with the name of app or advertiser and can be edited.
      Description	Enter a description of what your app does. You can enter up to 90 characters including space.
      Call To Action text	Enter a Call to Action (CTA) button text to elicit user action. Download Now, Install Now, Play Now, and Buy Now are commonly used depending on the campaign and your app. If your campaign targets South Korea, refer to the Kakao exchange creative guidelines to set the correct CTA text.
      Title format	Choose one of the following options: File name with extension, File name without extension, and Custom. File name with extension: You can use the file name including the file extension as the creative title. e.g., Video_1280x720.mp4 File name without extension: You can use the file name without the file extension as the creative title. e.g., Video_1280x720 Custom: You can manually enter a title.

   6. You can see a preview of the creative on the right.
   7. After all creatives have been added, click Create.

Native video settings

1. 1. Click the Native Video tab under Creatives. You will see the list of native videos you have uploaded.
   2. Click Create. This takes you New Creatives where you can upload creatives of your choice.
   3. For Videos, you can click Upload to add additional videos or click Import to select video assets that have previously been uploaded.
   4. For Thumbnails, you can click Upload to add additional thumbnail images or click Import to choose from thumbnail images that have previously been uploaded. Clicking Generate lets Moloco auto-generate a thumbnail image using your app's title, logo image, developer name, review, and rating.

      Note: An image matching the native video's orientation, either horizontal, vertical, or square, is also registered with the video. If you set up multiple video and image files together, the system creates all possible combinations of native video and native image.

   5. [Optional] Upload or import your App icon. Moloco Ads automatically imports the appropriate app icon for you but you may upload or import another app icon if you like.
   6. Enter information to the following fields. All fields are required.

      Field	Description
      Headline / Title	Enter a title for the native ad. You can enter up to 70 characters including space.
      Sponsored By	You can enter up to 25 characters including space. This field is automatically populated with the name of app or advertiser and can be edited.
      Description	Enter a description of what your app does. You can enter up to 90 characters including space.
      Call To Action text	Enter a Call to Action (CTA) button text to elicit user action. Download Now, Install Now, Play Now, and Buy Now are commonly used depending on the campaign and your app. If your campaign targets South Korea, refer to the Kakao exchange creative guidelines to set the correct CTA text.
      Title format	Choose one of the following options: File name with extension, File name without extension, and Custom. File name with extension: You can use the file name including the file extension as the creative title. e.g., Video_1280x720.mp4 File name without extension: You can use the file name without the file extension as the creative title. e.g., Video_1280x720 Custom: You can manually enter a title.

   7. You can see a preview of the creative on the right hand side of your screen.
   8. After all creatives have been added, click Create.

Video creative

• See Video ads guides to ensure that your video creatives meet Moloco's creative guidelines and specs.
• Samsung exchange has its own guidelines on video creatives. If you want to run your ads on Samsung exchange, refer to the Samsung exchange creative guide.

1. Under Videos, you will see the list of videos you have uploaded. You can click Upload to add additional videos or click Import to select video assets that have previously been uploaded.
2. Under End cards, you can click Upload to add additional end card images or click Import to select end card images that have previously been uploaded. Clicking Generate lets Moloco auto-generate an end card using your app's title, logo image, developer name, review, and rating.

   Important: For regular video creatives, you must choose Image end card for End card type when Upload has been selected. If you would like to use an Interactive End Card (IEC), follow these instructions.

   
   

   Note: An end card image matching the video's orientation, either horizontal, vertical, or square, is registered as the video's end card. If you set up multiple video and image files together, the system creates all possible combinations of video and end card image.

3. For Title format, you can choose from one of the following options: File name with extension, File name without extension, and Custom.
   • File name with extension: You can use the file name including the file extension as the creative title. e.g., Video_1280x720.mp4
   • File name without extension: You can use the file name without the file extension as the creative title. e.g., Video_1280x720
   • Custom: You can manually enter a title.

4. After all creatives have been added, click Create.
   

Standalone playable

• See the playable creative specs guide to ensure that your creatives meet Moloco's creative guidelines and specs.

• Click the HTML(Playable) tab.
• Select either Upload or Import to upload creative assets. Choosing Upload lets you upload files directly from your device or upload files hosted on your third party creative partner. Choosing Import lets you import any of the existing playables.
• Creative assets that have been successfully uploaded or imported show up under Playables. Clicking the wheel icon next to the creative lets you specify whether to start playing audio before a user clicks the ad. Clicking the eyeball icon lets you test the creative from the Preview region to the side. Clicking the trashcan icon deletes the creative.
• For Title format, you can choose from one of the following options: File name with extension, File name without extension, and Custom. 
  • File name with extension: You can use the file name including the file extension as the creative title. e.g., Video_1280x720.mp4
  • File name without extension: You can use the file name without the file extension as the creative title. e.g., Video_1280x720
  • Custom: You can manually enter a title.
• Click Create. The newly created playables show up under the list of playables below the HTML(Playable) tab.

Interactive End Card (IEC)

• See the IEC creative specs guide to ensure that your creatives meet Moloco's creative guidelines and specs.

• Click the Videos tab. 
• For Videos, select either Upload or Import to upload or import the video that precedes the interactive demo.

• For End cards, select either Upload or Import.
  When Upload has been selected, select Playable for End card type and click Next to upload files directly from your device or upload files hosted on your third party creative partner.

  

  When Import has been selected, click the box next to one or more existing IEC(s) you would like to use and click Import to import the IEC(s) of your choice.

• Creative assets that have been successfully uploaded or imported show up under Videos and End cards. Clicking the eyeball icon lets you test the creative from the Preview window. Clicking the trashcan icon deletes the creative.
• For Title format, you can choose from one of the following options: File name with extension, File name without extension, and Custom. 
  • File name with extension: You can use the file name including the file extension as the creative title. e.g., Video_1280x720.mp4
  • File name without extension: You can use the file name without the file extension as the creative title. e.g., Video_1280x720
  • Custom: You can manually enter a title.
• Click Create. The newly created IEC shows up under the list of playables below the Video tab.

Update a creative or create a new creative 

You can edit existing creatives to update creatives.

1. Go to Creatives or Creative Groups and click the component to update. 
2. Click Edit. This opens a window where you can upload a new component for the creative. 
3. Choose either Replace the creative to new one to update the creative or Create new creative and keep the original one to create a separate creative. 
4. Click Save. Changes are automatically reflected in all creative groups the creative is linked to.

Next steps

To learn how to add creatives to creative groups to run them in your campaigns, see Creative group settings. After you have uploaded creatives and added them to your campaigns, each creative is reviewed by Moloco for compliance with Moloco's creative policy as well as ad exchange policies. To check the review status and result, see the creative review status guide. 

Frequently asked questions

Is uploading all creative formats a must-do for my campaign?

We strongly recommend using all creative formats (image, video, and native) for the target country. Each ad inventory supports different creative formats, so missing creative formats can mean missed opportunities to show your ads on high-performing inventories. Check Moloco Creative Guide for the creative specs that we recommend.

How many creative concepts do we need to upload per campaign?

It depends on your budget. It can be difficult to expose a lot of different creative concepts with a limited budget. For starters, we suggest uploading 2 or 3 concepts with all creative formats (image, video, and native). To maximize performance, it's more important to use all formats than it is to create multiple concepts.

I can't upload the creative. How can I resolve this issue?

Make sure your creative aligns with the specs in the Moloco creative guide. Users often can't upload a creative because it doesn't match one of these specs:

1. Creative file size
2. Creative dimensions
3. Creative file extension
4. Video length

If you keep seeing the error message after adjusting your creative specs, contact us. Please provide full screenshots of the page and a detailed summary of what you've tried.