Creative group settings

  • Updated

You need to create a creative group to add creatives to your campaign. Learn how to create a new creative group and add new creatives to a creative group.

 

What is a creative group, and how do I use it?

A creative group is like a folder for your creative assets. With a creative group, you can set up schedules and analyze the data for each group. You can also save time by reusing the existing creative group for multiple campaigns.
The most common standard for grouping creatives is based on shared features. For example, if there are sets of dark and bright colored creatives that you want to run on different dates of the month, you can group all dark colored creatives under Group A and all bright colored creatives under Group B and set a schedule for each creative group.

 

Create a new creative group

Important: If you would like to upload multiple creatives and create multiple creative groups at once, see Upload multiple creative assets and assign to multiple creative groups. If you choose to create a single creative group, you will need to manually assign creatives to the creative group after it has been created.

CreativeGroupsSettings_20221208.png

  1. Select your ad account from the drop-down menu on the left.
  2. Select your app from the left sidebar menu.
  3. Click Creative Groups below the app. You can see a list of all creative groups you have added so far.
  4. Click Create. Clicking One creative group takes you to New Creative Group where you can configure settings for a new creative group.
  5. Enter or select a title for the creative group. You have the option to reuse one of the titles you are using for other creative groups. If you would like to enter a new title, we recommend using a combination of creative features, language, and date of upload to tell apart multiple creative groups. You can enter up to 200 characters. e.g., Black Friday_EN_202111 Screen_Shot_2023-01-20_at_3.30.16_PM.png
  6. Under Creatives, upload image, native image, native video, and video creatives. See Creative settings for detailed instructions. You should upload or import at least one creative to create a creative group.

    Tip: If you are looking to run campaigns using the Kakao Bizboard, you can auto-generate images by clicking Add Kakao image and filling out all required details. To start using this feature, go to User settings > My info, click Moloco Labs, and toggle on Kakao Bizboard image generator. Screenshot 2024-04-11 at 3.35.31 PM.png

  7. [Optional] If you would like to specify a start date and end date for the creative group, click Set a Schedule.
  8. [Optional] If you would like to specify days of the week and/or time for the creative group, click Day/Time schedule and select a timezone and schedule.___________2021-12-17_______3.29.22.png
  9. [Optional] Under Additional settings, you can add a description, tracking link, and MMP report group ID for the creative group. 
    • Description: Enter a description for the creative group to complement the creative group title.
    • Tracking link: You can set up a tracking link for a creative group. If the tracking link set at the creative group level is different than the one set at the campaign level, the creative group level tracking link takes precedence over its campaign level counterpart.
    • MMP report group ID: You can segment MMP report data by group name. You can only use lower case letters, and other special characters such as "_" or spaces aren't allowed. You should add the macro {{creativegroup.report_group}} to the tracking link to see the report group name you set on the MMP dashboard. 

      Note: The macro {{creativegroup.report_group}} will be deprecated in the near future. We recommend using {{creativegroup.id}} or {{creativegroup.title}} instead to include the creative group's ID or title in the MMP report.

  10. Click Create to complete the creative group creation process.

 

Add new creatives to a creative group

You can add new creatives to an existing creative group. Follow the steps below to add creatives to a creative group by creative type — image, native image, native video, and video.

CreativeGroupSettings2_20221208.png

  1. Select your ad account from the drop-down menu.
  2. Select your app from the left sidebar menu.
  3. Click Creative Groups below the app. You can see a list of all creative groups you have added so far.
  4. Under Title, click the creative group you would like to add new creatives to. This takes you to Creative Group Detail where you can view and edit the creative group's profile and existing creatives.
  5. Click Create to create new creatives or click Import to add creatives already registered. See  Creative settings for detailed instructions for uploading new images, native images, native videos, and videos.

 

Upload multiple creative assets and assign to multiple creative groups

CreativeGroupsSettings_20221208.png

  1. Select your ad account from the drop-down menu on the left.
  2. Select your app from the left sidebar menu.
  3. Click Creative Groups below the app. You can see a list of all creative groups you have added so far.
  4. Click Create. Clicking Multiple creative groups takes you to the page where you can upload individual creative assets or entire folders as well as create and configure settings for multiple creative groups at once.
  5. To upload individual creatives or folders, click Select... and select either File upload or Folder upload. Alternatively, you can click Import or Generate to import or generate existing creatives.  Screenshot If you select Folder upload, creative assets in the folders you have uploaded are displayed under their respective folders. Untitled
  6. To assign the creatives you have uploaded to creative groups, click + Add Creative Group to create a creative group. Screenshot
  7. Under Title, enter a title for the creative group. You can enter up to 200 characters. 
  8. Under App(s) where this creative group lives, select one or more apps to assign the creative group to. Moloco Ads creates a creative group for each app you specify. Screenshot
  9. Under Selected Creatives, select the type of creative you would like to add to the creative group and drag and drop the creatives you had uploaded. Screenshot
  10. For Title format, choose from one of the following options: File name with extension, File name without extension, and Custom.
    • File name with extension: You can use the file name including the file extension as the creative title. e.g., Video_1280x720.mp4
    • File name without extension: You can use the file name without the file extension as the creative title. e.g., Video_1280x720
    • Custom: You can manually enter a title.
  11. Under Scheduling, specify a time period to display the creatives assigned to the creative group. Screenshot
  12. [Optional] Under Additional settings, you can add a description for the creative group. You can enter up to 200 characters.
  13. Click Create. The creative group(s) you have created will appear under Creative groups.  
  14. [Optional] You can add a tracking link to the creative group(s) by clicking the three vertical dots and Add Tracking Link. Screenshot
  15. Click + Add Creative Group to continue creating additional creative groups. When you are finished, click Exit this page

 

Frequently asked questions

What is a creative group and how do I use it?

A creative group is like a folder for your creative assets. With the creative group, you can set up schedules and analyze the data for each group. Also, you can reduce the time by reusing the existing creative group for multiple campaigns.
The most common standard for grouping creatives is based on concepts. For example, if there are sets of dark and bright creatives that you want to run on different dates of the month, you can make Group A for the dark and Group B for the bright assets and schedule each creative group accordingly.

 

Can I schedule to turn on/off creative groups at a specific time?

Yes. Select Set a schedule under the Start/End Schedule while creating or editing creative groups in Moloco Ads. You can specify the schedule for each creative group.

Click  next to Day/Time Schedule to expand the option. You can adjust the schedule for each day as well.

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How do I set up MMP Report group ID in the creative group?

If you want to separate the MMP report data by the group name you specify for a certain creative group, set up MMP Report group ID under the Additional settings within a creative group setting page.

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  1. Under MMP Report group ID on the creative group setting page, set the group name you want to see on the MMP dashboard. Only lower case letters and "_" can be used and other special characters or spaces are not permitted.  Learn how to set up a creative group
  2. Append &MMP_parameter_you_want=%{report_group}to the tracking link. You need to set MMP_parameter_you_want as the MMP parameter you want to analyze with. For example, if you are using Appsflyer and want to analyze the registered MMP Report group ID with af_adset, append &af_adset=%{report_group} to the tracking link.

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