Creative group settings

  • Updated

You need to create a creative group to add creatives to your campaign. Learn how to create a new creative group and add new creatives to a creative group.

What's a creative group, and how do I use it?

A creative group is like a folder for your creative assets. With a creative group, you can set up schedules and analyze the data for each group. Also, you can reduce the time by reusing the existing creative group for multiple campaigns.
The most common standard for group creatives is based on concepts. For example, if there are sets of dark and bright creatives that you want to run on different dates of the month, you can make Group A for the dark and Group B for the bright assets and schedule each creative group accordingly.


Create a new creative group


  1. Select your ad account from the drop-down menu on the left.
  2. Select your app on the left sidebar menu.
  3. Click Creative Groups under the app you want to add creatives for.
  4. Click Create.
  5. Fill out Title.  
    • Title: Set the name of the creative group. We recommend using a naming convention including creative characteristics, language, and upload date to easily manage the different groups. e.g. Black Friday_EN_202111 
  6. Upload image, native, and video creatives following step-by-step instructions in Creative Settings article.
    Note: In order to create a creative group, you must upload or import at least one creative.
  7. (Optional) Click Set a Schedule if you want to schedule a start and end for your creative group.
  8. (Optional) Click next to Day/Time schedule if you want to schedule specific days or time of day for your creative group. ___________2021-12-17_______3.29.22.png
  9. (Optional) Click on drop down next to Additional Settings to add a Description, Tracking link, or MMP Report group ID.  
    • Description: Input description in addition to the creative group title for extra explanation.
    • Tracking link: You can set up the tracking link in the creative group. If the tracking link set at the creative group level is different than the one set at the campaign level, the creative group level tracking link will take precedence.
    • MMP Report group ID in the case that you want to separate the MMP report data by the group name you specify. Only lower case letters and "_" can be used and other special characters or spaces are not permitted. You must add the macro %{report_group} to the tracking link to see the report group name you set in the MMP dashboard. 
  10. Click Create to complete the creative group creation.


Add new creatives to a creative group

You can add new creatives to the existing creative group as well. Follow the steps below to add creatives to a creative group by various creative types — images, videos, and native.


  1. Select your ad account from the drop-down menu.
  2. Select your app from the left sidebar menu.
  3. Click Creative Groups.
  4. Click the creative group title you want to add creatives for.
  5. On Creative Group Detail page, scroll down a bit to click Create button.
    Tip: To add creatives that have already been registered, click the Import button on the Creative Group Detail page.
  6. Upload image, native, and video creatives following step-by-step instructions in Creative Settings article.

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