Each campaign will have one of the following statuses.
Once the optimization model is ready, the campaign status will be changed to Ready. In this status, you can activate your campaign by changing the On/Off toggle to On.
For App install campaign, there will be 2 additional statuses below at the initial stage after the campaign activation. We strongly recommend not changing the campaign's target audiences or creatives in these 2 statuses.
- Brand new: This status means that the App install campaign has only been running for a few days.
- New: This status means that the App install campaign started less than a week ago.
If the campaign toggle is Off after the status was changed to Active, the status becomes Paused.