The Kakao exchange is an SSP owned and operated by Kakao, exclusive owner of Kakao and Daum inventories in South Korea. With Moloco Ads Manager, you can bid on the premium Bizboard inventories on Kakaotalk and Daum portal as well as the native display inventories on the news section within Kakao and Daum apps.
Overview
Available countries
South Korea
Available inventories
Kakao Talk: Androidcom.kakao.talk and iOS 362057947
Daum: Android net.daum.android.daum and iOS365494029
Available creative formats
Bizboard: 960 x 300 images
Native Display: 1200 x 600 native images and videos
Native List: 1200 x 600 native images
Inventories
The following are examples from some of the inventories available at this time. Inventory availability and placement may be changed at any time at Kakao's discretion.
The following are examples from some of the inventories available at this time. Inventory availability and placement may be changed at any time at Kakao's discretion.
The following are examples from some of the inventories available at this time. Inventory availability and placement may be changed at any time at Kakao's discretion.
Creative guidelines
Creatives must be approved by Kakao before you can use them in campaigns. Be sure that your creatives meet the requirements listed below. Kakao reviews creatives on a daily basis and ads are released through an allow-listing process.
Tip: If you are looking to run campaigns using Kakao Bizboard, you can auto-generate images by clicking Add Kakao image and filling out all required details. To start using this feature, go to User settings > My info, click Moloco Labs, and toggle on Kakao Bizboard image generator. For more details, see the creative asset creation guide.
General guidelines
All creatives must comply with country-and Kakao-specific ad regulations.
Any creative that has been or has the potential to be reported for controversial or sensitive content can be restricted or removed at Kakao's discretion.
Any creative including fake functionality (e.g., CTA button) intended to deceive viewers into thinking the ad is interactive can't be run on any of Kakao's inventories.
You can't submit multiple copies of the same creative.
Updating the landing page post-review is strictly prohibited.
All creatives must be age-appropriate and must be free of any adult themes.
Restricted industries
Ads dealing with the following topics can't be run on any of Kakao's inventories.
Smoking and tobacco use
Adult content including but not limited to pornography, adult community, and sex toys
Male fertility enhancing products
Gambling
Privacy infringing services and/or products
Religious and/or superstitious content
Sale and purchase of online communities
Live streaming platforms for individual content creators
Public distribution of software programs and/or files
Dating including matchmaking
Services explicitly promoting academic dishonesty
Massage services and massage parlors including motels
Sale and purchase of used goods such as second hand designer clothing and used car listings
Products or services ineligible for legal import and online distribution
Products or services that require additional paperwork or review including but not limited to medical services, dietary supplements, cryptocurrency, videos, employment, car scrapping, notary services, and moving or cargo services
Kakao Bizboard creative guidelines
Tip: We strongly encourage using the Kakao Bizboard PSD template to create your creatives to ensure that the produced creatives meet all of the requirements for Kakao Bizboard. With the Kakao Bizboard image generator in Moloco Ads Manager, you can auto-generate image assets of the following types: main copy only, main copy plus sub-copy, and main copy (object type) for app promo, and main copy plus sub-copy for sales/traffic.
Banner format
Required specs
Guidelines
Dimension: 960 x 300
Format: PNG-24
Size: Up to 300KB
Create the banner on a transparent background. Kakao implements the surrounding box.
Use imagery that is relevant to the copy.
Clearly identify the advertiser in the copy or visual assets (for example, the advertiser name, brand, or game name).
Kakao’s system will display the AD mark and AI-powered ad creative mark in the upper-right area. The DSP logo/text is replaced by Kakao’s automatically generated AD mark; don’t place the legacy DSP mark or text in the supplementary-information area.
Copy format
Copy
General Guidelines
Copy-specific Guidelines
Two-line copy (One-line main + sub copy
Use only permitted keyboard characters; emojis and unsupported special characters aren't allowed. Strikethrough is allowed only for price-related information, such as a price or discount rate.
Ensure the image maintains the minimum required spacing from the copy. For thumbnail type, it is 32 px; for object type, 34 px; and for 1:1 thumbnail type, 59 px. Use the PSD template as is without changing its typography.
Main copy: Pretendard Bold, 46 pt, #191919.
Sub-copy: Pretendard Regular, 38 pt, #696969.
Don't change the font sizes or styles.
Main copy and sub-copy shouldn't use identical wording. At least one of them must meet the minimum text width of 240 px.
Maximum text width: 526 px for thumbnail and object types; 600 px for 1:1 thumbnail type. Follow the PSD template’s copy-area limits and spacing.
Two-line main copy (Two-line main + sub copy)
Main copy: Pretendard Bold, 43 pt, #191919, with 54 px line spacing.
Sub-copy: Pretendard Regular, 38 pt, #696969.
Don't change the specified font sizes or styles.
Each line of the two-line main copy must meet the 240 px minimum width. The sub-copy has no minimum width. Follow the maximum widths for the selected type above.
App-download copy
Include the 38 × 38 px square app icon. In addition to the app icon, copy must clearly identify the advertiser, brand, or app name.
The app-download copy area uses Pretendard Regular, 29 pt, #696969. Its font size and style are fixed.
The text must include “앱” or “APP” (i.e., app) after advertiser, brand or app name (e.g., "App Name 앱", "App Name 앱 출시", "App Name 앱 다운로드", or "App Name 앱에서 확인").
Keep an 8 px margin from the app icon and a 9 px margin before the “>” arrow.
For the one-line app download format, the main copy must meet the 240 px minimum width. Use the relevant supplied template for any other copy format.
Image format
Type
Guidelines
Thumbnail
Thumbnail view: 320 × 222 px. Up to 10 MB. JPG, JPEG, or PNG
1:1 thumbnail view: 222 × 222 px. Up to 10MB. JPG, JPEG, or PNG
Both shouldn't have transparent backgrounds.
The thumbnail corners are rounded to 18 px.
A single image is recommended, and the image should fill the thumbnail area. Up to two images may be used for the thumbnail view. Split images aren't available for the 1:1 thumbnail view.
Avoid arbitrary text in thumbnail images; if text is used, it must occupy no more than 50% of the image.
Don't use colors similar to the Bizboard gray background (#F3F3F3).
1:1 Thumbnail
Object
Image width: 219–314 px. Up to 150 KB. Use PNG.
Don't include arbitrary text.
Use the image as a standalone object with a transparent background
Provide the complete image without cropping its left or right sides. Alignment may be adjusted to balance the image with the copy; vertical cropping is permitted only when needed and shouldn't crop key objects.
Additional (supplementary) information and required disclosures
You can use the additional (supplementary) information area for approved text, mandatory disclosures, copyright, image source details, and provisos; it isn't intended for promotional phrases or sub-copy.
Use Pretendard Regular, 22 pt, #949494, with letter spacing 0. Don't change the specified font size or style. If the text spans two lines, use 27 px line spacing.
There is no minimum text length. The maximum follows the selected format’s copy-width limit: 526 px for thumbnail and object types, or 600 px for 1:1 thumbnail type.
Where prior review is required (including hospitals/clinics, pharmaceuticals, medical devices, movies/videos, insurance, and health-functional, specialty, or functionally labeled foods), state the review details or facts.
For movies/videos, display the rating if it has been confirmed. Game products subject to mandatory probability-item disclosure must include the statement “확률형 아이템 포함” (i.e., includes random-generated game items).
For a chat-room landing page (such as a KakaoTalk Channel Message, chatbot, or Channel WebView), include "채팅방에서 확인하기"(i.e., Check in chat room) in this area.
Important: If your campaign is for a gaming app that includes any random-generated game items (e.g., gacha items) users can acquire through purchase and/or use of other items, you must use this image banner template for your creative assets in compliance with the South Korean national law. Failure to do so will result in your ad campaigns being suspended from Kakao's inventories. Any revenue loss and/or penalty from failure to comply is the sole responsibility of the advertiser.
Kakao Bizboard creative checklist
Be sure that your creative meets the following requirements.
The banner is 960 × 300 px, PNG-24, and no larger than 300 KB, with a transparent background.
The advertiser is identified in the copy or visual assets, and all content is within the supplied template’s designated areas.
The correct copy format is used; required minimum widths, maximum widths, typography, spacing, and character restrictions are met.
App-download creatives include the required app icon, “앱” or “APP” (i.e., app) text, spacing, and arrow.
Required disclosures and other supplementary information are in the designated area.
Thumbnail or object images meet the applicable dimensions, file, background, and content requirements.
The creative doesn't use a manually added DSP mark in place of Kakao’s automatically generated AD mark.
Kakao Bizboard common errors
Watch out for the following errors when submitting your creatives for review.
Submitting a new creative in the old 1029 × 258 format instead of the refreshed 960 × 300 format.
Changing the PSD template in any way such as specified font, font size, style, or alignment.
Omitting advertiser identification, the required app-download text/icon, or a required disclosure.
Placing promotional copy in the supplementary information area, or including the DSP mark/text.
Using transparent thumbnail/object images, prohibited text or symbols, an incorrect image size, or a thumbnail that doesn't fill its area.
Native Display creative guidelines
Important: If your campaign is for a gaming app that includes any random-generated game items (e.g., gacha items) users can acquire through purchase and/or use of other items, you must clearly state this information by including the statement 확률형 아이템 포함 (i.e., This game includes random-generated items) in your creative asset(s) in compliance with the South Korean national law. Failure to do so will result in your ad campaigns being suspended from Kakao's inventories. Any revenue loss and/or penalty from failure to comply is the sole responsibility of the advertiser.
Depending on the inventory, not all components may be displayed.
Component
Guidelines
General guidelines
All text included in your creative must meet the following requirements.
You can enter KOR and ENG letters, numbers, and special characters found on a keyboard.
You can't use emojis and special characters not included in a keyboard.
Recommended text size for mobile is 15px to 40px. Recommended text size for the web is 24px to 60px.
You can't use copywriting hooks that hinder usability such as copies including the words "톡" (i.e., chat), "메일" (i.e., email), "공지" (i.e., announcement), etc. that can be mistaken for authentic Kakao messages.
If your campaign is for a gaming app that includes any random-generated game items (e.g., gacha items) users can acquire through purchase and/or use of other items, you must include the statement 확률형 아이템 포함 (i.e., This game includes random-generated items) in the creative.
Headline/Title
You can enter up to 25 characters including space.
The Headline/Title, Description, and Sponsored By fields can't be the same.
The headline or title must be relevant to the ad.
You can't include any information (e.g., phone number, email address, physical address, etc.) about the advertiser.
Text can't be solely intended to bait users into clicking the ad.
You can only include default special characters found in a keyboard. Excessive and repetitive use of special characters is strongly discouraged and may result in the creative being removed from Kakao's inventories.
Description
You can enter up to 45 characters including space.
The Headline/Title, Description, and Sponsored By fields can't be the same.
Description must only include information relevant to the ad.
You can't include any information (e.g., phone number, email address, physical address, etc.) about the advertiser.
Text can't be solely intended to bait users into clicking the ad.
You can only include default special characters found in a keyboard. Excessive and repetitive use of special characters is strongly discouraged.
Icon must be composed of brand logo, app icon, and/or sample image.
Icon should be easy to recognize by including the main advertised subject as well as logo (CI and/or BI).
Icon should clearly represent and/or be linked to what is displayed in the page users are immediately directed to. e.g.,) for app ads, icon must be the same as the app icon that appears in the app download page
We recommend leaving a margin of 10px on all sides of the image. Icon may be partially cropped to fit the inventory it is displayed in.
Icon image must be free of any transparent sections and no corners must be rounded, as image may be cropped to fit the inventory it is displayed in.
Sponsored By
Length: Up to 20 characters
This is automatically pulled from the Sponsored By field under the Creatives page on Moloco Ads Manager and appears next to the icon.
The Headline/Title, Description, and Sponsored By fields can't be the same.
Text in this field should clearly represent and/or be linked to the icon. e.g.,) Uber icon for "Uber" (O), Uber icon for "Lyft" (X)
Text in this field should clearly represent and/or be linked to what is displayed in the page users are immediately directed to. e.g.,) for app ads, you must enter the app name used in the app download page
You must use brand names, company names, website titles, show titles, movie titles, exhibition titles, game titles, or app names. You can't use product names, event titles, campaign titles, etc.
Names or titles can't include any descriptive adjectives.
Campaigns from a branch or division of a corporation must include the branch or division name in addition to the name of corporation. e.g.,) "Mercedes-Benz UK"
Image or video must meet the following requirements.
Image or video may be cropped or re-sized depending on the inventory it is displayed in.
Image or video must be clearly relevant to headline or title, landing page, and/or description.
You can't include borders in the creative. No section of the image or video can be transparent.
We recommend leaving a margin of 40px above and on either side of the creative, and another margin of 90px below the creative that don't include any text, logo, or any other key object or information. You must refrain from including any complex components in the 90px region below the creative, as some of our inventories may place components such as title and CTA text in that region.
When image or video is re-sized for the inventory it is displayed in, color from the 1px region of the upper left corner of the image or video is used for filling in any margins.
Text in image or video must be at least 48px and not exceed 164px. Required text such as legal and/or copyright notice as well as any text required for compliance with Kakao's review policy must be at least 24px.
It is best if text in image or video doesn't exceed three lines.
You can use up to four different fonts and colors for text in image or video.
You can't use more than one copy of the same creative. You can combine up to two different creatives. Using a single creative asset is recommended.
For creatives composed of two different creative assets, including text in creative isn't recommended.
You can't use low-resolution creatives with distorted (e.g., blurred, mosaic, etc.) shapes.
You can't use adult creatives or creatives featuring restricted products (e.g., cigarette, alcohol, etc.).
Before and after comparison images or videos highlighting the effectiveness of a product or service may be subject to restrictions.
You can't use any design component and/or text that negatively affects the user experience of Kakao users, including but not limited to:
Fake KakaoTalk announcements and/or official notices composed of table-like components made from a combination of different colors, lines, and boxes and/or copywriting hooks intended to be mistaken for authentic UI components in KakaoTalk
Fake app functionality composed of web-and/or mobile UI components intended to be mistaken for authentic app functionality
You can't use creatives that can be mistaken for news reports (e.g., live broadcast news, newspaper articles, etc.).
You can't insert fake functionality (e.g., cursor movement, CTA button, UI elements, etc.) to trigger clicks from users.
Avoid using excessively saturated colors that can cause visual fatigue.
You can't use images or videos including yellow that matches Kakao's brand color, as they can be associated with Kakao by error.
Landing URL
You must include a valid landing URL.
CTA text
You must select one of the following CTA texts in Korean.
CTA text
English translation
가입하기
Sign up
게임하기
Play game
구매하기
Buy now
다운로드
Download
문의하기
Contact us
바로가기
Visit now
사용하기
Start using now
설치하기
Install
소식받기
Receive updates
신청하기
Register now
실행하기
Run now
알아보기
Learn more
예약하기
Reserve now
채널추가
Add channel
쿠폰받기
Get coupon
Native Display examples
Example
Description
Depending on inventory type, title and CTA may be displayed at the bottom of the creative as in the following example.
We recommend leaving a margin of 40px above and on either side of the creative, and another margin of 90px below the creative that don't include any text, logo, or any key object or information.
You can't use more than one copy of the same creative.
You can combine up to two different creatives.
Text in image or video must be at least 48px and not exceed 164px. Any required text such as copyright notice must be 24px or larger.
You can't include borders in the creative. No section of the image or video can be transparent.
Native List creative guidelines
Depending on the inventory, not all components may be displayed. For Native List, you must upload a 1200 x 600 native image even though the image itself isn't displayed. Any 1200 x 600 image uploaded and approved is automatically eligible for the inventory.
Component
Guidelines
General guidelines
All text included in your creative must meet the following requirements.
You can enter KOR and ENG letters, numbers, and special characters found on a keyboard.
You can't use emojis and special characters not included in a keyboard.
Recommended text size for mobile is 15px to 40px. Recommended text size for the web is 24px to 60px.
You can't use copywriting hooks that hinder usability such as copies including the words "톡" (i.e., chat), "메일" (i.e., email), "공지" (i.e., announcement), etc. that can be mistaken for authentic Kakao messages.
If your campaign is for a gaming app that includes any random-generated game items (e.g., gacha items) users can acquire through purchase and/or use of other items, you must include the statement 확률형 아이템 포함 (i.e., This game includes random-generated items) in the creative.
Headline/Title
You can enter up to 25 characters including space.
The Headline/Title, Description, and Sponsored By fields can't be the same.
The headline or title must be relevant to the ad.
You can't include any information (e.g., phone number, email address, physical address, etc.) about the advertiser.
Text can't be solely intended to bait users into clicking the ad.
You can only include default special characters found in a keyboard. Excessive and repetitive use of special characters is strongly discouraged and may result in the creative being removed from Kakao's inventories.
Description
You can enter up to 45 characters including space.
The Headline/Title, Description, and Sponsored By fields can't be the same.
Description must only include information relevant to the ad.
You can't include any information (e.g., phone number, email address, physical address, etc.) about the advertiser.
Text can't be solely intended to bait users into clicking the ad.
You can only include default special characters found in a keyboard. Excessive and repetitive use of special characters is strongly discouraged.
Icon must be composed of brand logo, app icon, and/or sample image.
Icon should be easy to recognize by including the main advertised subject as well as logo (CI and/or BI).
Icon should clearly represent and/or be linked to what is displayed in the page users are immediately directed to. e.g.,) for app ads, icon must be the same as the app icon that appears in the app download page
We recommend leaving a margin of 10px on all sides of the image. Icon may be partially cropped to fit the inventory it is displayed in.
Icon image must be free of any transparent sections and no corners must be rounded, as image may be cropped to fit the inventory it is displayed in.
Sponsored By
Length: Up to 20 characters
This is automatically pulled from the Sponsored By field under the Creatives page on Moloco Ads Manager and appears next to the icon.
The Headline/Title, Description, and Sponsored By fields can't be the same.
Text in this field should clearly represent and/or be linked to the icon. e.g.,) Uber icon for "Uber" (O), Uber icon for "Lyft" (X)
Text in this field should clearly represent and/or be linked to what is displayed in the page users are immediately directed to. e.g.,) for app ads, you must enter the app name used in the app download page
You must use brand names, company names, website titles, show titles, movie titles, exhibition titles, game titles, or app names. You can't use product names, event titles, campaign titles, etc.
Names or titles can't include any descriptive adjectives.
Campaigns from a branch or division of a corporation must include the branch or division name in addition to the name of corporation. e.g.,) "Mercedes-Benz UK"
Image may be cropped or re-sized depending on the inventory it is displayed in.
Image must be clearly relevant to headline or title, landing page, and/or description.
You can't include borders in the creative. No section of the image can be transparent.
We recommend leaving a margin of 40px above and on either side of the creative, and another margin of 90px below the creative that don't include any text, logo, or any other key object or information. You must refrain from including any complex components in the 90px region below the creative, as some of our inventories may place components such as title and CTA text in that region.
When image is re-sized for the inventory it is displayed in, color from the 1px region of the upper left corner of the image is used for filling in any margins.
Text in image must be at least 48px and not exceed 164px. Required text such as legal and/or copyright notice as well as any text required for compliance with Kakao's review policy must be at least 24px.
It is best if text in image doesn't exceed three lines.
You can use up to four different fonts and colors for text in image.
You can't use more than one copy of the same creative. You can combine up to two different creatives. Using a single creative asset is recommended.
For creatives composed of two different creative assets, including text in creative isn't recommended.
You can't use low-resolution creatives with distorted (e.g., blurred, mosaic, etc.) shapes.
You can't use adult creatives or creatives featuring restricted products (e.g., cigarette, alcohol, etc.).
Before and after comparison images highlighting the effectiveness of a product or service may be subject to restrictions.
You can't use any design component and/or text that negatively affects the user experience of Kakao users, including but not limited to:
Fake KakaoTalk announcements and/or official notices composed of table-like components made from a combination of different colors, lines, and boxes and/or copywriting hooks intended to be mistaken for authentic UI components in KakaoTalk
Fake app functionality composed of web-and/or mobile UI components intended to be mistaken for authentic app functionality
You can't use creatives that can be mistaken for news reports (e.g., live broadcast news, newspaper articles, etc.).
You can't insert fake functionality (e.g., cursor movement, CTA button, UI elements, etc.) to trigger clicks from users.
Avoid using excessively saturated colors that can cause visual fatigue.
You can't use images including yellow that matches Kakao's brand color, as they can be associated with Kakao by error.
Landing URL
You must include a valid landing URL.
CTA text
You must select one of the following CTA texts in Korean.
