The Kakao exchange is an SSP owned and operated by Kakao, exclusive owner of Kakao and Daum inventories in South Korea. With Moloco Ads, you can bid on the premium Bizboard inventories on Kakaotalk and Daum portal as well as the native display inventories on the news section within Kakao and Daum apps.
Overview
Available countries
South Korea
Available inventories
Kakao Talk: Androidcom.kakao.talk and iOS 362057947
Daum: Android net.daum.android.daum and iOS365494029
Available creative formats
Bizboard: 1029 x 258 images
Native Display: 1200 x 600 native images and videos
Native List: 1200 x 600 native images
Inventories
The following are examples from some of the inventories available at this time. Inventory availability and placement may be changed at any time at Kakao's discretion.
The following are examples from some of the inventories available at this time. Inventory availability and placement may be changed at any time at Kakao's discretion.
The following are examples from some of the inventories available at this time. Inventory availability and placement may be changed at any time at Kakao's discretion.
Creative guidelines
Creatives must be approved by Kakao before you can use them in campaigns. Be sure that your creatives meet the requirements listed below. Kakao reviews creatives on a daily basis and ads are released through an allow-listing process.
Tip: If you are looking to run campaigns using Kakao Bizboard, you can auto-generate images by clicking Add Kakao image and filling out all required details. To start using this feature, go to User settings > My info, click Moloco Labs, and toggle on Kakao Bizboard image generator. For more details, see the creative asset creation guide.
General guidelines
All creatives must comply with country-and Kakao-specific ad regulations.
Any creative that has been or has the potential to be reported for controversial or sensitive content can be restricted or removed at Kakao's discretion.
Any creative including fake functionality (e.g., CTA button) intended to deceive viewers into thinking the ad is interactive can't be run on any of Kakao's inventories.
You can't submit multiple copies of the same creative.
Updating the landing page post-review is strictly prohibited.
All creatives must be age-appropriate and must be free of any adult themes.
Restricted industries
Ads dealing with the following topics can't be run on any of Kakao's inventories.
Smoking and tobacco use
Adult content including but not limited to pornography, adult community, and sex toys
Male fertility enhancing products
Gambling
Privacy infringing services and/or products
Religious and/or superstitious content
Sale and purchase of online communities
Live streaming platforms for individual content creators
Public distribution of software programs and/or files
Dating including matchmaking
Services explicitly promoting academic dishonesty
Massage services and massage parlors including motels
Sale and purchase of used goods such as second hand designer clothing and used car listings
Products or services ineligible for legal import and online distribution
Products or services that require additional paperwork or review including but not limited to medical services, dietary supplements, cryptocurrency, videos, employment, car scrapping, notary services, and moving or cargo services
Kakao Bizboard creative guidelines
Important: If your campaign is for a gaming app that includes any random-generated game items (e.g., gacha items) users can acquire through purchase and/or use of other items, you must use this image banner template for your creative assets in compliance with the South Korean national law. Failure to do so will result in your ad campaigns being suspended from Kakao's inventories. Any revenue loss and/or penalty from failure to comply is the sole responsibility of the advertiser.
Component
Guidelines
Image banner
Dimension: 1029 x 258
Format: PNG-24, PNG-32
Size: Up to 300KB
You must use the image banner template to create the image banner. Be sure that your image banner meets the following requirements.
Be sure that your app download copy meets the following requirements.
You must include the advertising subject (e.g., app name, brand name, game title, etc.).
You can't change the font size, style, and alignment in the PSD template.
The word "앱" (i.e., app) must be included in the app download copy (e.g., Buy from the app, Download the app, Join event on the app, etc.).
All copy included in your creative must meet the following requirements.
If you are required by law to include additional legal notice in the ads, you can't run them on Kakao Bizboard.
Copy shouldn't overlap with the thumbnail image.
You can use the strikethrough symbol only for indicating price-related information (e.g., price, discount rate).
You can't use special characters not included in a keyboard, emojis or symbols other than the → (i.e., arrow) symbol.
You can't use copywriting hooks that hinder usability such as copy including the words "톡" (i.e., chat), "메일" (i.e., email), "공지" (i.e., announcement), etc. that can be mistaken for authentic messages.
Copy must be written in Korean and/or English.
DSP copy
Be sure that your DSP copy meets the following requirements. You can't include copy other than the external DSP copy.
AD Mark: You can't change AD Mark placement or design.
Must include DSP name. e.g.,) Moloco 광고입니다. (i.e., Ad served by Moloco.)
If your campaign is for a gaming app that includes any random-generated game items (e.g., gacha items) users can acquire through purchase and/or use of other items, you must include the statement Moloco 광고 · 확률형 아이템 포함 (i.e., This game includes random-generated items). You must use this image banner template to create your creative asset.
Thumbnail image
Area dimension: 315x186
Image format: JPG, JPEG, PNG
Size: Up to 10MB
Be sure that your thumbnail image meets the following requirements.
Image can't be transparent.
You must use the thumbnail box template for external DSP. Thumbnail box can't be modified, and can't include borders.
Thumbnail images can't contain any text, including advertiser-related text such as advertiser name, advertiser CI, and BI.
You can't use fragmented images. Combinations of multiple images are allowed only when they have been edited properly.
You can't use images edited to highlight text in the actual product.
You can't use low-resolution images.
You can't use images with distorted (e.g., blurred, mosaic, etc.) shapes.
Before and after comparison images highlighting the effectiveness of a product or service may be subject to restrictions.
You can't use images that can be mistaken for news reports (e.g., live broadcast news, newspaper articles, etc.).
You can't insert fake functionality (e.g., cursor movement, CTA button, etc.) to trigger clicks from users.
Avoid using excessively saturated colors that can cause visual fatigue.
You can't use gray colors similar to Kakao Bizboard's gray background (#F3F3F3).
You can't use images including yellow that matches Kakao's brand color, as they can be associated with Kakao by error.
Kakao Bizboard creative checklist
Be sure that your creative meets the following requirements.
Includes a 38x38px app icon. You must use the app icon you are using on the Korean Google Play Store or Apple App Store.
Includes an app download copy with the word "앱" (i.e., app), advertising subject (i.e., 몰로코), and > icon at the end.
Text doesn't include special characters not included in a keyboard, emojis or symbols.
Includes an AD mark and DSP name.
Thumbnail image doesn't include any text.
Kakao Bizboard common errors
Examples
Object type creative format isn't supported at this time. You must use a thumbnail image instead.
You must use the image banner template to create your image banner. You can't make any changes to the template.
You must include a 38x38px app icon. You must use the app icon you are using on the Korean Google Play Store or Apple App Store.
Thumbnail image can't contain any text, including advertiser-related text such as advertiser name, advertiser CI, and BI. When product image includes text printed on the actual product, image shouldn't be a close-up image of the text.
Thumbnail image can't use gray colors similar to Kakao Bizboard's gray background (#F3F3F3).
You can't use fragmented images or combinations of multiple images.
If you are required by law to include additional legal notice in the ads (e.g., restricted industries), you can't run them on Kakao Bizboard.
You can only use Korean and/or English.
Native Display creative guidelines
Important: If your campaign is for a gaming app that includes any random-generated game items (e.g., gacha items) users can acquire through purchase and/or use of other items, you must clearly state this information by including the statement 확률형 아이템 포함 (i.e., This game includes random-generated items) in your creative asset(s) in compliance with the South Korean national law. Failure to do so will result in your ad campaigns being suspended from Kakao's inventories. Any revenue loss and/or penalty from failure to comply is the sole responsibility of the advertiser.
Depending on the inventory, not all components may be displayed.
Component
Guidelines
General guidelines
All text included in your creative must meet the following requirements.
You can enter KOR and ENG letters, numbers, and special characters found on a keyboard.
You can't use emojis and special characters not included in a keyboard.
Recommended text size for mobile is 15px to 40px. Recommended text size for the web is 24px to 60px.
You can't use copywriting hooks that hinder usability such as copies including the words "톡" (i.e., chat), "메일" (i.e., email), "공지" (i.e., announcement), etc. that can be mistaken for authentic Kakao messages.
If your campaign is for a gaming app that includes any random-generated game items (e.g., gacha items) users can acquire through purchase and/or use of other items, you must include the statement 확률형 아이템 포함 (i.e., This game includes random-generated items) in the creative.
Headline/Title
You can enter up to 25 characters including space.
The Headline/Title, Description, and Sponsored By fields can't be the same.
The headline or title must be relevant to the ad.
You can't include any information (e.g., phone number, email address, physical address, etc.) about the advertiser.
Text can't be solely intended to bait users into clicking the ad.
You can only include default special characters found in a keyboard. Excessive and repetitive use of special characters is strongly discouraged and may result in the creative being removed from Kakao's inventories.
Description
You can enter up to 45 characters including space.
The Headline/Title, Description, and Sponsored By fields can't be the same.
Description must only include information relevant to the ad.
You can't include any information (e.g., phone number, email address, physical address, etc.) about the advertiser.
Text can't be solely intended to bait users into clicking the ad.
You can only include default special characters found in a keyboard. Excessive and repetitive use of special characters is strongly discouraged.
Icon must be composed of brand logo, app icon, and/or sample image.
Icon should be easy to recognize by including the main advertised subject as well as logo (CI and/or BI).
Icon should clearly represent and/or be linked to what is displayed in the page users are immediately directed to. e.g.,) for app ads, icon must be the same as the app icon that appears in the app download page
We recommend leaving a margin of 10px on all sides of the image. Icon may be partially cropped to fit the inventory it is displayed in.
Icon image must be free of any transparent sections and no corners must be rounded, as image may be cropped to fit the inventory it is displayed in.
Sponsored By
Length: Up to 20 characters
This is automatically pulled from the Sponsored By field under the Creatives page on Moloco Ads and appears next to the icon.
The Headline/Title, Description, and Sponsored By fields can't be the same.
Text in this field should clearly represent and/or be linked to the icon. e.g.,) Uber icon for "Uber" (O), Uber icon for "Lyft" (X)
Text in this field should clearly represent and/or be linked to what is displayed in the page users are immediately directed to. e.g.,) for app ads, you must enter the app name used in the app download page
You must use brand names, company names, website titles, show titles, movie titles, exhibition titles, game titles, or app names. You can't use product names, event titles, campaign titles, etc.
Names or titles can't include any descriptive adjectives.
Campaigns from a branch or division of a corporation must include the branch or division name in addition to the name of corporation. e.g.,) "Mercedes-Benz UK"
Image or video must meet the following requirements.
Image or video may be cropped or re-sized depending on the inventory it is displayed in.
Image or video must be clearly relevant to headline or title, landing page, and/or description.
You can't include borders in the creative. No section of the image or video can be transparent.
We recommend leaving a margin of 40px above and on either side of the creative, and another margin of 90px below the creative that don't include any text, logo, or any other key object or information. You must refrain from including any complex components in the 90px region below the creative, as some of our inventories may place components such as title and CTA text in that region.
When image or video is re-sized for the inventory it is displayed in, color from the 1px region of the upper left corner of the image or video is used for filling in any margins.
Text in image or video must be at least 48px and not exceed 164px. Required text such as legal and/or copyright notice as well as any text required for compliance with Kakao's review policy must be at least 24px.
It is best if text in image or video doesn't exceed three lines.
You can use up to four different fonts and colors for text in image or video.
You can't use more than one copy of the same creative. You can combine up to two different creatives. Using a single creative asset is recommended.
For creatives composed of two different creative assets, including text in creative isn't recommended.
You can't use low-resolution creatives with distorted (e.g., blurred, mosaic, etc.) shapes.
You can't use adult creatives or creatives featuring restricted products (e.g., cigarette, alcohol, etc.).
Before and after comparison images or videos highlighting the effectiveness of a product or service may be subject to restrictions.
You can't use any design component and/or text that negatively affects the user experience of Kakao users, including but not limited to:
Fake KakaoTalk announcements and/or official notices composed of table-like components made from a combination of different colors, lines, and boxes and/or copywriting hooks intended to be mistaken for authentic UI components in KakaoTalk
Fake app functionality composed of web-and/or mobile UI components intended to be mistaken for authentic app functionality
You can't use creatives that can be mistaken for news reports (e.g., live broadcast news, newspaper articles, etc.).
You can't insert fake functionality (e.g., cursor movement, CTA button, UI elements, etc.) to trigger clicks from users.
Avoid using excessively saturated colors that can cause visual fatigue.
You can't use images or videos including yellow that matches Kakao's brand color, as they can be associated with Kakao by error.
Landing URL
You must include a valid landing URL.
CTA text
You must select one of the following CTA texts in Korean.
CTA text
English translation
가입하기
Sign up
게임하기
Play game
구매하기
Buy now
다운로드
Download
문의하기
Contact us
바로가기
Visit now
사용하기
Start using now
설치하기
Install
소식받기
Receive updates
신청하기
Register now
실행하기
Run now
알아보기
Learn more
예약하기
Reserve now
채널추가
Add channel
쿠폰받기
Get coupon
Native Display examples
Example
Description
Depending on inventory type, title and CTA may be displayed at the bottom of the creative as in the following example.
We recommend leaving a margin of 40px above and on either side of the creative, and another margin of 90px below the creative that don't include any text, logo, or any key object or information.
You can't use more than one copy of the same creative.
You can combine up to two different creatives.
Text in image or video must be at least 48px and not exceed 164px. Any required text such as copyright notice must be 24px or larger.
You can't include borders in the creative. No section of the image or video can be transparent.
Native List creative guidelines
Depending on the inventory, not all components may be displayed. For Native List, you must upload a 1200 x 600 native image even though the image itself isn't displayed. Any 1200 x 600 image uploaded and approved is automatically eligible for the inventory.
Component
Guidelines
General guidelines
All text included in your creative must meet the following requirements.
You can enter KOR and ENG letters, numbers, and special characters found on a keyboard.
You can't use emojis and special characters not included in a keyboard.
Recommended text size for mobile is 15px to 40px. Recommended text size for the web is 24px to 60px.
You can't use copywriting hooks that hinder usability such as copies including the words "톡" (i.e., chat), "메일" (i.e., email), "공지" (i.e., announcement), etc. that can be mistaken for authentic Kakao messages.
If your campaign is for a gaming app that includes any random-generated game items (e.g., gacha items) users can acquire through purchase and/or use of other items, you must include the statement 확률형 아이템 포함 (i.e., This game includes random-generated items) in the creative.
Headline/Title
You can enter up to 25 characters including space.
The Headline/Title, Description, and Sponsored By fields can't be the same.
The headline or title must be relevant to the ad.
You can't include any information (e.g., phone number, email address, physical address, etc.) about the advertiser.
Text can't be solely intended to bait users into clicking the ad.
You can only include default special characters found in a keyboard. Excessive and repetitive use of special characters is strongly discouraged and may result in the creative being removed from Kakao's inventories.
Description
You can enter up to 45 characters including space.
The Headline/Title, Description, and Sponsored By fields can't be the same.
Description must only include information relevant to the ad.
You can't include any information (e.g., phone number, email address, physical address, etc.) about the advertiser.
Text can't be solely intended to bait users into clicking the ad.
You can only include default special characters found in a keyboard. Excessive and repetitive use of special characters is strongly discouraged.
Icon must be composed of brand logo, app icon, and/or sample image.
Icon should be easy to recognize by including the main advertised subject as well as logo (CI and/or BI).
Icon should clearly represent and/or be linked to what is displayed in the page users are immediately directed to. e.g.,) for app ads, icon must be the same as the app icon that appears in the app download page
We recommend leaving a margin of 10px on all sides of the image. Icon may be partially cropped to fit the inventory it is displayed in.
Icon image must be free of any transparent sections and no corners must be rounded, as image may be cropped to fit the inventory it is displayed in.
Sponsored By
Length: Up to 20 characters
This is automatically pulled from the Sponsored By field under the Creatives page on Moloco Ads and appears next to the icon.
The Headline/Title, Description, and Sponsored By fields can't be the same.
Text in this field should clearly represent and/or be linked to the icon. e.g.,) Uber icon for "Uber" (O), Uber icon for "Lyft" (X)
Text in this field should clearly represent and/or be linked to what is displayed in the page users are immediately directed to. e.g.,) for app ads, you must enter the app name used in the app download page
You must use brand names, company names, website titles, show titles, movie titles, exhibition titles, game titles, or app names. You can't use product names, event titles, campaign titles, etc.
Names or titles can't include any descriptive adjectives.
Campaigns from a branch or division of a corporation must include the branch or division name in addition to the name of corporation. e.g.,) "Mercedes-Benz UK"
Image may be cropped or re-sized depending on the inventory it is displayed in.
Image must be clearly relevant to headline or title, landing page, and/or description.
You can't include borders in the creative. No section of the image can be transparent.
We recommend leaving a margin of 40px above and on either side of the creative, and another margin of 90px below the creative that don't include any text, logo, or any other key object or information. You must refrain from including any complex components in the 90px region below the creative, as some of our inventories may place components such as title and CTA text in that region.
When image is re-sized for the inventory it is displayed in, color from the 1px region of the upper left corner of the image is used for filling in any margins.
Text in image must be at least 48px and not exceed 164px. Required text such as legal and/or copyright notice as well as any text required for compliance with Kakao's review policy must be at least 24px.
It is best if text in image doesn't exceed three lines.
You can use up to four different fonts and colors for text in image.
You can't use more than one copy of the same creative. You can combine up to two different creatives. Using a single creative asset is recommended.
For creatives composed of two different creative assets, including text in creative isn't recommended.
You can't use low-resolution creatives with distorted (e.g., blurred, mosaic, etc.) shapes.
You can't use adult creatives or creatives featuring restricted products (e.g., cigarette, alcohol, etc.).
Before and after comparison images highlighting the effectiveness of a product or service may be subject to restrictions.
You can't use any design component and/or text that negatively affects the user experience of Kakao users, including but not limited to:
Fake KakaoTalk announcements and/or official notices composed of table-like components made from a combination of different colors, lines, and boxes and/or copywriting hooks intended to be mistaken for authentic UI components in KakaoTalk
Fake app functionality composed of web-and/or mobile UI components intended to be mistaken for authentic app functionality
You can't use creatives that can be mistaken for news reports (e.g., live broadcast news, newspaper articles, etc.).
You can't insert fake functionality (e.g., cursor movement, CTA button, UI elements, etc.) to trigger clicks from users.
Avoid using excessively saturated colors that can cause visual fatigue.
You can't use images including yellow that matches Kakao's brand color, as they can be associated with Kakao by error.
Landing URL
You must include a valid landing URL.
CTA text
You must select one of the following CTA texts in Korean.
