Dear Moloco Ads users,

We would like to announce the following update to Moloco Ads. The following change is effective starting October 30, 2025 KST.

Cohort ROAS metrics are available in Report dashboard and Campaign Home

In addition to the existing D1/D3/D7/D14/D30 Total ROAS, calculated from all revenue postbacks, you can now view D1/D3/D7/D14/D30 ROAS, calculated using only revenue from the campaign’s selected target revenue event when the campaign is optimized for ROAS, in the Report dashboard and Campaign Home. This update is intended to allow for a more granular analysis of campaign performance. To learn how to find these metrics, see Report overview and the performance metrics guide.

The Moloco Ads team is always striving to provide the best service with regular feature updates and improvements.

Thank you,

Moloco Ads Team