Dear Moloco Ads users,

We would like to announce the following updates to Moloco Ads. The following changes are effective starting August 7, 2025 KST.

In-app event lookback window has been expanded from 90 days to 300 days

To better align with our users' need for a more extensive lookback window, we have expanded the lookback window for in-app events from 90 days to 300 days. This feature is particularly useful for advertisers running retargeting campaigns, as it allows for a more precise analysis of long-tail user engagement and retention. To learn how to specify lookback windows for target in-app events, see the target configuration guide.

More geo-specific reporting is available for campaigns targeting parts of US, Canada, or India

For campaigns targeting parts of US, Canada, or India, you can now include in your campaign data reports the Location field which indicates the specific state or province the campaign is targeting. This enhancement lets you analyze campaign performance at the state or province level across the three key markets: US, India, and Canada, as well as addresses your needs in regulated, regionally targeted, or growth-specific verticals and other consumer segments operating on a local or regional basis. To learn more, see Analytics overview and Report overview. 

The Moloco Ads team is always striving to provide the best service with regular feature updates and improvements.

Thank you,

Moloco Ads Team