Yahoo is a US-based web service provider offering a wide range of services including email (Yahoo Mail), a search engine (Yahoo Search), news, finance (Yahoo Finance), and sports information. It also has an advertising platform and provides other services like Yahoo Answers, Yahoo Groups, and more. Learn how you can leverage Yahoo's inventories we have access to.
Overview
| Reach and Scale | Over 100 billion bid requests worldwide per day with 84% from North America |
| OS type | Both Android and iOS |
| Key benefits | Access to Yahoo’s premium app inventories to increase both awareness and performance |
Important: Note that Yahoo!Japan inventories are separate and are not included in this access.
Available inventories
Yahoo offers a variety of ad placements across its extensive ecosystem, including but not limited to the following inventories.
- Yahoo!Mail
- Yahoo!Finance
- Yahoo!News
- Yahoo!Homepage
- Yahoo!Sports
- Yahoo!Fantasy Sports
Available creative formats
The primary creative format available for Yahoo inventories at this time is Native Image.
Creative specs
| Component | Requirements |
| Headline/Title | You can enter up to 45 characters. If using English, you must include the main idea in the first 15 characters. |
| Sponsored By | You can enter up to 25 characters. |
| CTA button | You can enter up to 30 characters. |
| App icon | Dimension: Minimum 256x256 |
| Image |
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Creative guidelines
See Moloco's content policy and Yahoo's own policies on restricted and prohibited content.