Dear Moloco Ads users,

We would like to announce the following update to Moloco Ads. The following change is effective starting April 24, 2025 KST.

Short videos are looped automatically up to 60 seconds

We have enabled auto-looping in short videos in order to help advertisers increase their reach and foster a more engaging ad interaction. This means that videos shorter than 30 seconds are looped automatically until they are 60 seconds in length. This change was made following an internal analysis that showed that looped videos were 1.4 times more likely to drive up number of installs compared to their shorter counterparts. To learn more about video creatives, see the video creative guide. 

The Moloco Ads team is always striving to provide the best service with regular feature updates and improvements.

Thank you,

Moloco Ads Team