Dear Moloco Ads users,

We would like to announce the following update to Moloco Ads. The following change is effective starting April 10, 2025 KST.

More information available for campaign settings and campaign performance

In order to make your campaign performance more readable, we have added additional information and metrics to your campaign details and data.

The Postback dashboard now includes a Revenue column displaying the revenue amount associated with each event.

In App Home and Campaign Home, you can find additional text indicating the event type associated with each campaign to make event names more informative. When you hover over the Event column for a campaign, a pop-up displays the event name with its corresponding event type. Event types are also included in app details.

The Report dashboard now lets you filter data by one or more events to allow for analyzing cohorted metrics specifically for the selected event(s). The event selection dropdowns also include text to indicate the event type associated with the event. This is intended to clarify what type of campaign(s) an event is associated with (e.g., In-App Purchase (IAP), In-App Advertising (IAA), etc.). To learn more, see Report overview. 

The Moloco Ads team is always striving to provide the best service with regular feature updates and improvements.

Thank you,

Moloco Ads Team