Premium inventories are advertising suppliers available through select walled garden platforms that have opened up access to their traffic. Moloco has established partnerships with three main types of premium inventory owners: global social platforms, original equipment manufacturers (OEM), and regional super apps. Learn more about how you can leverage premium inventories to boost campaign performance.
Why should I bid on premium inventories?
Unlike gaming-oriented inventories, premium inventory sources often serve specific functions such as social, messaging, news, or OEM/3P app stores, reaching broad audiences that can sometimes cover a significant portion of a country's population with high daily active users (DAUs). This robust portfolio of premium inventory, combined with Moloco's machine learning, drives superior performance.
How we select premium inventories
Moloco ascribes premium status to select inventories that meet the following criteria.
- Broad reach and scale within specific regions.
- Trusted platform with high user engagement.
- Exclusivity or early access for Moloco.
- Offering unique and additional supply.
Key advantages of bidding on premium inventories
Bidding on premium inventories through Moloco offers several key advantages.
- Advertisers can gain limited inventory access to some premium placements.
- Adding Premium Inventory (PI) targeting campaigns can increase user reach and scale as well as brand awareness without necessarily reducing the effectiveness of regular campaigns.
- Moloco offers a streamlined and efficient source for buying premium inventory, providing a single door access to multiple premium inventories with seamless campaign operations and reporting. This eliminates the complexity of buying directly from each platform owner.
- Streamlined buying can lead to better targeting without the risk of fragmentation, as user actions across all inventories are taken into account.
- Moloco aims to drive unparalleled ROAS optimization in premium inventory. Our machine learning capabilities help clients achieve better overall Return on Investment (ROI) when bidding on premium inventory. Some case studies have shown positive results with incremental reach and performance improvements in Premium Inventory (PI) campaigns.
List of premium inventories
At this time, Moloco gives you access to the following premium inventories. Inventory availability is subject to change at anytime. Clicking the clipboard icon next to an inventory name redirects you to the creative asset guide for the inventory.