Premium inventories are advertising suppliers available through select walled garden platforms that have opened up access to their traffic. Moloco has established partnerships with three main types of premium inventory owners: global social platforms, original equipment manufacturers (OEM), and regional super apps. Learn more about how leveraging premium inventories can help improve campaign performance.
Why should I bid on premium inventories?
Premium inventory sources often serve high-engagement functions — social, messaging, news, and app distribution — reaching large, active audiences in their respective regions. This combination of premium inventory access and Moloco's machine learning is designed to expand your reach and improve campaign efficiency across high-engagement environments.
How we select premium inventories
Moloco ascribes premium status to select inventories that meet the following criteria.
- Broad reach and scale within specific regions.
- Partnership with Moloco enabling streamlined access.
- Offering unique and additional supply.
Key advantages of bidding on premium inventories
Bidding on premium inventories through Moloco offers several key advantages.
| Advantage | Description |
|---|---|
| Increased reach and scale | Adding Premium Inventory (PI) targeting campaigns can increase user reach and scale as well as brand awareness without necessarily reducing the effectiveness of regular campaigns. |
| Simplified buying | Moloco provides a single point of access to multiple premium inventory sources through established platform partnerships, simplifying the buying process. |
| Return on Ad Spend (ROAS) optimization | Moloco's machine learning is designed to drive strong ROAS outcomes in premium inventory environments. Our optimization models continuously learn from signals across all inventory sources to improve bid efficiency over time. |
List of premium inventories
At this time, Moloco gives you access to the following premium inventories. Inventory availability is subject to change at any time.