Better understand how users engage with your interactive ads with Engaged Clicks.

An Engaged Click is recorded when a user clicks an interactive ad such as a standalone playable or an Interactive End Card (IEC) without being redirected to the app store or app launch. This signals that the user has interacted with the ad and remained engaged during the ad experience. 

Key benefits

From internal testing, Moloco found that users who engaged with IEC or standalone playable at least once are more likely to convert than those who don’t engage. Marketers now have visibility to how users engage with interactive ad formats across views, engaged clicks, and clicks. These metrics can help form insights to drive decisions around creative optimization and marketing strategy.

How we measure and report Engaged Clicks

Moloco sends Engaged Clicks via click tracking link. Engaged Clicks adopt the same conversion window settings as your click-through conversions. In Moloco Ads, Engaged Click is one of the metrics available in the overview pages and the Report tab. 

Frequently Asked Questions

Are Engaged Clicks available to all customers?

Engaged Clicks are included in log data dating back to October 18, 2024 and in data reports dating back to November 16, 2024. 

We are unable to provide log data including Engaged Click log data to our agency customers. As an alternative, agency customers can reach out to their Moloco representatives for aggregate data including Engaged Clicks.

Please also note that, at this time, Engaged Click log data isn't available to customers using IECs and standalone playables exported from Luna Labs.

Are Engaged Clicks available to all campaign types?

At this time, Engaged Clicks are only available for User Acquisition campaigns for both Android and iOS.

Are Engaged Clicks supported in all ad formats?

Engaged Clicks are only supported in IECs and standalone playables.