Dear Moloco Ads users,

We would like to announce the following updates to Moloco Ads. The following changes are effective starting December 12, 2024.

Multiple IAB categories can be specified during app registration

Our system is now configured to automatically assign more than one IAB category for your app when you register your app with us. 

View Engaged Clicks in Overview and Report

For standalone playables and Interactive End Cards (IECs), an Engaged Click is recorded when a user clicks an ad without being redirected to the app store or app launch as a sign that the user has interacted with the ad. In Moloco Ads, you can find Engaged Clicks in the overview pages and the Report tab. To learn more about Engaged Click, see the Engaged Click overview. 

You can access Engaged Clicks from log data dating back to October 18, 2024. Engaged Clicks are included in data reports dating back to November 16, 2024.

The Moloco Ads team is always striving to provide the best service with regular feature updates and improvements.

Thank you,

Moloco Ads Team