Dear Moloco Ads users,

We would like to announce the following updates to Moloco Ads. The following change is effective starting December 5, 2024.

Engaged Views are supported in native videos in X (formerly Twitter) owned inventories

Engaged Views (EVs) are supported in native videos displayed in inventories owned by X (formerly Twitter). Advertisers are opted in by default and no action is required from advertisers. 

We plan to expand our EV support to native videos in other inventories over the coming months. To learn more about EV, see the Engaged View Conversion (EVC) overview. 

The Moloco Ads team is always striving to provide the best service with regular feature updates and improvements.

Thank you,

Moloco Ads Team