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X (Twitter) inventory guide

  • Updated

X (formerly Twitter) is one of the most widely used social media platforms worldwide with a wide range of inventories in memes, GIFs, short-form videos, and more. Moloco has access to many of X's inventories through Google AdX with many more to be added. 

 

Overview

Top 5 countries in bid request volume US, Japan, Saudi Arabia, UK, South Korea
OS traffic Android com.twitter.android, iOS 333903271

 

Available inventories

The following inventories are available at this time. Inventory availability and placement may be updated at anytime at X's discretion. 

  • Homefeed
  • Immersive
  • Post details
  • Spotlight
  • Video pre-roll

  • unnamed (1).png

  • barista-bar-vva.gif

 

Available creative formats

  • Native image
  • Native video

Creative specs

Tip

For the best performance, we recommend uploading creative assets in all supported dimensions or orientations: portrait, landscape, and square.

Creative format and components Guidelines
Native Image Image
  • This is the image that appears within the ad.
  • Supported dimensions: 720x1280 (recommended), 1200x628, 720x720, 720x960, 1200x1600
App icon
  • This is the icon that appears on X (Twitter).
  • Dimension: 100x100
Headline/Title
  • This is the publisher name for the post that appears on X (Twitter).
  • You can enter up to 25 characters. If using a language that uses Unicode characters (e.g., Chinese, Japanese, Korean), you can enter up to 12 characters.
Description
  • This is the content of the post that appears on X (Twitter).
  • You can enter up to 90 characters. If using a language that uses Unicode characters (e.g., Chinese, Japanese, Korean), you can enter up to 45 characters.
CTA text You can enter up to 15 characters. If using a language that uses Unicode characters (e.g., Chinese, Japanese, Korean), you can enter up to 7 characters.
Video Video 
  • This is the video that appears within the ad.
  • Supported orientations: 720x1280 (recommended), 720x720, 800x418, 720x960
  • Length: Up to 2 minutes and 20 seconds; recommended length is less than 15 seconds.
Thumbnail image
  • Supported dimensions: 720x1280 (recommended), 720x720, 800x418, 720x960
  • Thumbnail image dimension must be identical to video orientation.
App icon
  • This is the icon that appears on X (Twitter).
  • Dimension: 100x100
Headline/Title
  • This is the publisher name for the post that appears on X (Twitter).
  • You can enter up to 25 characters. If using a language that uses Unicode characters (e.g., Chinese, Japanese, Korean), you can enter up to 12 characters.
Description
  • This is the content of the post that appears on X (Twitter).
  • You can enter up to 90 characters. If using a language that uses Unicode characters (e.g., Chinese, Japanese, Korean), you can enter up to 45 characters.
CTA text You can enter up to 15 characters. If using a language that uses Unicode characters (e.g., Chinese, Japanese, Korean), you can enter up to 7 characters.

 

Creative guidelines

For restricted industries and prohibited content, see Moloco's content policy and X's ad policy. The following IAB categories are banned from X: ["IAB1-6","IAB11-5","IAB14-1","IAB14-1","IAB14-2","IAB14-4","IAB14-7","IAB26","IAB7-39"].

 

 

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