X (formerly Twitter) is one of the most widely used social media platforms worldwide with a wide range of inventories in memes, GIFs, short-form videos, and more. Moloco has access to many of X's inventories through Google AdX with many more to be added.
Overview
Top 5 countries in bid request volume
US, Japan, Saudi Arabia, UK, South Korea
OS traffic
Android com.twitter.android
Available inventories
The following inventories are available at this time. Inventory availability and placement may be updated at anytime at X's discretion.
Homefeed
Immersive
Post details
Spotlight
Video pre-roll
Available creative formats
Native image
Native video
Creative specs
Tip
For the best performance, we recommend uploading creative assets in all supported dimensions or orientations: portrait, landscape, and square.
This is the publisher name for the post that appears on X (Twitter).
You can enter up to 50 characters. If using a language that uses Unicode characters (e.g., Chinese, Japanese, Korean), you can enter up to 25 characters.
Description
This is the content of the post that appears on X (Twitter).
You can enter up to 150 characters. If using a language that uses Unicode characters (e.g., Chinese, Japanese, Korean), you can enter up to 75 characters.
CTA text
You can enter up to 15 characters. If using a language that uses Unicode characters (e.g., Chinese, Japanese, Korean), you can enter up to 7 characters.
Video
Video
This is the video that appears within the ad.
Supported orientations: 640x360, 360x640, 720x720, 800x418, 720x960 (recommended for Immersive only), 720x1280 (recommended for Immersive only),
Length: Up to 2 minutes and 20 seconds; recommended length is less than 15 seconds.
Thumbnail image dimension must be identical to video orientation.
App icon
This is the icon that appears on X (Twitter).
Dimension: 100x100
Headline/Title
This is the publisher name for the post that appears on X (Twitter).
You can enter up to 50 characters. If using a language that uses Unicode characters (e.g., Chinese, Japanese, Korean), you can enter up to 25 characters.
Description
This is the content of the post that appears on X (Twitter).
You can enter up to 150 characters. If using a language that uses Unicode characters (e.g., Chinese, Japanese, Korean), you can enter up to 75 characters.
CTA text
You can enter up to 15 characters. If using a language that uses Unicode characters (e.g., Chinese, Japanese, Korean), you can enter up to 7 characters.
Creative guidelines
For restricted industries and prohibited content, see Moloco's content policy and X's ad policy. The following IAB categories are banned from X: ["IAB1-6","IAB11-5","IAB14-1","IAB14-1","IAB14-2","IAB14-4","IAB14-7","IAB26","IAB7-39"].